K
Kent Design
Nicholas W. Kent – design. direction. innovation through collaboration.
26 Waldron Court
Marblehead MA- •-www.nwkentmedia.com
As an experienced and passionate creative professional, I have dedicated my life to
visually and verbally articulating design solutions across web, mobile, print, video, e-mail,
social media, and environmental graphics. Over the course of my career I have played a
key leadership role in start-up environments. Through clear, clean design, branding and
storytelling I was an integral part of evolving the Aila brand to appeal to enterprise clients
and partners like Apple, Rent the Runway and Labcorp. I love being challenged and thrive in
dynamic and collaborative environments. When it comes to a life in Design, Samuel Beckett
said it best, “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.”
EXPERIENCE
Lead Creative Designer
Aila Technologies, Natick MA
April 2018 – Present
Aila was created to bring worlds together—physical and digital, present and future, companies
and consumers. Built for the modern enterprise, Aila’s vision-based scanning software and
customer-facing hardware add lightning-fast and ultra-intuitive scanning capabilities to iOS
systems—replacing bulky and expensive legacy scanning systems—and bringing future-proof
digital experiences to any physical environment.
• Branding and marketing design of leading-edge technology, products and services
• Creating customer-facing assembly manuals, best practice guides and packaging design
• Designing mobile assets and iconography, directing UI/UX
• Creating corporate communications (logos, print collateral, tradeshow graphics, digital assets)
• Design and Art Direction for presentation decks, infographics, blogs and social media outlets
• Art Direction and Design for the Aila brand and website
• Establishing branding and marketing guidelines across all channels
Graphic Design & Marketing Director
RoamingAround / OnVocal, Danvers MA
May 2014 – April 2018 (RoamingAround was acquired by OnVocal, INC in 2017)
RoamingAround developed a Consumer Engagement Platform that allowed organizations
to tap into the power of location-based marketing. By working closely with executive leadership
and software architects I positioned RoamingAround as an industry leader in location-based
consumer engagement and helped secure over $5 Million in VC funding.
• Created graphics and guidelines to establish our brand and productize our solutions
• Designed, wrote and built websites and establishing corporate communications
• Created branding and messaging for corporate communications and marketing
• Collaborated with executive leadership, sales representatives and product managers
• Authored and placed articles and content in major trade publications and PR outlets
• Created and directed cross channel marketing campaigns and presentation decks
• Established and maintained a social media presence
SKILLS
Adobe CC
InDesign
Illustrator
Photoshop
Flash
XD
Acrobat
After Effects
Sketch
InVision, Zeplin
WordPress
Drupal
Pardot, Marketo
SalesForce
JIRA, Bluebeam
HubSpot
CAD Tools (AI)
Quark
MS Office
Power Point, Prezi, Keynote
Mac Multimedia
Final Cut
HTML/CSS
E-publishing
Copy Writing
Content Marketing
Illustration
Photography
K
Kent Design
www.nwkentmedia.com
| ailatech.com
Design & Media Consultant
E DUC AT I ON
AuthorBytes, Cambridge MA
May 2010 – March 2014
AuthorBytes provides clients with a unique blend of industry expertise, custom
technology, and a network of proven specialists who help authors promote their books
and build their brand.
• Art Direction and Design for multimedia book trailers, book covers and interiors
Northeastern University,
Boston MA
BS in Media Arts and Design,
Graphic Design concentration,
Cum Laude
• Design and create marketing content and social media campaigns for world-renowned
authors, such as Alice Hoffman
• Social Media management and content creation
Design Director
Z Restaurant Group, Cambridge MA
September 2006 - November 2010
Graphic Design and branding for the Z Square Restaurant chain and Johnnies on the
Side. Designed advertising, packaging, website, menus and signage of 5 restaurants.
Actively participated in the opening of 5 locations.
COUR S E W O R K
Presenting Data and Information
with Edward Tufte
Fundamentals of Animation at
Massachusetts College of Art
Environmental Graphic Designer
INTERESTS
Roll • Barresi & Associates, Cambridge MA
Abstract Painting, Member of the
User Experience Professionals
Association (UXPA),
Rifrakt Artist Collective, Marblehead Art Association
(Formerly Jon Roll & Associates) September 2004 - September 2006
A Harvard Square design firm with a great deal of experience in environmental graphics,
signage and wayfinding, interpretive displays, corporate identity, and marketing
communications. Worked directly with the Principals and Associates on all aspects
of environmental graphic design projects; from creative design development to detail
drawings. Learned to work in a small, deadline driven environment and solve a broad
range of design challenges.
Graphic Designer
John Hancock Financial Services, Boston MA
March 2003 - September 2003
Assisted the Corporate Communications design staff on active design projects as well as
general departmental organizational duties.
Volunteer Curator for Jamaica
Plain First Thursday’s
Avid runner and boater on the
surf and turf of Marblehead
