Nicky Nikolaev

Nicky Nikølaev Bulgaria -linkedin.com/in/nickynikolaev Summary I am a Marketing Consultant and Fractional CMO with over 10 years of experience in helping businesses achieve their growth and success goals. I work with Dynamic Pricing AI, a leading technology company that streamlines retail pricing management using data-driven and out-of-the-box strategies. I develop and execute creative and effective marketing plans that increase revenue, margins, and customer satisfaction. I have a passion for innovation, disruption, and continuous learning, which drives me to explore new ideas, tools, and tactics that can enhance business performance and customer value. I have completed a Disruptive Strategy Certificate from Harvard Business School Online, and I am an active member of several professional communities, such as CMO Alliance, Pavilion, and RevGenius, where I network, learn, and share insights with other marketing leaders and experts. My mission is to empower businesses with resilient growth marketing that aligns with their vision and values. Experience Marketing Consultant / Fractional CMO Dynamic Pricing AI Apr 2023 - Present (7 months) Dynamic Pricing technology streamlines retail pricing management. It can play a central role in repricing the entire retail portfolio using predefined rules and out-of-the-box strategies. A data-driven approach considers competition, real-time demand, and inventory to adjust prices for optimal profit. Dynamic Pricing provides higher revenue, margins, and a faster sales cycle. Website https://dynamicpricing.ai/ Member CMO Alliance Oct 2022 - Present (1 year 1 month) CMO Alliance is a global community where Chief Marketing Officers innovators, advocates, and enthusiasts dedicated to disrupting the B2B space can network, learn, and grow. Associate Pavilion Aug 2022 - Present (1 year 3 months) Pavilion is a private, members-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide. Member RevGenius Nicky Nikølaev - page 1 Feb 2022 - Present (1 year 9 months) RevGenius is a community of revenue-generating sales, marketing, customer success, and RevOps professionals. A trusted space where curious revenue professionals are collaborating on the future of B2B GTM. Marketing Director Pateplay Jun 2022 - Mar 2023 (10 months) Pateplay is a software development company that provides content for the iGaming industry. http://www.pateplay.com/ Member Pavilion Jan 2022 - Aug 2022 (8 months) Pavilion is a private, members-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide. Digital Transformation Strategist InsightsLab Feb 2020 - Mar 2022 (2 years 2 months) Developing marketing strategies while executing tactical operations to drive ROI. Digital strategist with a passion for data, SEO, and inbound marketing tactics. Business and Marketing Strategist WyzerDigital Mar 2019 - Dec 2021 (2 years 10 months) Flexible access to an experienced marketing professional. You do not need to hire a full-time expensive CMO in the early stages of your business or when your business needs a solid roadmap for faster growth. Digital Marketing Expert GemSeek Jul 2017 - Feb 2019 (1 year 8 months) Designed built, and maintained the company's digital presence. Managed the digital marketing campaigns. Handled the website optimization and presence along with the strategies that had to drive website traffic. Inbound marketing campaigns, SEO, PPC, Adwords, and social media campaigns. Kept the company at the forefront of developments in digital marketing. Digital Marketing (SEM/SMO/SEO) Engineer DisclosureSave NHD acquired by CoreLogic Nov 2015 - Jun 2017 (1 year 8 months) Nicky Nikølaev - page 2 Managing the website, the SEO, Digital Marketing and Social Media marketing initiatives. Responsible for increasing customer engagement across all corporate websites and social media pages. Increasing website traffic through inbound marketing campaigns and initiatives. https://disclosuresave.corelogic.com/ Digital Acceleration Manager Wunderman Thompson Sofia Nov 2014 - Oct 2015 (1 year) Leading the digital marketing department and driving digital marketing development at the company. Social Media Optimization Manager Advanced Nutrients US LLC Sep 2013 - Nov 2014 (1 year 3 months) Handles the day-to-day management of the company's social media accounts Studies the