Ngozi Njoku

Great Grounds Social Media Data Analysis Twitter, March 14th (Daylight Savings) Task Response 1 Compare the Tweets’ data. Tweet 1 had almost twice as many impressions as Tweet 2, but Tweet 2 received almost six times as many engagements. Because increasing engagement was the goal of the campaigns, Tweet 2 performed better overall. 2 Compare the Tweets’ content and details. Tweet 1 didn’t include any images or hashtags, while Tweet 2 included an image and two hashtags. Tweet 1 was at 8:03 a.m. on 3/13, while Tweet 2 was posted at 1:59 a.m. on 3/14. The text of Tweet 2 is funnier and more engaging than the text of Tweet 1. 3 Analyze the differences in the Tweets’ performance. Tweet 1 was posted at 8:03 in the morning, meaning that a lot more people saw it. Fewer people were in their feeds at 1:59 a.m. when Tweet 2 was posted, which is why that Tweet got fewer impressions. However, because Tweet 2 included a funny image and text and relevant hashtags, it performed better than Tweet 1, which did not include an image, hashtags, or engaging text. 4 Explain how your analysis will inform your strategy. The data indicates that our audience on Twitter responds well to content containing funny images and text, as well as relevant hashtags. Therefore, I will incorporate more humor into future Tweets. I will also make sure Tweets include relevant hashtags and images.