Nikhil Kumar Mishra

NIKHIL KUMAR Location: Amsterdam (Netherlands) | Phone: - | Mail:-| Website: www.linkedin.com/in/nikhilkmishra SUMMARY: Experienced professional with 8+ years of expertise in digital marketing and growth. With a broad skill set covering across e-commerce, online marketing, and growth have driven impactful results like scaling businesses multiple times and securing multimillion-dollar revenues, while leading high-performing teams. A T shaped marketer with expertise across SEM, PPC, SEO, social media marketing, with a strong foundation in data-driven strategies, A/B testing, market research, branding and communications. Skilled in program management, stakeholder engagement, and team leadership. Known for delivering tailored solutions and optimizing revenue in diverse industries SKILLS: Digital marketing, Digital activation, e-commerce, Online marketing, Merchandising, Product marketing ,B2C, Growth, A/B Testing , Go to market (GTM), Market Research, Category marketing, Category management, PnL, Strategy, Branding, Performance Marketing, Search Engine Marketing (SEM), PPC, Social media marketing, Campaign management, SEO, Organic marketing, Branding, Communications, Content marketing, CMS, CRM, Data analytics, A/B Testing, Business Planning , AI, Stakeholder management, Program management, Team Management, Revenue Optimization, Customer Loyalty, Customer Lifecycle Management, People Management WORK EXPERIENCE BIOFIE Fractional CMO ● ● Engineered marketing setup with performance-driven strategies, Google and Facebook ad campaigns, analytics integration, CRM implementation, and dynamic social media initiatives, fostering significant lead generation Designed and executed comprehensive marketing strategies, aligning product-market fit, and optimizing conversion funnels for impactful results, while supporting new business unit marketing WINTERS BROOK Founder and Director ● ● ● Deputy Vice President – Head- Digital Marketing and Growth (Consulting Advisor) ● General Manager – Head Growth, Marketing, Planning and Partnerships ● ● ● ● Senior Ecommerce Marketing Manager ● Bangalore/ India Jun 2020 – Aug 2021 Orchestrated the launch of two SaaS-based Edtech products for English reading and speaking, driving exponential growth to 500K USD monthly, through strategic product-market fit and seamless GTM execution with cross-functional collaboration Propelled 15X revenue surge in 8 months through product marketing and sustainable organic strategies—master classes, social media, YouTube—boosting acquisitions and retention significantly for the edtech Early learning vertical Optimized customer journey touchpoints with meticulous A/B tests, raising website visits to demo bookings by 3%, increasing demo completions by 7%, leading to monthly 4K incremental qualified leads Revolutionized revenue streams through ingenious initiatives, conceptualized referral product yielding INR 5M monthly within 3 months, nurtured new revenue streams to INR 10M monthly via SMM, CRM, partnerships, events, deals Established Vedantu as a prominent brand on Amazon propelling revenue generation by INR 2M monthly, fostered B2B partnerships with key market players to expanding market reach, drive conversions, leading to INR 12000 CAC reduction SAMSUNG ● Remote / India Sept 2021 – Aug 2022 Pioneered "Wefin" product launch, expanding fintech offerings into Personal Loans, Two-Wheeler Loans, and Credit Cards, with premier bank and NBFC collaborations through its app setting up branding and marketing function from scratch Established marketing function, setup Salesforce CRM, enabled social media integration, launched brand film, and championed performance marketing, achieving exceptional 100%+ month-on-month growth VEDANTU ● Manali / India Aug 2021 – July 2023 Pioneered Winters Brook a vacation rental company, crafting brand identity from inception to attracting high-profile guests and achieving 100% YoY revenue growth to reach INR 3.5M ARR profitably in second year, delivered 6X ROI on Ad spends Integrated workcation and nature