Nicola Tilley

Nicola Tilley

$25/hr
Marketing, PR, Communications, Content Creator, Editor, Copywriter
Reply rate:
25.0%
Availability:
Part-time (20 hrs/wk)
Age:
56 years old
Location:
Somerset West, Cape Town, Western Cape, South Africa
Experience:
25 years
: ’ –  –  –  – Nikki Tilley-Bower Key strengths: Over 25 years’ experience in:                      Marketing, Public Relations & Communications – copywriting, features, press releases, blogs, social media content development, above and below the line (print and online, radio, TV) Communication strategy - client liaison, stakeholder and customer relationship management Ability to identify partnerships, explore new markets (following best practice and global trends) Brand management- understanding brand language, development, entrenchment, conceptualization, implementation, development across all platforms Media & Marketing strategies – creation and implementation, consumer & B2B (across a range of industries) Market and competitor research and interpretation of findings for positioning Communication – internal and external Media and trade familiarization trips – organized and managed Writing briefs and guiding creative work internally and with subcontractors, plus proofing of all work generated by the team / subcontractors Representation at events, expos and conferences in SA and abroad Award submissions and Report writing against SO’s and KPI’s. Implementation of innovative programmes that ensure maximum leverage for the client Over 10 years in Tourism development NGO sector experience in film and television plus tourism Fundraising and sponsorships (over R20m in various positions) excl. free media Advertising and advertorial placements Events and promotions (conceptualization and management thereof) Consumer insights and relevance as rationale for brand positioning Researching and applying different brand methodologies Management – operational and strategic Film & Television production Character profile:        Highly motivated & dynamic self-starter Big-picture, creative & strategic thinker A fast yet meticulate worker Independent yet a good team worker Networker and solution focused Adaptable, diplomatic and empathetic A sense of humour 2 Nikki Tilley-Bower Brief resume: Nikki has over 25 years’ experience in the public relations, content creation, communications, media, film and television plus radio industries as well as being highly focused on the tourism sector for the past ten years. She has held management and leadership positions as well as being a core-founder of one of South Africa’s top, multi-award winning, non-profit film Audio Visual Schools – Big Fish School of Digital Filmmaking (NGO) where she ran the operations, fundraising and marketing for over 4 years from inception. Subsequently Nikki has been a Marketing, PR, Communications and Project Manager consultant to various businesses and tourism organization’s over the past 10 years before moving to Somerset West, Cape Town in October 2017, where she has continued with her writing, editing and PR. Since leaving the Midlands Meander Association (NGO) as Marketing & PR Manager in 2010, Nikki set up an umbrella sole proprietor business, The Media Mogul Co. contracting and outsourcing work as required to various specialists in their fields. She has worked with the below-mentioned clients, with a primary focus on getting their media, marketing, events, PR, communications and business strategies in place. In December 2012, she won the tender for the Maloti Drakensberg Route (NGO) as Media & PR Practitioner which included marketing of the Eastern Cape, Eastern Free State, the uKhahlamba Drakensberg and Lesotho. This entailed a considerable amount of writing and travelling. Between January and October 2013, she was consulting back to the Film School on a strategic, production and management level, in addition to servicing her existing clients. Between 2013 and 2016, Nikki was appointed the first of 3 successful annual tenders as Marketing, PR and Events Specialist for Ugu South Coast Tourism in KZN and received 3 x clean audits as a result. Thereafter she moved to Gauteng and successfully owned and managed The Marriage Meander Company Gauteng (primarily an online and social media marketing platform) in 2017 until selling it due to her relocation (and marriage) to Cape Town. ________________________________________________________ Detailed Employment history: 2018 – Current Freelance writer, editor, PR, social media content developer. January 2017 – Dec 2017 – The Marriage Meander Co Re-established The Marriage Meander Company after relocating to Gauteng. The business focused on online marketing, blogging, social media, content development and PR as well as through exhibitions and personalized, niche events. Also through the Media Mogul Co. Nikki was consulting to clients for their overall marketing and media needs. www.marriagemeander.co.za –Reason for leaving: relocation and remarried. 3 Nikki Tilley-Bower 2010 – 2019 – The Media Mogul Co (sole prop) Dec 2013 – Dec 2016: Marketing, PR and Events Specialist: Ugu South Coast Tourism Contracted as Marketing and Events Specialist by Ugu South Coast Tourism (USCT). 