different creative concepts in order to plan new ways to use social media for the company Handles the monthly digital marketing analysis reporting Remains abreast of new techniques in regards to all aspects of social media and develops ways to implement them for the company Digital Marketing, Social Media, Website and Content Management, Freelance Freelance Digital Marketing and Creative Services May 2012 - Aug 2013 (1 year 4 months) - Advertising campaigns and initiatives in the social media environment; - Social Media management; - Develops strategies to increase traffic to the websites of different projects; - Assists the marketing team and supports all marketing projects and initiatives; - Helps marketing managers and the creative team in the development and implementation of effective marketing and communication campaigns; - Participates in strategic marketing meetings and contributes to the overall planning of media campaigns and special events; Online Marketing Manager, Digital Marketing Strategist ICYGEN Feb 2011 - Apr 2012 (1 year 3 months) Analyzing the international markets and identifying the potential target audiences from those markets. Conducting various lead generation and demand generation campaigns. Managing the Web marketing campaigns. Finding new business opportunities. ICYGEN is an international web agency specializing in website development, custom software solutions and internet marketing campaigns. Nicky Nikølaev - page 3 Head of Web and Digital Marketing Department TravelStoreMaker.com Jun 2010 - Jun 2011 (1 year 1 month) The Head of Sales in the Web Design and Digital Marketing Department manages all sales activities to ensure delivery of the company's goals. He deals with clients that need Web design services, SEO services and Digital Marketing services such as Social Media Marketing, Social Media Optimization and Brand Management. He prepares quotes and proposals for them as well as communicates and negotiates all the terms and conditions for the clients' projects . He is the person responsible for new business development and has the task to find new business leads and increase the company's revenue. Digital Marketing Strategist TravelStoreMaker.com Jul 2009 - Jun 2010 (1 year) The Digital Marketing Strategist in this company deals with Blogging, Copywriting, Digital Marketing, Social Media Marketing, Traffic, and Lead Generation. Tasks and activities that aim at establishing a good overall online presence for the company. Education Harvard Business School Online Disruptive Strategy Oct 2021 - Jan 2022 Created by Clayton Christensen, who coined the theory of disruptive innovation, this course cultivates skillsets and techniques to develop executive-level strategy, organize for innovation, and discover customer jobs to be done. St. Cyril and St. Methodius University of Veliko Tarnovo Master's degree, Marketing 2009 - 2012 St. Cyril and St. Methodius University of Veliko Tarnovo Bachelor's degree, English Philology 2002 - 2006 Licenses & Certifications Inbound Marketing Certificate - HubSpot Academy Issued Sep 2018 - Expires Oct- Content Marketing - HubSpot Academy Issued Jan 2019 - Expires Feb 2021 Nicky Nikølaev - page 4 Change Management – Guiding Principles and Practices - Alison- Inbound Marketing - HubSpot Academy Issued Feb 2021 - Expires Mar-d9c9495c952fe1d101b45992 Product-Lead Growth - ProductLed Disruptive Strategy - Harvard Business School Online Revenue Architecture - Pavilion - Winning by Design- Marketing Process Automation - Workato Issued Feb 2023 - Expires Feb- Skills Business Analytics • Marketing Strategy • Digital Marketing • Lead Generation • Social Media Marketing • Online Marketing • SEO • Social Media • Blogging • SMO Honors & Awards #1 Development Manager by Creative Pool - Creativepool Aug 2016 "The Top 25". This initiative is a way for the best people to be rewarded for being a part of the network. Made it to the top 10 Social Media Manager list on Creative Pool - Creativepool Aug 2016 "The Top 25". This initiative is a way for the best people to be rewarded for being a part of the network. Made it to the Top 10 Digital Marketing Manager list on Creative Pool Creativepool Aug 2016 "The Top 25". This initiative is a way for the best people to be rewarded for being a part of the network. Nicky Nikølaev - page 5