Nicholas Braylan | Freelancer Resume

NB NICHOLAS BRAYLAN-| - | Asheville, Washington DC, North Carolina 28712 Summary Goal-oriented and diplomatic professional with full-stack marketing experience focusing on project management, leadership, and producing sales through building leads and capturing the consumer's hearts. Experience includes SEO, PPC, SMM, content marketing, as well as lead generation strategies. Skills Adobe Creative Suite - 10+ years Canva - 2 years Microsoft Oﬃce - 10+ years WordPress and Web Builders - 5 years CRM: Salesforce, Zendesk/Base, Hubspot, Zoho - 8 years OBS and Streaming Tools - 3 years Experience Griﬃn Web Design, Ashville | Asheville, NC Sales and Marketing Associate 03/2022 - Current Occupied several roles, including sales, marketing, and customer success Generated over $30,000 in billable deals as well as executed services for current and new clients, including: Created Targeted Audiences for PPC ads to optimize the company's ROI on their Ad Spend Created optimized copy for landing pages and PPC ads to increase conversion rates Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog eﬀorts using Ahrefs Retained marketing clients by producing well-designed and engaging video content Helped implement inbound marketing strategies such as chat boxes, social media promotions, and brand partnerships to produce warm leads for more eﬀortless closing Direct Marketing Built rapport with customers and gave accurate Webdesign and Marketing Plan guidance. Handled customer inquiries promptly and eﬃciently, serving as pointof-contact between teams and departments for consistency. Developed positive relationships with new and existing customers, leading to increased sales opportunities. Answered phone calls to main retail line to engage callers and encourage in-person visits by providing valuable product and service information. Engaged in retail and event marketing activities at public events and in-store to promote business development. IMDS Data | Hendersonville, North Carolina Lead Generation 12/2021 - 10/2022 Strategies from the MDS System by implementing proper follow-up systems Salesforce administration and development to properly organize the pipeline Researched and targeted prospective customers to support business development objectives. Input lead data into Salesforce and veriﬁed information accuracy. Conducted cold calls to initiate contact or follow-up with prospects and qualify leads based on IMDS Data's criteria. True Neutral GG | Buenos Aires, Argentina Founder and CEO 02/2020 - Current Created a brand awareness campaign via social media content marketing Created several diﬀerent content types for the company's social media account Developed a hashtag strategy to improve the company's content reach on social media Created content and a hashtag that went viral and received over 30,000 reproductions, over 140,000 impressions, 1,700 likes, 146 shares, and over 20,000 interactions Built the account to over 6,000 organic followers on IG and over 3,000 on Twitter without advertising Analyzed successful social media accounts within the niche to ensure the best engagement when creating content Created image posts, memes, and infographics for social media based on competitor research Designed social media content and memes using various design tools such as Adobe Suite and Canva Conducted “Trending” research to ensure social media posts get the best engagement possible Utilized social media channels and group pages to increase brand awareness Partnered with UNICEF Argentina and were the ﬁrst to introduce their campaigns via Twitch and in the esports sector Became the ﬁrst organization to achieve in-store digital assets in the Epic Games store and created professional videos to market and sell them, generating over 70,000 sales Partnered with Maﬂa, a local designer, to produce unique jerseys and merchandise to sell to the fan base Acted as art director and project manager for all design and marketing ventures during tenure at the organization RLL Esports and Entertainment | Buenos Aires, Argentina Marketing Director and Business Development 12/2019 - 07/2021 Trained and professionalized a small and unspecialized team to broadcast top-level quality streaming content without any resources Researched local and global competitors to create a budget “bangfor-buck” strategy to establish authority in the esports streaming sector Generated $30,000 seed funding to set up a budget two-story studio in the heart of Buenos Aires, Argentina Repurposed content to expand the company's social media and online presence professionally and eﬃciently Created top-notch digital production assets for high-quality viewing and sponsorship activations Closed deals with local telecommunication giants Telecentro to create name-sponsored tournaments Closed oﬃcial tournament deals with Chinese streaming platform giants Nimo TV Closed deal with the most prominent local gaming convention Argentina Game Show to organize and execute a LAN tournament Closed deal with international mega convention Gamergy to organize and execute a LAN tournament Created various other partnerships, including a full live MMA streaming event with undefeated Argentine champion Fernando “Pitbull” Martinez, USA college scholarship company Stay Plugged In, LAN tournaments sponsored by Baires Esports Center, PEEK Studios, and the Association of Electronic Sports and Video Games of Argentina, and international music artist Christopher Dickins Expanded personnel skill sets by mentoring marketing team both individually and in groups. Cultivated business partnerships to build lasting relationships with internal and external parties. Idea Design Studio DBA Idenyo | Charlotte, NC Marketing Director /Owner 11/2018 - Current Idenyo is an online digital solutions agency servicing various clients, mainly in the ﬁnancial sector. Many of the services executed include: Coordinated marketing events for showcasing product and service oﬀerings. Supervised creation of marketing materials and collateral. Creation of PPC lead-generation campaigns on multiple platforms Created optimized landing pages to increase conversions for PPC campaigns Created optimized copy for landing pages and PPC ads to increase conversion rates Designed a top-of-the-funnel video ad for marketing platforms Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog eﬀorts using Ahrefs Created blog article content based on extensive Ahrefs research and optimized it for SEO purposes Created an eﬀective blog promotion strategy via backlinking, social media, and online publishing platforms Designed a backlink strategy based on competitor analysis, website traﬃc, quality of traﬃc, and domain authority backlinks Increased website traﬃc via inbound marketing tactics, including blog and content creation Website creation and maintenance, including custom PSD to HTML, WordPress, web builders, Drupal, and online stores The Bubble, Inc | Buenos Aires, Argentina Chief Technology Oﬃcer 07/2014 - 05/2019 Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement. Developed targeted strategies and project plans to drive vision and enhance business value. Supervised transformation of company's IT infrastructure and established technical vision as senior IT leader. Leveraged marketing data to forecast marketing campaign success and sales trends. Helped customers design and layout spec ads. Presented engaging media packages and advertising options to prospects. Negotiated pricing following company procedures to close sales with new advertisers. Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures. Coordinated marketing events for showcasing product and service oﬀerings. DCDB Group | Washington DC, MD Business Development Representative 08/2012 - 07/2021 Eﬀectively built relationships with both established and potential customers. Determined business development opportunities and implemented eﬀective strategy for client acquisition. Set up potential client contacts, cultivated relationships and followed through on service needs. Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line proﬁt. Developed clientele by networking to ﬁnd new customers and generate lists of prospective clients. Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations. Created and improved business pipeline using cold and warm techniques. Identiﬁed underperforming product lines and refocused eﬀorts to successfully bring each in line with expected targets. Closed over 800,000 USD in deals with a portfolio surpassing even two of the three executives and managing partners Education and Training Seattle University | Seattle, Washington Bachelor's in Environmental Science 05/2011 Languages English - Native Proﬁciency Spanish - Native Proﬁciency Awards and Certiﬁcations RLCS X Regional Champions Gamers Without Borders 2021 - North America STEM Certiﬁed Educator STEM Accredited Organization Drop Funnels Certiﬁed