Nhinn Chit Kyi
Naing
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LinkedIn Profile https://www.linkedin.com/in/nhinnchit-kyi-naing-b-
Introduction
Greetings, I am Nhinn Chit Kyi Naing, a young and innovative individual with a multitude of
vibrant qualities. Singing and traveling are my passions that add a rhythmic melody to my life.
In 2020, I emerged triumphant in a business idea contest, showcasing my creative prowess.
Additionally, I undertook the exhilarating challenge of the Mekong Challenge, further fueling
my thirst for growth. My journey took an exciting turn when I was extended an enticing offer
from Mya Ayer Group, which I wholeheartedly embraced. This marked the inception of a new
chapter in my professional life and I’m now become a professional with 5 years working
experience. Guided by a leadership prowess, I have accumulated a wealth of experience that
enhances my ability to steer teams towards success.
Work Experience
Smthgood E-Commerce at Singapore
E-commerce Manager (Marketing and Business Operation)
Present from February 2024
Managed end-to-end business development and daily operations, including client
engagement and handling inquiries from both buyers and sellers.
Coordinated cross-functionally to resolve client issues efficiently and maintain seamless
workflows.
Conducted brand research and actively reached out to potential partners and sellers to
grow the platform.
Drafted professional emails, managed multiple projects, and supported daily operations
across internal teams.
Led marketing efforts such as KOL management, seller acquisition, content planning, and
brand awareness initiatives.
Prepared and organized client data for reporting, analysis, and operational planning.
Assisted in calculating and processing client payments accurately and on schedule.
Gained valuable international experience and insights into the Singaporean e-commerce
market, strengthening global business acumen.
Gofresh E-Commerce
Senior Category Manager
From April 2022 to December 2023
Managed key category accounts including Health & Beauty, Personal Care, Mother &
Baby, and Fashion, driving growth and performance.
Planned and executed full-funnel marketing campaigns, from content creation to media
buying to boost brand visibility and sales.
Led brand collaboration initiatives, including co-marketing campaigns with external
partners such as the Unilever Group, to increase engagement and reach.
Handled daily operational issues and worked cross-functionally to ensure seamless
execution of campaigns and business continuity.
Work Experience
Mercury.Shopping
Senior Category Associates
From February 2021 to April 2022
Managed key category accounts including Mother & Baby, Health & Beauty, Personal
Care, and Book, driving growth and performance.
Planned and executed full-funnel marketing campaigns, from content creation to media
buying, to boost brand visibility and sales.
Led brand collaboration initiatives, including co-marketing campaigns with external
partners such as the Nestle, to increase engagement and reach.
Handled daily operational issues and worked cross-functionally to ensure seamless
execution of campaigns and business continuity.
Mya Ayer Group (Same Company of Mercury.Shopping)
Senior Marketing Supervisor
March 2020 to February 2021
Managed five business social media pages using Meta Business Suite and other tools,
supporting brand presence and project development.
Oversaw the full development and execution of a wholesale project, driving sales growth
and expanding the seller network.
Created engaging content and implemented strategic digital marketing campaigns to
boost visibility and engagement.
Led sustainable growth initiatives, ensuring long-term project impact and success.
Awards
Winner of Social Innovation Idea Contest
2020 By SEDAM (Myanmar Impact Society
Forum 2020)
Candidates at Mekong Challenge 2020
Candidates at YSEALI Seeds for the Future
2021
Education Background
Bachelor of Business Administration
Institution: Yangon University of Economics
Executive Diploma in Business Management
Institution: Lincoln University
Leadership Course
Institution: Harvard University Via EDX online
LCCI Level II
Certified By Pearson
Relevant Skills
Multi –tasking
Project Management
Digital Marketing
Leadership and Mentoring
Communication Skill
Negotiation Skill
Language and Software
Burmese (Native)
English (Fluent)
Meta Business Suite
Google Analytics
Microsoft Office
(Word, Excel,Power
Point)
Canva
Klaviyo
Figma
Notion