NICOLE DRINKWATER
CREATIVE DIRECTOR
CONTACT
Nicole Drinkwater
12813 McNelly Trail
Austin, TX 78732
EXPERIENCE
OCT ‘21-present
Remote out of
Austin, Texas
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PORTFOLIO
www.nicoledrinkwater.com
DEC ‘16-OCT ‘21
Remote out of
Austin, Texas
SKILLS
Wordpress
Adobe Creative Suite
Microsoft Suite
AWARDS
Shortlisted for Branded Utility Effie
Shortlisted for David & Goliath Effie
Team P&G Gold Award for Best Idea
Team P&G Gold Award for Beauty & Sensibility
Silver MM+M Award for Use of Social Media
Shorlisted for Unilever Partner with Purpose
Social Impact Award
CHPA Self Care Marketing Awards Finalist:
Best Overal Social Media Campaign
Business Intelligence Group’s PR & Marketing
Excellence Award for External Campaign of
the Year
EDUCATION
Syracuse University
S.I. Newhouse School of Public
Communications
imre, Creative Director
• Brands: Lumify, Biotrue, T.Rowe Price, Xulane, Yupelri, Tobi, Dilantin
• Oversee & mentor a team of writers, designers, & art directors to concept,
create & sell in brilliant work rooted in strategy
• Collaborate with cross-functional team leads & agency partners to build
compelling, best-in-class social campaigns that grow clients’ business
• Lead & help win new business pitches across agency portfolios
• Manage project scopes & foster client relationships
• Amplify company culture as president of the agency’s women’s business
resource group
Freelance Creative Director
• Brands: Jumeirah Hotels, Brand USA (Beautiful Destinations) - Rolex,
Swarovski, Suave, Hellmann’s (Wunderman Thompson) - Capital One,
Enterprise (T3) - Clairol (COTY) - Essie (Barbarian) - Bumble
• Directed look, tone & feel for multi-channel marketing campaigns that
motivated customer behavior & told one narrative across touchpoints (TV,
print, social, out-of-home, retail, PR)
• Spearheaded concepts that met strategic business objectives &
delivered against KPIs
• Managed UX & creative teams in the development & optimization
of social, digital & retail experiences
• Grew & maintained network of creative freelance & production resources
APR ‘16-NOV ‘16
New York, NY
Grey, Associate Creative Director
MAY ‘14-APR ’16
Grey, Senior Copywriter
New York, NY
• Brands: Clairol, Covergirl, NFL Women’s Apparel, Downy, T.J.Maxx,
Pantene, My Little Pony
• Wrote for print, digital, social, television, radio, & in-store
• Managed omni-channel campaigns from concept to development &
ran creative production on shoots
• Won new-business campaigns for T.J.Maxx, Hasbro & Pandora
DEC ‘13-MAY ‘14
New York, NY
Gotham, Senior Copywriter
• Brands: Clairol, Koleston, Venus
• Expanded clients’ thinking by crafting & presenting ideas for the
platforms most relevant to their audience
• Increased ROI for clients by creating holistic, content-rich campaigns
• Managed & motivated creative teams to create inspiring work
& collaborate with clients & agency partners
• Created fully integrated campaigns for the first time in Sunglass
Hut’s history
• Wrote for print, digital, social, in-store, & video content
• Developed a new, fashion-forward tone of voice for Sunglass Hut
• Optimized relationships with agency partners & clients to make the
work stronger & more effective
