Newton Ojima Emmanuel Egbunu

I am a highly motivated and results-driven Social Media and Content Manager with a strong background in developing and implementing effective digital strategies that enhance brand visibility, engagement, and revenue growth. My professional journey reflects a deep commitment to excellence in content creation, community management, and strategic digital marketing.

Currently, I serve as the Social Media and Content Director at Obudula for Africa, where I have successfully increased the brand’s online presence by 35% and improved follower engagement by 20% within my first six months. These improvements directly contributed to a remarkable 60% increase in company sales. I oversee the management of multi-platform social media channels, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest, ensuring a consistent brand voice that aligns with broader marketing goals. My role involves monitoring market trends and competitor strategies, conducting thorough market research to understand audience behavior, and collaborating with creative teams to produce visually compelling content.

Previously, as the State Media Director for the Kogi State Government House in Nigeria, I played a crucial role in managing the Governor's online presence, shaping public perception, and ensuring real-time engagement with citizens. My responsibilities included crafting strategic social media content around the Governor's activities, analyzing platform performance, and maintaining an engaging digital dialogue with the community.

During my tenure at Ibro Hotel in South Africa as a Social Media and Content Designer, I developed and executed a comprehensive content strategy that resulted in a 25% increase in website traffic and a 15% rise in lead generation. My approach combined market research, SEO-optimized content development, and close collaboration with designers and videographers to deliver targeted, high-quality digital assets.

In my early role as a Social Media Coordinator for the Kogi State Government, I built a strong foundation in social media management, focusing on content creation, audience interaction, and brand representation.

Academically, I hold an MSc in Artificial Intelligence and a diploma in Digital Marketing and Communication Studies, along with additional expertise in Film and Television Production, Project Management, and Social Media Advertising. I also possess diplomas in Artificial Intelligence and Computer Engineering as well as Information Technology.

My core skills include social media strategy, content creation, digital marketing, competitor analysis, SEO optimization, brand development, and project management. I am proficient in graphic design tools such as Canva and Adobe Creative Suite, and I excel in analytics and reporting to measure campaign success. 

Fluent in English at a professional level, I bring a unique blend of creativity, analytical thinking, and leadership to every project I undertake.