Some sample write-ups
NIDAA CHAKKITTAMMAL
Bloodsucking editor with an evil laugh
Story Witch
Believes in marrying strong content and writeups with respective
marketing and business goals
Panic Manager
FINTECH CONTENT & COPY
An accidental finance blogger – this describes my experience in finance writing and editing the best.
Five years and three companies (of the top 10 Fintech firms in India) later, I have become…
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Adept at dredging through various Fintech trends and policies
An ardent admirer of Warren Buffet school of investment
A converter of finance jargon to layman-friendly content/copy
TRAVEL WRITING
A certified mountaineer and an adaptable traveler, I have written for big names like MakeMyTrip Travel Guides and
more. Thanks to my own backpacking experiences and publication background, I can give my articles just the right
amount of personalized touch.
In short, I don’t need additional motivation to write travel stories.
MakeMyTrip
MindsAbroad
TheRichest
Please click to see two of
my contributions
Please click below to see program
docs I created for my clients
A travel writeup of mine that
went viral (25k+ views)
Kandy
China Study+Travel
Manali
Thailand & Cambodia
Machu Picchu
FASHION & LIFESTYLE WRITING
A quintessential sans makeup and zero jewellery fella, I had my doubts when I received my first assignment in this
domain – style blogging for a leading global fashion jewellery portal, Melorra. This was a 6-month contract and
I wrote over 50 landing pages (like the samples) as well as creative ad-copies on request.
I believe I rocked my stint here. Please let me know if you think the same.
Gemstone Bracelets
Gold Chains
Diamond Rings
Please click and scroll down to read my
write up on gemstone bracelets
Please click and scroll down to read
my write up on gold chains
Please click and scroll down to read my
write up on diamond rings
Read More
Read More
Read More
Floral Paisley
“Paisleys are boho, chic and oh-sowanderlust! Make them your go-to
summer style, whether it’s in a patch
print or an all- over one. It’s definitely
going to be a sweet celebration of
summer”
Fruity Yellow
“ With Pantone’s seal of approval, Yellow
this season is as light as sunlight and as
fresh as lemons. Flaunt it as a bold day
choice, or steal the spotlight in a zesty
suit - Nothing says Spring like the bright
& fruity yellow.”
Sample Copies
For Freelancer.com &
Upwork Clients
This #GivingFriday, give to the
Movember Foundation for the chance
to win a once in a lifetime prize.
MOVEMBER
CAMPAIGN
MENS HEALTH
As the only charity tackling men’s health
on a global scale, Movember is on a
mission to inspire happier and healthier
lives for men.
Today, your donation to men’s health
has added benefits.
CTA - Give now towin
POWER SUITS
& TIE
About as passé as the threemartini lunch…
The new authority in that
category has gone to your
toned chest. Now let it adorn
your broad frame too. That’s
right, power suits.
Intricately stitched are those,
and you’re getting them in
three classic hues for a
throwaway price (just one,
mind you, not all three).
Alright, the martinis can stay.
DRIVE MEMBER ENGAGEMENT AT
ABC PRIVATE CLUB
Just Move It!
A club without member engagement
is like a colorless rainbow.
Just as Rome was not built in a day,
don’t expect instant approval cum
success. You will have to battle with
excuses galore and the challenge of
scheduling activities to everyone’s
convenience. Even bigger challenge
would be to convince kids and adults
to take their eyes off their
smartphones.
Despite the obvious resistance,
Brochure Content
mobility matters to members
(alliteration unintended). Whether it
is organizing sports tournaments,
kids’ competition or cultural nights,
the engagement not only brings
down attrition, but also increases
further referrals.
Wouldn’t you drag your
family/friends to a place where
you’ve had immense fun once?
Exactly!
TO STRIKE HOLES ALL DAY AND
PARTY ALL NIGHT
Because it’s just a matter off course!