3 years successful bid on the annual USCT tender, under the Media Mogul Consultancy framework. In less than 100 hours per month, the following was achieved: Provided content for many of USCT marketing tools which include, but not limited to:                Media releases, editorial & copywriting In less than 7 months, brought a marketing value of no less than R10m to USCT by negotiating with media and by providing them editorial content at no cost (based on Newsclip report) Established firm relationships with media, stakeholders and the trade Member and trade communications Provided content for trade and public consumer platforms Total value over three years is conservatively put at R30m worth of free exposure, value add, increased membership due to heightened media activity and out the box campaigns, networking and piggy backing on opportunities identified. The marketing department received 3 x clean audits under Nikki’s guidance. Hosting media and trade Brand identity and development Project and campaign development Advertisements & advertorials Events and Presentations Interacting with destination marketing entities and agencies Ongoing research into global and national trends Achieved and over-exceeded on Strategic Objectives and KPI’s. Reason for leaving: Pressure from government to make the position a full time position and wanted to remain as a consultant. Bought The Marriage Meander Co. in Gauteng. 2010 – 2013: Hunter, Gatherer, Clan Mom The Media Mogul Co Contracted as the Media and Marketing practitioner for the Maloti Drakensberg Route which included:  Working with 340 business entities  Press releases to media and influencer markets, newsflashes, feature articles  Establishing a PR and marketing plan  Newsletters to members, trade and industry  Identifying and implementing SO’s  Research  Social media (Facebook, Website revamp)  Monthly and quarterly reports 4 Nikki Tilley-Bower During January – October 2013 Nikki also contracted back to Big Fish School of Digital Filmmaking in a strategic and management position, including:      PR and networking Marketing Fundraising leads Award submissions Production, sale & distribution of content Other clients during this time included:                7* Karkloof Spa (PR, Marketing, awards and web development) – and securing Princess of Monaco’s hen’s party and other visits, along with TV coverage Established the first Literary Festival in KZN, which is now going into its 10th year Thanda Foundation (NGO fundraising & Rhino plight awareness) Zulu Mpophomeni Tourism Experience (ZMTE NGO – Tourism – strategic business consultant, communications) CINDI – Children in Distress Network (400 members NGO, reaching 300 000 children – marketing, communications, training, mentoring) Jason Hartman M-Net Idol (Media exposure and sponsorship, events) Lythwood Lodge (Fair Trade accreditation, videography & overall marketing) KwaZulu Natal Art Guild plus launch of Victoria Rose gallery (Exhibitions and media exposure) Piggly Wiggly Country Village (Marketing and events) Rawdons Hotel and Fly fishing Estate (Communications, marketing, PR) Nottingham Road Brewing Company (brand development, launch of new canning line as first in Africa) African Link Tours and Travel (Web development and consultant on business strategy) Watkins Farm (Educational Berg, Bush and Battle tours for learners from Europe) Corner Post Restaurant (Fair Trade accreditation, marketing & events – recently won award as Top 100 restaurants in the country) Umvithi Youth Development Consultants (background strategic consultants) Nikki has been a guest lecturer on several occasions to UKZN Masters Marketing students on marketing and PR with priority focus on niche tourism markets. Nikki negotiated with the Ultimate Braai Master to host a programme at one of her Midlands client’s establishments and incorporated several other unique selling points in the region which gave the establishment a huge boost in business, as well as other businesses, as proven by the rise in occupancy since. Given her reputation for networking, she was also contacted by other production companies to assist with content suggestions for their productions in the Midlands, which she did in an unpaid, advisory capacity due to her commitment to see business development in the region. 5 Nikki Tilley-Bower The Media Mogul Co’s Pro Bono projects:       Events: Jail & Bail: CANSA (March 2011) Events & Marketing: Midlands Literary Festival (August 2011, 2012) Events & Marketing: Skydiving for Rhino’s campaign with ACT (2011) Project Rhino: Aug- Nov 2011 and 2012 Skydive and assisting with establishing the network of reserves, communications The Royal Tembe Development Foundation (NGO) Space for Elephants (NGO) 2007 – 2010: Marketing & PR Manager Midlands Meander Association (MMA) During her time as PR & Marketing Manager at the Midlands Meander Association (MMA), she achieved over R11m worth of media and exposure value for the organisation in less than 18 months (stats received from Newsclip). This was due to her creating networks with media houses