NIFTY JACOB
SR. COPYWRITER
-
SHORT STORY
I dive deep into buyer psychology,
identify important insights and
even throw in some quirk, so that
every piece of copy is attracting,
engaging or converting customers.
WORK EXPERIENCE
WEBENZA • SR COPYWRITER • JUNE 2016 - SEPT 2018
Over the course of 26 months, I've crafted:
Emailers for promotions, internal communication, seasonal greetings,
and the occassional brand building | Facebook Ads to send giant
waves of traffic to a microsite | Social Media Calendars, Campaigns &
INTERESTS
*Reading dystopian, satirical, and
romantic novels
*Writing limericks (sometimes a
tad offensive)
*Eating carbs & crabs, watching
Netflix, and swimming
*Trying (rather unsuccessfully) to
hit the gym
Contests to increase visibility, leads, and engagement | Click-worthy
Google Display Ads (with character limits shorter than your pinkie) |
Blogs that simplify complex topics and make the simple ones fun |
Infographs that deliver information in easy-to-digest snippets | Video
& Gif scripts with engaging narratives and quirky animations.
Client List: Sterling Holidays, Butterfly, Ezetap, Avaamo, Monjin, SPAR,
Embassy Grove, Phoenix Kessaku, Drivezy, and more.
REDBARON • SR CONTENT WRITER • AUG 2015 - JAN 2016
Creating copy for high-brow clients such as Lenovo™, Infosys, Wipro,
EDUCATION
MASTERS IN FASHION
MANAGEMENT •-
NIFT Chennai, India
BACHELOR IN BUSINESS
ADMINISTRATION • 2007 - 2010
Birla Institute of Technology Noida,
India
and Flipkart that include:
Emailers to create a buzz for new launches| Social Media copy for
Facebook and LinkedIn | Website copy that's fresh and conversational |
Case Studies to demonstrate product success | Banners with clear and
crisp copies to send the message home.
CEO LIFESTYLE • FEATURE WRITER • FEB 2014 - FEB 2015
An average day consisted generating ideas, coordinating with PR agents to
discuss coverage; writing and editing.
HIGHER SECONDARY • 11th - 12th
• 2005 - 2007
Good Shepered Public School,
Kerala, India
My published work includes:
SENIOR SECONDARY • 10th • 2004
International Indian School,
Jeddah, KSA
Lakme Fashion Week, Wills Lifestyle Fashion Week and more | Listicles &
MORE DETAILS
Interviewing & penning feature stories on celebrities such as Vikas
Khanna, Farah Khan, Ana Sekularac, JJ Valaya, and more | Reviews on
hotels, restaurants, and spas for leading names in the hospitality industry
such as Taj, The Leela, Westin, Novotel and more | Fashion features on the
articles on Travel, Technology, Health and Lifestyle
EVOLV • RETAIL MERCHANDISER • JUNE 2013 - JAN 2014
DOB: April 2nd, 1990 (Just a number)
My role involved recording Trend Analysis in terms of price, style, and
Language Proficiency
English: Speak | Read | Write | Sing
Hindi: Speak | Read
Myntra | Maintaining order sheets for buyers | Demarcating stock for
category | Communicating with online fashion portals such as Jabong and
buerys and following-up on merchandise dispatch | Organizing
photoshoots and product styling | Updating inventory details | Developing
Product Catalogue for SS-14 Collection
