Nico Mariano

NICO MARIANO EMAIL MARKETING/CONTENT SPECIALIST Dear Hiring Manager, - Dagupan City - Pangasinan, Philippines 27 January, 2024 I am writing to express my interest in the Email Marketing and Content Specialist position at Epik. With a solid background in crafting impactful email campaigns and creating compelling content, I am excited about the opportunity to contribute to your team and drive meaningful results for your organization. In my previous role as an Email Marketing and Content Specialist at Websphere Marketing Corp, I have honed my skills in developing and executing strategic email marketing initiatives that effectively engage target audiences and drive key performance metrics. Leveraging my expertise in data analysis, I have consistently optimized campaign performance, resulting in notable increases in open rates, click-through rates, and conversion rates. What sets me apart is my ability to blend creativity with analytical rigor. By staying abreast of industry trends and consumer preferences, I have successfully designed and implemented innovative email campaigns that resonate with diverse audiences, driving brand awareness and fostering customer loyalty. Additionally, my proficiency in content creation ensures cohesive messaging across various channels, enhancing brand consistency and amplifying our marketing efforts. I am particularly drawn to Epik because of its reputation for innovation and commitment to delivering exceptional customer experiences. I am eager to bring my passion for email marketing and content creation to your dynamic team, contributing fresh ideas and strategic insights to help achieve your marketing objectives. I am excited about the opportunity to discuss how my skills and experience align with the needs of Epik. Thank you for considering my application. I look forward to the possibility of contributing to your team and helping Epik achieve its goals. NICO MARIANO Nico Mariano NICO MARIANO Email Marketing And Content Specialist --Dagupan Pangasinan, Philippines SUMMARY With a proven track record in crafting compelling email campaigns and engaging content, I bring a blend of strategic thinking and creative flair to the table. My expertise lies in leveraging data-driven insights to optimize email performance, driving increased open rates, click-throughs, and conversions. From conceptualization to execution, I excel in designing targeted email campaigns that resonate with diverse audiences. Additionally, my knack for crafting captivating content ensures consistent brand messaging across various channels, enhancing brand awareness and customer engagement. With a keen eye for detail and a passion for staying abreast of industry trends, I am committed to delivering results-driven strategies that drive business growth and foster meaningful connections with customers. Develop and implement strategic email marketing campaigns to drive customer acquisition, retention, and engagement. Create compelling, high-quality content for emails, newsletters, blog posts, and social media platforms to enhance brand visibility and customer loyalty. Analyze campaign performance metrics and customer behavior data to optimize email content, segmentation, timing, and frequency for maximum effectiveness. Collaborate cross-functionally with design, marketing, and sales teams to ensure cohesive brand messaging and alignment of content with overall marketing objectives. Conduct A/B testing and experimentation to refine email marketing strategies, including subject lines, visuals, and callsto-action, driving continuous improvement and conversion rate optimization. Stay current with industry trends, best practices, and emerging technologies in email marketing and content creation, implementing innovative approaches to stay ahead of the curve and meet evolving consumer preferences. EDUCATION Lyceum Northwestern University Bachelor of Science in Marketing Management 2001 - 2006 Lyceum Northwestern University Bachelor of Science in Graphic Design 2006 - 2009 SKILLS PROFESSIONAL EXPERIENCE Email Marketing And Content Specialist WebSphere Marketing Corp 2022 - 2023 Conducted audience segmentation and list management to ensure targeted and personalized communication. Produced high-quality written and visual content for emails, blog posts, social media platforms, and website pages, aligning with brand voice and messaging guidelines. racked key performance metrics such as open rates, click-through rates, conversion rates, and ROI using email marketing platforms and analytics tools. Digital Marketing and Search Engine Optimization Expert Pro Social Management Agency 2019 - 2022 Successfully implemented innovative strategies to improve search engine rankings and drive organic traffic to client websites. Implemented on-page and off-page optimization techniques, including meta tags, backlink building, and content optimization, to improve search engine rankings. Digital Marketing Copywriting Content Creation Lead Generation SEO Optimization Branding and Development Strong Analytical Thinking Web Design Email Marketing Media Buying and Content Marketing Specialist D Marketing Services Inc. 2017 - 2019 Played a vital role in developing and implementing effective media buying and content marketing strategies Researched and identified target audience demographics and media consumption habits to optimize media buying decisions and reach the right audience. Developed and executed content marketing campaigns across various channels, including social media, email marketing, and website content, to drive brand awareness and engagement.