Nigel Mashingaidze

NIGEL MASHINGAIDZE Marketing Manager | Strategy | Data Analytics | CRM-| - | www.linkedin.com/in/nigelmashingaidze EXECUTIVE SUMMARY A strategic and results-driven Marketing Manager with comprehensive experience in managing multi-channel marketing initiatives, including email marketing, SEO, and CRM automation. Adept at leveraging data analytics to drive strategic decision-making, optimise campaign performance, and enhance brand visibility. Proficient in a wide array of technical tools including SQL, Power BI, Tableau, and the Zoho One Suite. Seeking to apply a proven track record of developing data-driven strategies and leading marketing projects in a forwardthinking organisation. CORE COMPETENCIES • • • • • Marketing Strategy & Management: Strategic Planning, Market Research & Analysis, Campaign Management, Competitor Analysis, Business Strategy & Forecasting. Data Analysis & Business Intelligence: Power BI, Tableau, Advanced Excel (Pivot Tables, VLOOKUP, Data Modelling), SQL (Data Extraction & Manipulation), DataDriven Decision Making. Digital Marketing & SEO: Email Marketing, SEO (Google Search Console, MozBar, Ubersuggest), Social Media Marketing, Content Development. CRM & Automation: CRM Management (Zoho CRM, HubSpot, SmartDesk CRM), CRM Architecture Development, Lead Generation (Zoom Info, LinkedIn Sales Navigator), Workflow Creation. Technical Proficiencies: AI Tools (ChatGPT, Copilot, Gemini), Canva, Mailchimp, Zoho One Suite PROFESSIONAL EXPERIENCES Sales & Marketing Analyst | destinationone Consulting (Remote) | June 2024 – October 2025 • • • • Directed market research and analysis to identify key trends, define opportunities, and inform overarching marketing strategy. Developed and executed comprehensive marketing strategies that successfully drove client engagement and retention. Took ownership of the creation and maintenance of interactive Power BI dashboards to monitor KPIs and report on campaign performance to stakeholders. Managed the full lifecycle of email marketing campaigns, achieving a 20% increase in open rates through strategic optimisation in Zoho CRM and SmartDesk CRM. • • • Engineered and implemented the CRM architecture using the Zoho One Suite, enhancing customer relationship management and streamlining sales processes. Led SEO strategy and optimisation using Google Search Console and other tools to improve online visibility and search rankings. Collaborated with cross-functional teams to align marketing initiatives with business objectives and deliver data-driven insights for client projects. Marketing Assistant | Dracatar Technologies (Remote) | January 2022 – May 2024 • • • • Managed and executed email marketing campaigns using Mailchimp, resulting in a 20% increase in open rates. Supported the development and implementation of strategic marketing plans designed to enhance brand visibility and expand market reach. Conducted in-depth competitor analysis using MozBar to identify market gaps and opportunities for expansion. Trained and supported team members on CRM and email marketing best practices using HubSpot and Zoho CRM, improving departmental efficiency. Intern, Marketing Analytics | Vision Hope International (Remote) | June 2021 – December 2021 • • • Provided analytical support by gathering and interpreting data on market trends and customer preferences to inform marketing strategies. Used SQL, Power BI, and Advanced Excel to extract, manipulate, and analyse marketing data, providing actionable insights for campaign optimisation. Contributed to integrated marketing efforts by conducting keyword research, implementing SEO best practices, and analysing email campaign performance. EDUCATION & CERTIFICATIONS Lean Six Sigma Black Belt |Six Sigma Academy Amsterdam (SSAA) |October 2025 Certified Data Analyst | International Association of Business Analytics Certification (IABAC) |May 2024 Bachelor of Business Administration in Marketing Management | IMM Graduate School|Nov 2023 ➢ Triple Major: Business, Finance, and Marketing Management REFERENCES Available Upon Request.