ABC GOLF
COURSE
STAY
Brochure Content
The odds are that you might not get to
take a long but triumphant stroll up
the 17th fairway at ABC, jauntily take
off the cap and acknowledge the
crowd before sinking a birdie to snag
that tournament. But who can stop
you from dreaming? Or even
pretending?
Teeing off for the first time? Feel free
to make a fool of yourself. In the
meantime, enjoy the supreme
landscape itself. Yes, it comes
complete with pretty photographs,
torrential praise, and some choice
intel on getting more tee-time.
A master stroke is like an orgasm. You
perfect the approach and position,
manage to find the hole, and then
receive a thumbs up from your
assistant and deafening cheers from
audience.
They say the right equipment is
instrumental. We say the right attitude
is even more so.
This is what awaits you if you choose
to stay at a Golf Course. And we are
here to make all the arrangements.
Are you game?
Ad-campaign
(Direct Marketing)
VISA
TO SLEEP LIKE
A BABY
Clear all your bills before
you go to bed
Log on to www.visabillpay.in
TO STOP WORRYING
ABOUT THINGS YOU
CANT HELP
Clear all your bills before
you go to bed
Log on to www.visabillpay.in
TO SERVE THE
WARMTH IN YOUR
RELATIONSHIP
Clear all your bills before
you go to bed
Log on to www.visabillpay.in
YOUR PILLOW
FEEL SOFTER
WHEN YOU
Clear all your bills before
you go to bed
Log on to www.visabillpay.in
Short stories
(5 Sentence Fiction)
Of old folks & continually told
Some passersby found the old lady lying unconscious near the ghat, where she
had gone to do laundry, and was taken to the government hospital.
The children were sent for and they lost no time in arguing about selling her last
piece of land and the modest dwelling in it while she was to take turns in living
with each of them.
She consented, happy to spend her remaining days with her family.
What she hadn’t anticipated was turning into a part-time maid in her old age for
supporting herself once the children had used up all her money.
Old is no more gold.
Fences
The unkempt plant I carried home and lovingly looked after, the one with magenta
blooms and pale green coiled stamens, is now taller than me.
There is this new influencer I come across online on whom I have an immense crush
on, and I listen to his TED Videos daily.
A loaf of garlic bread I tried to bake turned out to be a catastrophe and had to be
hastily scraped to the bin before my flat mate in her room caught the burned whiff.
When I finished the book I had been carrying around for the last three months, I wept
for no reason.
Before I sprout out more, let me fence ém up to leave them unspoken and immortal.
Futile Warnings
The mirror looks quite normal, but Meera knows it isn’t.
It is a peephole to the future, which she was warned not to try and so far, she had not.
Today is different. She is edgy and curious about that brooding man she met at the clients
meet.
Meera cautiously steps in front of the mirror and looks. She gasps. She is in the arms of
that man. She turns away just as their lips are about to meet. She doesn’t want to see
anything more and lose the thrill of her life experiences unravelling in its time.
So Meera misses seeing the mirror grow dim, showing her as a captive in a golden castle.
If you don’t look close enough or long enough, even magic cannot help you.
Poetry & Versification
Wake up to life
To a million reasons to cry
the cold air
the blinding light
the nudity
the blood
the severance
the noise
the shrieks
the gasps
the laughter
the strangeness
the unfamiliar faces...
and you cry
more out of helplessness
than in search of help
Somewhere
along the way
it gets gentler
a tad bit softer
a tad bit milder...
it has to be love
that lights
the first smile
on your face
as you marvel
at everything around
the big and the small
and you revel
in the beauty
of being alive...
A moment in time
Cherished and held as mine
When two hearts clashed
No questions asked
And it was love like never before
Moments
A moment borne when puffy clouds
Kicked around not-so-gently by winds
And it rained like never before
A moment when the insidiously meandering stream made
Swiftly down towards the river
Touched by the sole-bystander, the tree
A moment that in the unyielding sun
Rose over as unblemished air
A moment that in the calming moonbeams
Fell on leaves and earth
A moment that in the dew drops
Like pearly tears caught on grass and web
My moments of ethereal beauty!
Thank you
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