retreats, driving corporate clientele through innovative B2B sales strategies Forged captivating brand, yielding Airbnb Super host status for 9 consecutive quarters and 99% 5-star reviews, while fostering a robust 3K-strong social media community and nurturing a substantial 20% repeat customers RATTANINDIA ENTERPRISES ● Remote (Part time)/ India Sept 2022 – Present Gurugram / India Jan 2020 – Jun 2020 Steered Digital appliances products launch and sales through strategic E-commerce campaigns on Amazon, Flipkart, honing budget management and ROI optimization skills across display and search marketing while handling $3M marketing budget Elevated online market rank from 4th to 2nd for Samsung double-door refrigerators in 4 months, by leveraging fresh communication strategy and driving high share of voice on ecommerce channels with new products NIKHIL KUMAR Location: Amsterdam (Netherlands) | Phone: - | Mail:-| Website: www.linkedin.com/in/nikhilkmishra ● Drove 10% incremental Product page views on Amazon by launching Samsung Appliances brand page and drove conversions up by 14% through developing A+ & A+ Premium content for key product portfolios, while collaborating with global teams FLIPKART (Parent - Walmart Inc.) Senior Ecommerce Manager – Category Marketing (Consumer Electronics) ● ● ● ● ● Bangalore/ India Dec 2015 – Oct 2019 Achieved 5% growth in new customers through multi-channel acquisition approach, strategic category management , strategic category sale events contributing to the growth of Consumer electronics category by 2X Drove category revenue growth, by implementing product led growth features like attach and bundling product by collaborating with product team, scaled accessories sales by 50K units, at zero CAC with incremental $550K monthly Constructed 360-degree GTM marketing strategy for multiple global brands, launching over 50 products managing $7M marketing budget, establishing Flipkart as preferred destination to buy electronics, with significant market share Crafted innovative app merchandising mechanism like strategizing basket offers, shop-the-look, celebrity partnerships, events and deal constructs to drive traffic during BAU and sale days (sold 3000 security cameras in 1hr at 3AM) Deployed user-friendly landing pages on the app and desktop, conducted creative A/B tests to ensure a smooth customer experience, leading to growth in KPIs like product page visits, add to cart and conversions JOHN DEERE Section Manager – Quality Systems and Processes Pune / India Jul 2009 – Nov 2014 ACCOMPLISHMENTS ● ● ● ● Received 2 back-to-back Apollo Awards at Flipkart for Innovation & Out-of-the-box thinking on celebrity campaigns Received 3 WoW Awards for over-delivering on metrics in Marketing and Planning roles at Flipkart Won John Deere's All India Business Case Competition, on how to launch John Deere Merchandise business Won 2 Star of the Month Awards at John Deere for spearheading JDQPS and OCIMA certifications EDUCATION Master of Business Administration (MBA – PGPM) SP JAIN INSTITUTE OF MANAGEMENT & RESEARCH Advanced course in Supply chain (International Immersion) MICHIGAN STATE UNIVERSITY Bachelor of Engineering BIRLA INSTITUTE OF TECHNOLOGY, MESRA LANGUAGES - Mumbai/ India- Michigan/ USA- Ranchi/ India English- Expert TOOLS Data Analytics- Google Analytics, Google Data Studio, Excel, Amazon Analytics, Google sheets, Solver, Tableau, Metabase Ad Platforms- Amazon ads- SB / SP, Facebook ads, Instagram, WhatsApp, Google ads, YouTube ads, Quora ads, LinkedIn ads, Display Marketing Automation - Salesforce, Mailmodo, Moengage Attribution- GA4, Apps Flyer, GTM (Google Tag Manager) CMS- Wix, Neo, Square space, Word press, Type dream Design- Canva, Inshot, Figma, Adobe Spark Video Editing- Filmora, iMovie, Capcut Keyword Research & SEO tools- Ahrefs, SEM Rush, Answerthepublic, Moz VOLUNTEERING Since July’23-Present -started assisting Lean In (Netherlands Chapter) with their Marketing initiatives across building a community of empowered women in workplace, and break gender-based stereotypes