and journalists, in addition to out the box campaigns. Nikki also raised R3m for the MMA, given that her annual marketing budget at the time was so limited. Nikki’s mandate was to `revive’ the dying Midlands Meander route. This was no easy task as industry contacts had to be revived, stakeholders had to be convinced that the Meander was not just a `white enclave’ and that it had immense value to add to the economy. With only R60 000 per annum at her disposal to market the organisation, a lot of multi-tasking and progressive thinking was required. Nikki’s task was also to increase the income streams and build both the brand and increase its membership, which in less than 18 months she raised it from 168 members to 220 members. Her inventiveness given the restricted budgets, led her to come up with unusual campaigns and events and pursued areas others thought impossible. For example, through collaboration with South African Tourism, she employed a dance group from the local township and branded them to do the 2010 DISKI dance all over KZN. The results were phenomenal – the MMA Diski team danced to a total audience of over 44 000 in less than 9 months and were filmed & interviewed by various international television crews. Nikki also managed to secure Google’s Street view and ensured that the Midlands Meander Association was to be one of the first tourism routes to be covered in South Africa. She personally mapped over 167 properties in 3 days with the Google Team, ensuring attention to detail. Recognizing too, that in order to boost tourism and attract increased spend into the area that unless training interventions were put into place, the Meander would never be able to take market share away from the `established’ icons of South Africa, such as the wine routes. 6 Nikki Tilley-Bower To this end she engaged with Tourism Enterprise Partners (TEP) and managed to offer members free service excellence and business management training, in addition to introducing them to the available marketing rebates. Another creative way of gaining attention for the Midlands Meander Association was to enter a competition with Damon Beard to co-host his show for a week on East Coast Radio. This culminated in Nikki winning the competition (through the audience voting on SMS) and giving the Midlands Meander daily exposure for a week on ECR. This also included a mention about her work when she was interviewed by Virgin Radio in Dubai. Furthermore through her negotiating with South African Tourism (SAT), she secured over 20 key travel agents and tour operators into the Midlands for a fully sponsored Speed marketing workshop, to give members the opportunity to showcase their unique selling points. This was the last of their roadshows and at an increased cost to SAT. Nikki raised funds from the National Lotteries Board (R3m) to assist the Midlands Meander Association in marketing the region, celebrating its 25th year and also facilitated the filming 5 x 5 minute video clips showcasing the area’s diverse offerings, for broadcast on television, ships and airplanes, as well as on YouTube. With the 25th birthday, a 3 day celebration event was put together which included the first ever Literary Festival in the Midlands, art exhibitions and having IDOLS winner Jason Hartman sing alongside the Philharmonic Orchestra. Nikki worked with a very tight-knit team and reported to the Board monthly. She set up a communications platform for the members and ran market-your-neighbour trips. Nikki wrote extensive articles for the media and developed a media database. Reason for leaving: Wanted to go on her own as a consultant and diversify client base. 2003 – 2007: Head of Operations, Film & TV Unit, Monash SA, followed by Directorship of Big Fish Digital School of Filmmaking and Little Pond Productions Nikki was headhunted to implement a vision of a new Film & TV Unit at Monash University as Project Manager, which due to its growth in the first 3 years, and need to become an independent S21, broke away to become the Big Fish School of Digital Filmmaking. In less than 4 years, Nikki successfully grew the unit from inception (one desk and a chair) to a highly acclaimed business unit, employing 17 full time staff and over 32 freelancers, and during her time, trained over 1000 people from marginalized backgrounds. Nikki was promoted to Head of Operations and became a Director of the breakaway companies (Big Fish and Little Pond). Her responsibilities included business development, operations, lobbying, networking, marketing, strategy, communications, publicity, project and logistics management in order to ensure its sustainability and success. 