Nicole Sonnier

NICOLE SONNIER, MBA Telephone: - | Email:- M A RK E T IN G & B RA ND IN G S T RA T E G IS T Digital Marketing Strategy | SEO Content Strategy | Branding Development Specializes in digital marketing, SEO, and branding to improve brand presence and audience engagement. Achieves outstanding client outcomes through creative storytelling, strategic content creation, and adept social media management, using digital marketing and branding skills. Adept in audience targeting, campaign management, and creative direction, ensuring consistent brand messaging across channels. Proficient in SEO optimization and content management and utilizing strategic insight into market trends and consumer behavior to boost brand visibility and influence. https://www.nicoleleighwrites.com SEO & Content Strategy, Creation, & Curation | Copywriting | Campaign Management | Branding & Brand Positioning | Creative Direction | Integrated Marketing Communications P ROF E S S I ON AL E X P E R IE NCE GlobalSpex Internet Marketing, Sugar Land, TX 2021–Present Content Manager / SEO Content Copywriter Spearheads client content creation and digital marketing strategies, ensuring our client's brand messages are effectively communicated across all digital platforms. • • • • • • • • • Develops and implements content strategies to enhance client branding and online presence, ensuring alignment with their overall marketing goals. Creates and manages yearly content calendars for all clients. Writes and manages SEO-optimized, high-quality content including blog posts, website copy, press releases, and case studies to drive engagement and conversions. Conducts detailed needs assessments to identify clients' content requirements and tailor strategies that align with their objectives and target audience. Spearheads SEO initiatives, including keyword research and SEO copywriting, to improve organic search rankings and visibility of Content Strategy and Yearly Content Calendar Leads content meetings and workshops with clients, fostering collaborative relationships and ensuring content strategies meet their business needs. Collaborates with the website development team to ensure cohesive content strategies. Monitors and analyzes content performance metrics to refine and optimize strategies. Stays abreast of digital marketing trends and incorporates innovative content solutions to maintain competitive advantage. NLW Nicole Leigh Writes Branding & Content, Houston, TX 2012–Present Copywriter, Branding & Content Manager/Strategist Dynamic content and branding specialist and owner of NLW Branding & Content specializing in content management, brand messaging, and SEO copywriting. Skilled in enhancing online presence for companies through effective, high-quality content and content strategies. Expert at developing NICOLE SONNIER - tailored strategies to increase engagement and visibility, known for creating compelling narratives that drive conversions. • Spearheads the development and execution of strategic branding initiatives to enhance online presence for a diverse range of clients. Manages content lifecycle from concept through publication, ensuring alignment with brand objectives. • Crafts compelling, SEO-optimized content across various digital platforms to improve search engine rankings and visibility. Implements keyword research and SEO best practices to drive organic traffic and engagement. • Conceptualizes and implements bespoke brand strategies tailored to client needs, focusing on increasing brand visibility, engagement, and market penetration. Employs a mix of analytics and creativity to measure and enhance brand performance. Previous Experience As a Community Director for two prominent multi-family housing companies, I managed property budgets totaling $2 million each across properties of diverse ratings. I crafted and implemented a successful resident retention program, nurtured strong vendor relationships, and curbed maintenance expenses. I also executed marketing campaigns to attract new leases, boosting occupancy and managed successful property renovations, increasing per-unit income. As a Marketing Representative for a retail/rental furniture company, I was responsible for market outreach to apartment communities and home builders. I also developed design plans and furnished leasing offices, as well as apartment and home models. My experiences in property management and retail marketing have equipped me with a unique blend of operational insight and creative marketing expertise. This combination positions me to drive success across diverse business environments, showcasing my adaptability and potential for success. E DU C AT I ON & A CH IE VE M E NT S Lamar University, Beaumont, TX 2023 Master of Business Administration – Marketing Mastered contemporary marketing strategies. Honed analytical skills, particularly in marketing research, to derive actionable insights and make informed decisions. Explored the nuances of international marketing and acquired a foundational understanding of entrepreneurship, rounding out my comprehensive skill set in marketing management. Lamar University, Beaumont, TX 2021 Bachelor of Science, magna cum laude, Communications Vice President, Alpha Chi Delta Chapter of Lambda Pi Eta Communication Honor Society NICOLE SONNIER - Washington Media Scholars Foundation 2021 Media Plan Case Competition National Finalist Selected as a finalist in a prestigious national competition hosted by Katz Media, designed to highlight expertise in media planning and strategy. In collaboration with my partner, I developed a comprehensive media plan that addressed real-world challenges and aligned them with specific marketing objectives. Throughout the competition, I demonstrated adaptability and continuous learning by applying advanced media skills and embracing new concepts.