Niharika Pathak

GRAPHIC VISUALISER AND SOCIAL MEDIA ANALYST NIHARIKA PATHAK SYPNOSIS A versatile and experienced graphic designer with a proven track record of producing impactful visual solutions across various mediums. Proficient in utilizing industry-standard design software and techniques to create compelling designs that align with client branding and messaging. Skilled in collaborating with cross-functional teams and clients to understand project requirements, effectively present design concepts, and deliver exceptional results within tight deadlines. Combining a strong foundation in design principles with a passion for creativity, I consistently strive to exceed expectations and bring visions to life through the power of visual storytelling. EDUCATION- PARUL UNIVERSITY, VADODARA BACHELORS IN VISUAL ARTS EXPERIENCE 2019 MADHYAM, MADHYA PRADESH GRAPHIC DESIGNER INTERN A Govt. affiliated printing press, where I learnt and improvised my skills on Illustrator and photoshop to produce designs for offset printing Hands on experience of offset printing 2021 GROMATE, VADODARA GRAPHIC DESIGNER Here I was involved in creating Social media campaigns and creatives (posts) for different Ethnic wear, Jewelers, Cosmetic Accessories clients Worked on Brand Identity of few clients as well 2022 SOCIALEE, VADODARA GRAPHIC DESIGNER Here my role was to visualize the brand's idea, their USPs and draft the idea to produce creatives for social media posts. I got hands on Advanced photoshop here. Clients forte included Surgeons, Fashion, Product based, Cosmetics, IT, AI based, Insurance and architecture. Check out my latest projects at www.niharikapathak.com 2023 Team leading, leading campaigns, building brands through social media were some of the major roles played here by me Getting out the most from the juniors' potential to reach client expectation and peak client satisfaction. Ads ideation to get leads and increase sales of the client. DESIGN PROFECIENCY ADOBE PHOTOSHOP 2023 ADOBE ILLUSTRATOR 80% 80% COLOR THEORY 85% BRAINBEAN TECHNOLABS, VADODARA CREATIVE MARKETING OPERATION MANAGER Team Leading, Leading campaigns for International Brands including B2B and B2C mostly dealing with CBD products, Vape, Gummies, etc. Brand Building, Ads, content ideation, and Email Marketing Email campaign designs and blasting Operation work: Tracking the employees and preparing metrics to improve their performance Clientele: VapeGear, Big Apple Trading, Smoxy, Alpha Glass, RAW, Gotham Smoke, Hempthrill, Miami Dist., Maha Sembuh etc. 85% BUILDING BRAND IDENTITY D ART DESIGNER, VADODARA SOCIAL MEDIA MARKETING HEAD - FREELANCING GRAPHIC VISUALISER AND SOCIAL MEDIA ANALYST Accomplished graphic visualizer and social media manager freelancer with 4+ years of experience. Proven track record of successfully managing social media accounts, driving engagement, and growing online presence for clients. Strong understanding of brand identity and the ability to translate client objectives into visually compelling designs. Experience in creating graphics, illustrations, and animations that effectively communicate key messages and enhance brand storytelling. Skilled in optimizing content for various social media platforms to maximize reach and impact. VISUALISATION CONNECT WITH ME AT 90% --www.linkedin.com/in/nikspathak www.niharikapthak.com Check out my latest projects at www.niharikapathak.com