7 Nikki Tilley-Bower Working with various government funding bodies including Create SA, City of Jo’burg, Media, Advertising, Printing, Packaging and Publishing Sector Educational Training Authority (MAPPP Seta), Department of Arts and Culture (DAC), the National Film and Video Foundation (NFVF) and the National Lotteries Board (NLB), path breaking programmes were designed and implemented with outstanding results – the participants experiencing up to 80% employment rate. Nikki raised over R11m during this time. Nikki was invited to advise the SGB – standards generating body for the Audio Visual Production (AVP) sector, assisting with curricula design of learnerships and unit standards as no training of this kind had been done in South Africa before. The ever growing need for audio visual content as a way to create employment and market organisations has been her driving force. The Film & TV Unit was recognized by the Department of Trade and Industry for its pioneering work and as such, Nikki consulted to the dti on training incentives and rebates. The Big Fish School of Digital Filmmaking is the only one of its kind in South Africa and has received countless awards for its work, two of which include the prestigious Stevie Awards for Best CSI Project in Africa and the Middle East and winner and for the best International Business Award, for Media Affecting Change – Transformation and Democracy. During this time, Nikki chaired and co-chaired several industry body organisations including the Moving Pictures Training Association (MPTA) and the Training and Transformation Committee for the South African Screen Federation (SASFED) and worked closely together with the National Film and Video Foundation. Reason for leaving: Relocated to KZN to look after terminally ill mom. 2002 – 2003: Executive Director: Independent Producers Organisation (IPO) IPO was a floundering organisation when Nikki was employed to increase the database of membership and the organisation’s income. This she managed to do six fold within the first 6 months. Her role was also to position the IPO as a voice to be reckoned with when dealing with broadcasters and ICASA. Nikki attended Film Markets and Festivals as part of the critical networking and public relations that needed to take place, and improved relations with M-Net, the NFVF (National Film and Video Foundation) and the SABC where producers now had a cohesive industry body to work with. Nikki worked closely with the National Executive Committee with Moeletsi Mbeki as Chair. Reason for leaving: Headhunted by Dr Melanie Chait to start the film school, a much bigger challenge. 1996 – 2002: Tour & Event Manager: M-Net Annual M-Net Summer Festivals. National tours – averaging 5 x beach venues per tour. Beach events and profile filming of contestants. Live eventing and simultaneous broadcast. Involvement included all aspects of the South African tours: production management, sponsor liaison, barter deals, venue and location co-ordination, accommodation, flights, car hire, budget 8 Nikki Tilley-Bower expenditure and allocation, event and staging co-ordination, bands, regional marketing and logistics. Management of the tours involved approximately 160 people for 4 weeks. Freelance:    M-Net programming & research department. RJ Reynolds – research. Rainbow Productions – including launching of Sunday Times Lifestyle magazine, staging, corporate id’s. This also involved an overnight set up at one of Johannesburg’s key intersections with 7x entire `film sets’ to meet the early morning traffic. Reason for leaving: Contract work 1994 – 1996:            Production Manager: BS Productions M-Net / RCI Summer Festivals (as above) Penthouse Pet of the Year (8x mini profiles and 1 x final programme) Miss SA in Spain (2 x 15 minute documentaries) KTV – Travelquest series (Avanti Award winners) Johnsons kids kites National environment week Market day promos Two Nations Celebrate concert and insert on London Questo Facts M-Net Summer Festival Music for Africa pilots. Reason for leaving: Contract work 1994:    Production Manager: Big Concerts National campus tour with Johnny Clegg & Savuka National shows for Mango Groove Involved in production of various international acts including Joe Cocker, Right Said Fred, Dr Alban, Depeche Mode and an appearance by Sting at a Johnny Clegg concert in Cape Town. Reason for leaving: Dangerous leaving stadiums late at night, involved in drive by shooting 1993 –1994:   Production co-ordinator: M-Net Special Events department M-Net / RCI Summer Festival (5 coastal venues nationwide – toured, televised and packaged 5 x 30 minute programmes, plus 1 x final programme). Red Nose Day – co-ordination of filming and packaging 60 x Book of Records nationwide. Reason for leaving: To go into international concerts. 9 Nikki Tilley-Bower 1992 –1993: Tour coordinator & PRO: Wild Wet Tours Spent 5 weeks on location in Malawi, ensuring smooth running of large conferences and tours sponsored by SAA for underprivileged children. Reason for leaving: To get back into film industry 1988 - 1992: Production Secretary: Velocity Films & Scy Productions Nikki began work in the Film and Television industry in Durban in 1989, working as a runner and Production Assistant for Filmfac on various productions and commercials. She freelanced for Natal Racing Industry as camerawoman for live broadcasts and she assisted on two local feature films in the art department. Moved to Johannesburg from Natal to work on television commercials with Velocity Films. In September 1991, Nikki worked as Production Secretary for Scy Productions and Video Vision