Nicolas Bejarano

NICOLÁS BEJARANO R. +57 --| LINKEDIN @nicolasbejaranorobledo PROFESSIONAL PROFILE Marketing Executive with more than 20 years of experience in communication strategies, business development and effective leadership. Passionate about business transformation through strategic marketing and communication. Demonstrated ability to align marketing strategies with organizational objectives, achieving impactful results. AREAS OF SPECIALIZATION Traditional marketing, digital marketing, public relations and events, account management. Excellent presentation, communication and analytical skills. Creative problem solver and effective team player with leadership and organizational skills. PROFESSIONAL EXPERIENCE AV COMMUNICATIONS ADVISOR OVERNIGHTS TECHNOLOGIES INC, Barranquilla, Colombia Apr 2023 – Present. • • • • • Collaborate with steakholders to design innovative audiovisual solutions that amplify the communication and impact of presentations. Manage creative, effective and quality audiovisual projects that meet strategic communication objectives. Provide strategic recommendations in line with the Communications Action Plan, contributing to the successful adoption of audiovisual solutions. Liaise with event planners, presenters, IT teams and facility management to ensure seamless audiovisual integration and effective communication. Lead multimedia content creation and dissemination strategies, driving social and cultural engagement. DIRECTOR OF COMMUNICATIONS AND BUSINESS MANAGER HILDA STRAUSS, Bogotá, Colombia Dec 2018 – Present. • • • • Lead advertising, branding, public relations, social media and marketing communications efforts, fostering cross-functional collaboration. Drive sales objectives by building strategic bridges between departments and leveraging new technologies for business growth. Innovate revenue streams and amplify brand equity, trust and awareness across media channels. Design and execute strategies to improve external communication, enhancing customer acquisition.Dirigir los esfuerzos de publicidad, branding, relaciones públicas, redes sociales y comunicaciones de marketing, fomentando la colaboración interfuncional. RADIO HOST AND MODERATOR LA RADIO DE HILDA STRAUSS, Bogotá, Colombia May 2001 – Present. • • • Elaborar estrategias sinérgicas de marketing y ventas a través de la radio y las redes sociales, centrándose en los canales óptimos de la marca. Fomentar la fidelidad de los clientes a través de compromisos estratégicos en la radio, analizando al mismo tiempo las tendencias de la audiencia para realizar campañas específicas. Emplear información analítica para medir y mejorar el rendimiento de las campañas, garantizando la resolución de objeciones en tiempo real. TRAINING AND DEVELOPMENT MANAGER HILDA STRAUSS, Bogotá,́ Colombia Sep 2013 – Nov 2018. • • Strategically identify the company's training needs, developing comprehensive programs for product knowledge and human development. Develop customized training initiatives for managers, employees, distributors and third-party sales teams, resulting in improved performance. WELLA PROFESSIONALS BRAND MANAGE IB LTDA. PROCTER & GAMBLE PROFESSIONAL CARE, Bogotá,́ Colombia Dec 2008 – Sep 2009. • • • Drive market share growth through effective marketing strategies, media plans and brand and product launch events. Creating innovative commercial initiatives and working closely with sales teams for successful implementation. Designing impactful sales support strategies, optimizing budget compliance and driving sales force efficiency. EDUCATION Specialization in Advertising Management, Fundación Universitaria Jorge Tadeo Lozano, Bogota, 2008 BS en Animation and Media Arts, Art Institute of Ft Lauderdale, Ft Lauderdale, USA 2001 SOFTWARE Google Analytics; Google Ads, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Adobe Premiere, Adobe Soundbooth, Soundforge, Microsoft Office (Excel, Word, PowerPoint); Google Suite. LANGUAGES Spanish and English