NGUYEN KHANH MY
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With nearly two years of experience in Marketing and Advertising, I am passionate about
creativity and continuously strive to enhance my skills. I firmly believe in the impact of
creative marketing and aim to contribute to innovative solutions for businesses. My strength
lies in strategic planning, research, and the ability to deliver impactful results. Strong
leadership, observation, and management skills have helped me successfully lead multiple
projects, consistently meeting and exceeding expectations.
EXPERIENCE
Rite Agency - Strategic Planner - CEO Assistant 2023 - Present
12 months
Managed and developed outreach plans for 12 projects, serving as the key account
manager for 4 major projects. Successfully secured 5 new projects in the role of Account
Planner.
Applied strategic planning expertise to guide brands in executing social media campaigns,
IMC plans, and personal brand development.
Designed and optimized comprehensive marketing frameworks, ensuring alignment
between brand messaging and consumer engagement across various touchpoints.
Conducted comprehensive market research, industry analysis, and trend identification to
shape brand product strategies.
Uncovered key consumer behavior insights, helping brands address pain points and
connect with audiences.
Organized and led a VVIP event for 70 high-profile guests.
Clients: Catalan Ceramics; Coaching (Incoach, MindfulHr,..); Resort (Osaka Beach Resort,..);
GKM Management Institute, Cosmetics (Rataplan,..)...
PhamDtran Brand Creative - Marketing Executive 2023
8 months
Led brainstorming sessions for branding initiatives, market research, and competitor analysis.
Developed communication strategies for PR and CSR initiatives focused on environmental and
human-centered campaigns.
Managed relationships with key partners and maintained regular updates on project progress.
Clients: Edeensee Da Lat, Sunworld Fansipan, MBLand, Viettel Telecommunications, Viettel
Hightech, One Heritage - Grand Meliá, Ziva Asia.
Hummingbird Brand Consultant - Intern Account Planner 2022
3 months
Assisted in client management, received briefs, and collaborated on product development
tailored to client needs.
Created product marketing strategies based on market research and competitor analysis.
EDUCATION
2018 - 2022
Bachelor's Degree
International School
Vietnam National
University
GPA: 3.03/4
International Business Marketing
ACHIVEMENTS
Vietnam Young Lions 2023 - Digital Industrial Practitioner
De La Sól - SunLife Insurance
Future Lions Top 10
Make It Bright Viet Nam 2021 - Japan Tobacco
International - 6 months
Finalist National
L'Oréal Brainstorming 2021
Top 40 Participant