Enterprises on the feature film SARAFINA. Film featured at Cannes Film Festival, with Whoopie Goldberg, Miriam Makeba and John Kani. Reason for leaving: Contract work and approached by Wild Wet Tours to manage tour groups in Malawi and host underprivileged kids on charters. Endorsements and testimonials:  Tanya Sutton Admin and Operations Manager September 23, 2014, Nikki worked with Tanya in the same group I had the pleasure of working with Nikki during my time at Big Fish School of Digital Filmmaking, where we outsourced her skills and talents to source new funding for the company, provide creative idea generation for strategic procedures, think strategically about increasing our online presence and contribute to our creative thinking processes. Nikki's key strength is her energy for whatever project she is working on. She brings a fresh approach and a slightly different perspective to the creative thinking process and once she has the bit between her teeth on something that she is passionate about, her drive is unrivalled. Which brings me to her next strength - her passion. Getting Nikki passionate about anything is really not difficult - she sees the exciting in things that most of us dismiss as banal. Nikki has a broad and varied skill-set that encompasses multi-media, film production, event management, press engagement and writing of releases. I would be more than happy to work with Nikki any time! 10 Nikki Tilley-Bower  Jean Temkin Partner November 28, 2016, Jean worked with Nikki in different groups Nikki managed the Midlands Meander of which I was, and am still, a member. I found her organisation skills remarkable and found her a pleasant person to be guided by.  Martin Millar Senior Internal Auditor & Senior Safety Consultant at PRO-SAFE Health & Safety Consultants November 16, 2015, Martin worked with Nikki but at different companies I knew Nikki through the work that I did with her during her tenure at the Midlands Meander and I am proud to say that Nikki was instrumental in building the association up to what it is today, an organisation that nurtures the wealth of immense talent that can be found in the KZN Midlands showcasing some of the best B 'n B's in the country, discovering the hidden artists in the Midlands and Nikki can also be heard many a mile away given solid sound advice for persons wanting to make a go of life. Nikki is truly an INSPIRATION to any organisation.  Neville Herrington Ph.D graduate University of Natal, Durban October 11, 2015, Neville was a client of Nikki’s A young woman with drive and energy. A strong positive spirit characterised her approach to the tourism projects we worked on together.  Dean Martins Almeida Director of Public Relations at South African Deaf Rugby November 13, 2014, Dean Martins worked with Nikki but at different companies There is no doubt Nikki can manage herself and others in terms of her extensive knowledge in the tourism, television and communications in general. A sharp-minded character ready for any challenge. 11 Nikki Tilley-Bower  Dave Southwood FRGS GEOGRAPHICAL EXPEDITIONS September 28, 2014, Dave worked with Nikki but at different companies I would recommend Nikki Tilley for any position in strategic marketing have known her for several years and she is truly exceptional, with boundless energy!.  Nikki Sinclair Owner at Marriage Meander September 19, 2014, Nikki worked with Nikki but at different companies I had the privilege of working with Nikki for a few years while she was working with the Midlands Meander and subsequently as a partner with Marriage Meander. She is organised, enthusiastic and hard-working with great inter-personal skills. In a short space of time, she had a big impact and it was always a pleasure to work together with a similar focus - to promote the Midlands.  John Dickinson Founder: InCredible People September 19, 2014, John worked with Nikki but at different companies I have known and worked with Nikki for more than 5 years now, and have always been amazed at her passion and commitment to what she does. Her media and journalistic skills, together with her 10 years of experience in marketing and tourism (including print, TV, film and electronic - gained through Big Fish Film School, the Midlands Meander and various media houses), means that she is well positioned to take on any Marketing or Event Management position. When you consider that, on top of this, she now has extensive knowledge, and experience, of KZN South Coast's features, attractions, products, events and marketing, she stands tall as an excellent candidate to continue her role with Ugu South Coast Tourism. 12 Nikki Tilley-Bower  Loshni Naidoo Entrepreneurship development @ Tourism and General September 18, 2014, Loshni worked with Nikki in different groups I worked with Nikki about 5-6 years ago and she is a very passionate person when it comes to her work. She enjoyed her job and especially helping the learners who trained under me. Tourism and related fields are her strong points and I hope she can continue in this industry as she has much to offer.  