Nihan YILDIZ ÖREN
Marketing and Communications Manager
Phone:-
E-mail:-Address: Beylerbeyi – Üsküdar / Istanbul
Date & Place of Birth:- / Turkey
Web site: http://about.me/nyildiz
Linked-in: https://www.linkedin.com/in/nihanyildiz
Education
-
Istituto di Moda Burgo, Milan, IT
Luxury Marketing & Design Degree (10)
Galatasaray University, Istanbul, MA
Marketing Communications Management Master’s Degree (English) (07-08)
Marmara University, Istanbul, BA
Graduated from Department of Economics (99-04)
Burak Bora Anatolian High School (English), Istanbul, (92-99)
Work Experience
Independent Marketing & Communications Consultant (Jan 15-Present)
Freelance MarCom Advisor, who is helping start-up brands to build their marketing strategies, brand strategies,
launch new product lines, prepare digital and social media strategies, and manage PR and event strategies.
Brands are; Tegu Turkey, Kaukko, Start-İst, davetpostasi.com and Carat Lab. Also consulted a confidential
cosmetics/retail international start-up with all the global operations, including product development, production,
branding and project management. As a success story, we launched two web sites and social media platforms,
joined events, used digital marketing tools and raised two of our brands’ product sales by 30% and 47%.
HÄFELE / Marketing Manager (June 13-Nov 14)
As the Marketing Manager of global B2B and retail firm, I was managing 11 people with full responsibility of
marketing and communications. As a proven success, with my team, we launched a new way of looking to our
digital strategy and prepared a digital campaign which we attracted 86% new visitors to the site. We doubled the
likes and had high screening rates, and I started a ticket program for the in-house agency, which brought high
efficiency to our work.
- Building marketing strategies and budget
- ATL/BTL advertising
- Managing process development
- Social responsibility projects
- Social media management
- Internal and external communications
- Mobile & digital marketing strategies
- Managing in-house creative agency and 3D
- Web analytics tools
- Internal communications
- In-house public relations activities and strategies
- Budget and cross functional projects
- Sponsorships, events and organizations
- Supporting sales force
Istituto di Moda Burgo Turkey / Entrepreneur (Sep 11–Mar 13)
I had conducted feasibility and due diligence works with IMB to open their first studio in Istanbul and obtained
their exclusive franchise agreement for Turkey. After a 1.5-year tenure, the deal is not realized due to funding
issues, but personally added strong skills on my proactivity and financial perspective.
WATSONS / Senior Marketing Executive & Brand Manager (Mar 07-Jun 11)
Reporting to Deputy General Manager, and a Marketing Specialist reporting to me, I was managing 360 degrees
of marketing activities of the global retail company, including Brand Management of Watson’s own label products
and Rimmel exclusive brand, which gave me strong experience in the FMCG market, and great accomplishment,
by winning an award for best product launch. Contributed a big growth of the firm from 15 stores to 80 stores and
succeeded to make Watsons number 1 in its sector.
I also managed and achieved projects and duties as follows;
- Launched web site and
managed interface
- Launched social media
- Localizing & implementing
global strategies
- Managing yearly budget
- Public relations (PR)
- Setting MarCom strategies,
- Project development
- Building marketing plans
and strategies
- ATL/BTL advertisement
- CSR projects,
- Media buying,
- Store requirements, inserts
- Ads and pop materials
- Sponsorships, events and
organizations
- New brand & product
launches
- Trade marketing activities
- Researches
- Managing relations with
agencies
I launched a brand-new website and social media platforms, which required digital marketing strategies including
seeding, analytics and PPC campaigns. As a success story, I got three awards while working at Watsons and I
reduced printing costs by 25% and increased PR value by 30%.
TOYS ‘R’ US / Marketing Specialist (Jul 05–Mar 07)
Responsible for all communication and marketing activities of 36 stores and Toys“R”Us brand. Also, responsible
for PR, ATL/BTL advertisements, sponsorships, customer relations, management of the relations with
advertisement, researches, PR and media buying agencies. Experienced project management by launching the
loyalty card. By leading this CRM project, we created a huge demand and sold out 50K cards in 2,5 months.
Awards
- GFK Customers’ First Choice Award - Watsons 2011
- Best Product Launch, ASW Awards - Honorable Mention 2010
- Best Social Responsibility Program, ASW Awards - Honorable Mention 2009
- Fourth Degree as a team, Istanbul Volleyball Championship 1998
Skills
Computer Usage
Expert in Microsoft Office
Windows
AS400
OBASE
Beginner in Adobe Photoshop
Languages
Turkish mother tongue
Fluent in English
Fluent in Italian
Beginner in German
Driver License
B Class / 1999
Marketing
Personal Skills
Marketing management
Communications
Brand management
Public relations (PR)
Digital marketing
Social media marketing
Advertising & event management
Media Planning
Content Management
Google Analytics
Google Adwords (SEO / SEM)
Excellent communication skills
Ability to work with teams and C
levels
Strong attention to detail
Excellent organizational skills
Ability to manage multiple projects
Ability to coach a team
Strong analytical skills
Ability to solve problems
Strong operational skills
Creative & Positive
Certificates & Seminars
- İtü & Mindset Institute (Nov 18): Digital Marketing and Social Media Management Certificate Program
- Duke University, A Beginner’s Guide to Irrational Behaviour (Sep 16-Dec 16): online course
- Princeton University, Introduction to Sociology (Mar 15-May 15): online course
- Communication & Conflict Management (Apr 14): Hafele
- University of Maryland, Developing Innovative Ideas for New Companies (Jan 13-Mar 13): online course
- Performance Evaluation Activities to Win - Training for Managers (Dec 09): Watsons
- Microsoft Excel Certificate (May 06): Bilişim Eğitim Merkezi
- Sales Techniques & Merchandising Program (Jul 05–Oct 05): Toys‘R’Us
- Marketing Communications & PR Certificate Program (Jul 05–Oct 05): ISTA Academy
- Voluntary Art Project – ITALY (Reggio di Calabria) (Sep 04–Oct 04): ISIC/UNESCO
Extracurricular Activities
- Sailor - Cenk Tekkaya Denizcilik (2016-present)
- Marmara University (Oct 99–Jun 04): Member of Marmara University Management Society
- Kartal Burak Bora Anatolian High School: Player of School Volleyball Team – Captain for two years, President of
Annual Committee, Member of High School Band
Hobbies
Making footwear and handbag designs, well-being & nutrition, ceramics, yoga, sailing, traveling, learning to play
ukulele, following up innovations and trends
