Nifraz Nazar

NIFRAZ NAZAR Digital & E-commerce SEO/CRO Specialist CONTACT-(- lk.linkedin.com/in/nifraznazar PERSONAL PROFILE Result driven e-commerce and digital marketing specialist with 9+ years of experience. Built ROI based campaigns and Improved organic search rankings from page 3 to Top 5 for high-competition keywords for leading e-commerce brands and increased their organic traffic YoY and MoM between 25-55%. Ability to work collaboratively with clients and in-house agency teams to 36/58/2/2, Maha Vidyala prioritize and manage multiple projects to achieve desired outcomes and Mawatha, Colombo - 13 results within specifications and budget restrictions. EDUCATION BTEC HND IN COMPUTING & SYSTEM DEVELOPMENT SPECIALIZATIONS SEO (LEVEL 5) website migration planning, strategy and implementation, content strategy, August 2015 Pearson Edexcel - UK technical audits, web analytics and event set up and tracking, enhanced ecommerce tracking, keyword research and analysis, competitor research, CERTIFICATE IN IT (LEVEL 4) metadata optimisation, local search optimisation as well as SEO training and British Computer Society (BCS) recommendations. PPC SKILLS Develop and implement SEM strategies including creation of Search, Display Critical thinking skills and Shopping campaigns on Google Ads. Ongoing optimisation of campaigns Ecommerce SEO to lower CPCs, improve CTRs, quality scores and conversions. Analysis of Analytical skills data to identify trends and insights in order to achieve maximum ROI in paid A/B testing & CRO search campaigns. On-page Off-site SEO Tag manger and Data Studio Schema markup Keyword research SMM Manage paid campaigns across social media platforms such as Facebook and Competitor analysis Instagram as well as assist in the development, implementation and Target audience analysis monitoring of social media strategies and campaigns. Content strategy planning Multilingual domain Reporting management and strategy Reporting on the effectiveness of SEO activities and ROI of PPC & Social Campaign / content calendars campaigns, and liaising with internal and external stakeholders to implement recommendations. CERTIFICATION Advanced Google Analytics Certificate - (EXP: 2021) - Specializing in creating tags, variables and trigger in tag manager for tracking and creating dynamic reporting through Google Data Studio. Certified in Digital Sales (EXP:2020) - Conversion optimisation: identify new opportunities and recommendations Certified Google Ads Search & for improving conversions. Fundamentals - (EXP:2021) Certified in Tag Manager(EXP:2020) NIFRAZ NAZAR Digital & E-commerce SEO/CRO Specialist CONTACT-(- EXPERIENCE SENIOR SEO & ANALYTICS SPECIALIST Salmat - AU | Mar 2018 - Present Clients: PVH Group ( Tommy Hilfiger and calvin klein AU), Alinta Energy, lk.linkedin.com/in/nifraznazar Diageo (Bundaberg Rum), JAX Tyres, Retail Apparel Group (YD, Connor, 36/58/2/2, Maha Vidyala Hire, Shike, Beacon Lighting and OPPO AU Johnny Bigg, Rockwear, Tarocash), Discount Drug Store, Derucci, Coates Mawatha, Colombo - 13 Awards: Finalist SEMRush AU Awards 2018, Salmat I-Act Award nominated EDUCATION BTEC HND IN COMPUTING & SYSTEM DEVELOPMENT (LEVEL 5) Pearson Edexcel - UK CERTIFICATE IN IT (LEVEL 4) British Computer Society (BSC) (x2) SEO set-ups as part of Salmat web projects: new launches and rebuilds of prestigious eCommerce websites based on Magento and Kentico platforms. Tasks include managing developer briefs, timelines and budgets, liaising with Project Managers and developers. Technical SEO & CRO strategic planning for clients to help improve a client’s online performance and visibility. COMPUTER SKILLS Critical thinking skills Managing the SEO technical departments within the organisation to Ecommerce SEO provide a more holistic approach for our clients Analytical skills A/B testing & CRO On-page Off-site SEO SENIOR DIGITAL MARKETING STRATEGIES Tag Manger and Data Studio Asia Media Global | Nov 2015 - Mar 2018 (2yrs 5months) Schema markup Clients: LycaMobile, LycaTV, LycaFly Keyword research Competitor analysis Target audience analysis Content strategy, development, Planning developing and managing clients' digital strategy to improve their brand presence and achieve their digital marketing and business goals. planning Multilingual domain Increased organic traffic YoY 49% through optimized website architecture, management and strategy content relevancy, and e-commerce strategies. Campaign / content calendars Reduced LycaTV bounce rate from 42% to 11%. CERTIFICATION Advanced Google Analytics Certificate - (EXP: 2021) Certified in Digital Sales - Introduced social media marketing for LycaTV and contributed 8% (YoY) out of total online sales through Facebook Marketing. (EXP:2020) Reporting stakeholders SEO trends and produce reports on a monthly basis Certified Google Ads Search & as well as deep dive analysis on a quarterly basis Fundamentals - (EXP:2021) Certified in Tag Manager(EXP:2020) NIFRAZ NAZAR Digital & E-commerce SEO/CRO Specialist CONTACT-(- lk.linkedin.com/in/nifraznazar 36/58/2/2, Maha Vidyala EXPERIENCE SEO MARKETING MANAGER Intercomms Global - UK | Apr 2013 - Oct 2015 (2yrs 7months) Clients: Learn to Trade (UK), Knowledge to Action (AU), Midlands Business Recovery, Algorhymes, Andrew Barsa Lead the execution and setup of SEO best practices for the entire company. Mawatha, Colombo - 13 Developing long-term relationships with the clients, connecting with key EDUCATION BTEC HND IN COMPUTING & SYSTEM DEVELOPMENT (LEVEL 5) business executives and stakeholder. Introduced an email marketing campaign and higher CTR strategies for especially Learn to trade inactive users. Pearson Edexcel - UK CERTIFICATE IN IT (LEVEL 4) Training in-house team members to execute clients' marketing strategies. British Computer Society (BSC) Team members KPI'S set and evaluation. COMPUTER SKILLS SEO TEAM LEADER Critical thinking skills SEO Vantage - UK | Apr 2011 - Mar 2013 (2yrs) Ecommerce SEO Clients: Sri Lankan Airlines, Anyvan, Crcasia, Polar, Wild Bird Direct, Analytical skills A/B testing & CRO On-page Off-site SEO KenwoodPLC, IGOE pahire, Scooterbits, pedparts, Motorbike crazy, Fun Decor and 20+ more clients. Tag Manger and Data Studio Schema markup Managed a number of clients across their website development, SEO Keyword research strategies and online reputation Competitor analysis Target audience analysis Content strategy, development, planning Multilingual domain management and strategy Campaign / content calendars Plan, develop and execute SEO recommendation increasing the organic traffic by improving the ranking position, improving PageSpeed, UX as well as bounce rate Manage and consult clients across their SEO and SEM campaigns Develop industry SEO and SEM best practices and run client on-site subject CERTIFICATION training sessions to drive awareness and upskill teams Advanced Google Analytics Certificate - (EXP: 2021) Certified in Digital Sales (EXP:2020) SEO TECHNICIAN DataServ Solutions - SL | Apr 2010 - Mar 2011 (1yrs) Certified Google Ads Search & Implementing on page and off page recommendations for clients. Fundamentals - (EXP:2021) SEO health check on pre-sales clients. Certified in Tag Manager- Reporting Client perfromance, Keyword SERP and other key metrics. (EXP:2020)