Philippa Cameron Author of "The Day We Are Born" and "Every Move I Have Made" June 10, 2014, Philippa worked with Nikki but at different companies Nikki is a firebrand, with incredible energy and generosity. She's an excellent networker, pays attention to details, communicates well and never loses sight of objectives. She was a fantastic ambassador for The Midlands Meander Association and many articles were published in Midlands Life magazine - as well as many other publications - because of her enthusiasm and willingness to go the extra mile.  Paul Duncan MD at Dovehouse Organics May 25, 2013, Paul was a client of Nikki’s Nikki is an inspired individual who places all her passion into the tasks she delivers.  Shan Cade The Terminator @ Harmieandshanie.com September 4, 2012, Shan was a client of Nikki’s Not being marketing minded in any way whatsoever, set me on a path to find someone who would assist me in marketing our business in exactly the right way. By this I mean, marketing it so that it portrays exactly what we do, who we are, what our values are and with a high level of 13 Nikki Tilley-Bower integrity and professionalism, as well as achieving the results we are looking for. Nikki Tilley came across our path and started working with us in 2009 and we have not had any regrets. The challenge thrown her way in marketing not only the Shan Cade - training / consulting side of the business, but also the Brian Harmer - artist side of the business, was met with enthusiasm and a great deal of unique and positive ideas, which has helped us become who we are today in both sectors of the business. Nikki's ability to continually come up with something new, her ability to tweak anything that we put together "thoughts wise" and make it something to really take note of, leaves us constantly amazed. Not only is Nikki converse with the "old fashioned marketing ways" (which we have always embraced), but she is modern, in touch and in tune with every form of marketing tool in this modern day and age (which we have started to embrace) - no longer is modern technology and modern ways of marketing a fearful things for us, but it has rather become an exciting journey of "what and how" can we market better and better and better. Recommending Nikki Tilley for handling ANY marketing challenge is a big privilege for us. All we can say, in earnest is swop to Nikki today if you want professionalism, integrity, unique ideas, consistency, dedication and results.  Rekha Nathoo Director at Children In Distress Network (CINDI) August 16, 2012, Rekha managed Nikki directly Working with Nikki has been an amazing experience. Her marketing skills and knowledge are helping take CINDI to another level. She has the ability to understand Networks and working with diverse groups and is able to ensure that common communication platforms serves the needs. Nikki is a professional who takes her work seriously and is committed to delivering the best product possible to her clients. She is an asset to CINDI.  Karen Edwards Free lance photographer June 6, 2012, Nikki worked with Karen in the same group Working with Nikki on any project has always been well organised, creative and lots of fun! Nikki is dynamic, totally crazy and one of the hardest working people I know! Just love working with her! 14 Nikki Tilley-Bower  Hilary Teal Owner BizWhiz Marketing May 2, 2012, Hilary worked with Nikki in different groups Nikki takes her role of Clan Mom seriously, always going the extra mile for her clients. Her passion for marketing shows clearly with her innovative ideas and marketing strategies. Her dedication to her clients is admirable. Nikki's works tirelessly for the NGO sector helping whereever she can. It’s been a pleasure to do business with Nikki and I look forward to working together in the future.  Ali Engelbrecht Champion of entrepreneurial women. Vice Principal Academic at Varsity College Pietermaritzburg Campus. May 1, 2012, Nikki worked with Ali in the same group Nikki has the most amazing tenacity and energy. Nothing gets her down for long. She is an energetic woman who thinks outside of the box and gets things done regardless of what life throws at her. Nikki you ROCK!  Ron Gold Proprietor April 26, 2012, Nikki worked with Ron in the same group Nikki has an unequaled work ethic and a passion for what she does that infects those around her. She will take on a project only if she believes in it wholeheartedly which will contribute, if not ensure, its success.  John Dickinson Founder: InCredible People April 21, 2012, John worked with Nikki but at different companies 15 Nikki Tilley-Bower I have known Nikki for the past 3 years. She initially attended a Leadership Development Workshop that I ran. Since then she has advised and helped us from time to time. I have always been impressed with her drive and positive approach. I am not sure what project you are looking to do with Nikki, but if you are needing somebody with enthusiasm, drive, and integrity, then she will certainly deliver. John Dickinson  Lady Harford Publisher at S E Publications April 18, 2012, Lady was a client of Nikki’s Nikki is highly competent, she is energetic and turns any project around successfully. She is an amazing PR and marketing person and leader in her field, especially promoting Tourism, and in film and television. I can highly recommend her. Lady Harford. S E Publications (Pty) Ltd.  