Market Research
Introducing VibeStream
Product Vision and Goals
Target Audience
Who
Goal(s)
Name: Prince
1.
Age: 28 years
To seek out new prospects for
personal and professional
development as an
entrepreneur.
Barrier(s)
1.
There isn't enough time to attend
in-person networking events or
conferences.
2.
Finding a platform that caters
particularly to his interests and
demands is difficult.
Location: Suburbs
Occupation:Entrepreneu
r
Who
Goal(s)
Name: Maya
Age: 22
Location: City
Occupation: S.E
1.
to learn from experts and keep
up with the newest trends in
her field.
Barrier(s)
1.
Access to high-quality audio
content and resources is limited.
SWOT Analysis
Strength
Weakness
Opportunity
Threat
Features that are
unique, a
user-friendly
interface
New market entrant
with low resources.
Increasing demand
for audio content;
potential
collaborations with
other businesses.
Changes in market
trends, as well as
competition from
established brands.
And a flawless audio
streaming
experience.
Comparison with Competitors
1
Features
VibeStream
Twitter Space
Club House
Authentication
Third-party authentication
(Google/Apple)
Twitter account
Phone number
Profile Section
Users name, profile
image, title of what the
user does
Users name, profile
image, bio
Users name, profile
image, bio
Scheduled Audio Streams Available
Available
Available
Recorded Streams
Available for download
Not available
Not available
Communities
Yes
No
Yes
Notification for community Yes
No
Yes