Niek Dormans | Freelancer Resume

ND NIEK DORMANS Digital Marketing- & Web Project Manager LinkedIn: https://www.linkedin.com/in/niek-dormans/ Website: https://www.n-visible.nl Professional Summary Digital Marketing- & Web Project Manager with 8+ years of experience delivering projects across EV/green tech, creative industries, public sector, and SaaS. Proven track record in managing content workﬂows, web platforms, and digital campaigns from brief to delivery. Skilled at aligning cross-functional teams, deﬁning KPIs/OKRs, and using data to continuously optimize performance. Experienced in optimizing workﬂows with AI to streamline. Core skills • • • • • • • • Project & Content Management: brieﬁng, workﬂows, multi-channel campaigns, scrum, sprint ceremonies Digital B2B Marketing: strategy, campaign management, social media management Data, KPIs & OKRs: dashboards, analytics, reporting optimization Cross-functional Collaboration: design, engineering, marketing, vendors Systems Integration: APIs, GraphQL CMS & Web: WordPress, Headless CMS; HTML/CSS/JS basics UX & Design: Figma, UX research, design systems, Adobe Creative Suite Tools & Platforms: Jira, Trello, Azure DevOps, Github, Slack, Teams, Google Analytics, CI/CD, AWS, Vercel, VS Code EXPERIENCE N-visible Digital Marketing & Web Project Manager | Owner 07/2022 - Present Lead multidisciplinary teams to deliver end-to-end digital solutions, combining data-driven marketing strategy with responsive front-end platforms on modern CMS, to create seamless experiences that convert. Product manager for UK based Multi-network EV Charging Platform • Built internal multi-network EVSE monitoring platform improving performance of the LBS team. • Shipped features: real-time charger map, operational status/health, incident triage, real-time carbon data, and ﬁnancial dashboards -> optimized KPI/OKR reporting. • Migrated data from REST to GraphQL, improving ingestion and delivery -> 35% faster data transfer. • Designed external Electric Highway map with real-time EVSE data -> 10% fewer customer complaints. • Implemented QA automation, CI/CD, and auto-deployment -> 5% less downtime and faster releases. • Facilitated Agile delivery (PRDs, user stories, sprint ceremonies), scaling workﬂows from 1 -> N. CRO & Project Manager for Windowcare (B2C service sector) • Coordinated collaboration with SEO agency, copywriter, and developer resulting in increased completed quote requests and closed deals. • Deﬁned requirements and ensured smooth delivery across technical and marketing teams. • Applied CRO best practices to simplify the user journey. Digital marketing strategist at Etil Research Group (Public sector) • Partnered with the team to design an integrated Looker Studio dashboard consolidating web, social, and email data reducing reporting time. • Streamlined reporting workﬂows for government and education stakeholders by aligning KPIs and visualization standards. • Developed data-driven content calendars that increased platform visibility and improved stakeholder engagement. Marketing- and Campaign Project Manager for NBQ Spray (Creative Sector) • Partnered with the in-house marketing team and International Export Manager to design and execute multi-channel inﬂuencer campaigns (TikTok, Instagram, video). • Coordinated campaign workﬂows and asset (creative & copy) delivery to ensure consistency across platforms. • Signiﬁcantly broadened brand reach in the street-art community, achieving double-digit growth in engagement. Web Consultant & Trainer at Sparkle (Data & AI sector) • Guided the internal marketing team through hands-on workshops and co-development of WordPress landing pages. • Upskilled staﬀ in CMS best practices and SEO fundamentals, improving site performance and content management eﬃciency. Montana Colors (Creative Sector) Account Manager Benelux 07/2021 - 07/2022 • • • Deﬁned and executed Benelux sales strategy, aligning with business goals. Built sales forecasts & reporting dashboards to track performance. Expanded and managed a distribution network of 50+ clients, from lead generation to contract negotiation. Cranium (Privacy & Security Sector) Marketing Manager 05/2017 - 07/2021 • Developed and executed integrated marketing plans, including budget allocation, campaign scheduling, and performance reporting. Oversaw website, social media channels, and Google Ads campaigns to increase brand visibility and lead generation. Produced marketing collateral (brochures, infographics, visuals), aligning design and messaging with company objectives. • • L Education Masters in Audiovisual Arts Communication and Multimediadesign: Interaction Design LUCA & KU Leuven January 2016 Bachelors in Media and Culture Digital Media + Minor in Marketing and Strategy University of Amsterdam January 2014 Certifications • • Essentials in Marketing, Vlerick Business School, 2020 cy, Cambridge English • Social Media Marketing, Hubspot Academy, 2022 Languages • • Dutch Native • Spanish • Intermediate English Fluent French Conversational • German Beginner