Shereen Anne Zukor Duncan Dovehouse Organics, Farm, Function Venue, Garden Training April 17, 2012, Shereen Anne worked with Nikki but at different companies Nikki has been an inspiration to Dovehouse! We met through the Midlands Meander where she proved herself and took the Meander to another level! She is enthusiastic, energetic and full of amazing ideas. I would certainly support and encourage any business with her!  Kate McCarthy Admin and Marketing at McCarthy & Associates Attorneys April 17, 2012, Kate worked with Nikki but at different companies Nikki was excellent at finding and providing marketing and training opportunities for the members of the Midlands Meander Association. She fully capitalised on the 2010 Soccer World Cup and helped to bring lots of foreign tourists to the area through her programs. 16 Nikki Tilley-Bower  Carmen Teal Owner at BizSmart April 16, 2012, Carmen worked with Nikki but at different companies Nikki is a passionate lady who takes her responsibilities to heart. When working with her you feel her tangible energy and drive. I recommend her services as she shows a real commitment to excellence. Richard Baehr Owner, Sign Co. April 16, 2012, Nikki was a client of Richard’s I found working with Nikki lots of fun as she took on her challenges in such creative ways and always got the job done, despite budget restraints and heavy deadlines. Since her time at the Midlands Meander, we have continued to work very closely together. I would recommend Nikki to anyone who requires business support, marketing and PR.  Dale Robertson Sales Consultant at Phoenix Fire Protection April 15, 2012, Dale worked with Nikki but at different companies This is my personal recommendation for Nikki Tilley. I dealt with Nikki on a personal level as well as assisting her efforts for the Midlands Meander Association. Her enthusiasm was a driving force in a very successful campaign for our community to get involved with promoting the 2010 World Cup Soccer. With her bubbly, open and sincere personality Nikki is a joy to work with making her well liked by all. Her dedication to any given task makes her reliable and promotes a feeling of trust in her ability to get the job done. Although full of fun, Nikki is a take-charge person who is able to present creative ideas, communicate the benefits and successfully develop marketing plans inspiring and motivating those around her. Nikki‘s versatility enable her to fit in and assist in any given situation, she is a team player and would make a great asset to any organization.  17 Nikki Tilley-Bower  LYNNE ERASMUS Owner at Bokashi 4 Africa April 14, 2012, LYNNE was a client of Nikki’s Nikki is an expert in her field and anybody needing any help marketing their business should contact her because she has achieved wonderful results for me. Lynne Erasmus, Owner Worms 4 Africa, Bokashi 4 Africa McGlashan ALL KINDS OF EVERYTHING April 14, 2012, Sue was a client of Nikki’s As one of the Members of the Midlands Meander, Woodridge found Nikki made a really positive difference to the exposure of the Midlands Meander. Not an easy task because of limited budget and because of the constraints of the management structure. I believe that Nikki worked extremely well with the members.  Louise van Niekerk Self Esteem/ACA coach & counsellor at I-nfinitePotential April 14, 2012, Louise worked with Nikki but at different companies Nikki is an energetic, result driven people person who is great at making connections, she is genuinely warm and caring and she derives great pleasure from improving your company's marketing exposure. I enjoyed working with Nikki and would not hesitate to use her services again.  Jean Temkin Partner April 14, 2012, Jean was a client of Nikki’s 18 Nikki Tilley-Bower In less than two years, Nikki Tilly turned the Midlands Meander from a laid-back sleepy hollow into a vibrant Association, promoting the Meander's arts and crafts and as a scenic tourist destination. As well as admiring her marketing and organisational skills, most Meander members loved her. We all voicefully groaned when she left us and we later saw our area slip back to its previous overlooked state. Sandra Murphy Owner, YELLOWWOOD CAFE April 14, 2012, Sandra worked with Nikki but at different companies Nikki is the most excited and exciting person to work with, full of energy, commitment and enthusiasm. The time I had the privilege to work with her, was filled with fun, laughter and lots of exhausting hours submitting proposals, meeting with ngo's, government departments and other tourist organisations. All our efforts bore fruit in one way or another. It felt like every meeting spurned a new idea or angle which just had to be tackled. Nikki is a creative team player who does not see obstacles, only challenges. With her background, knowledge and sheer energy she is an asset to any organisation. Ends/. 19
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