Profile
Newton John Dantas
PPC SPECIALIST
SUMMARY:
With experience of over 3 years, I have a profound understanding of how Google ads operate along with the help of
Copywriting and Analytical skills essential to run any marketing campaign successfully. I believe in delivering the best
results to the client with proper knowledge and study, always willing to learn and explore new ways of meeting the needs of
the client. Ready to start immediately!
KEY SKILLS:
● Copywriting Skills
● Google Ads Optimization (understanding the purpose i.e. “KPI” of the campaign and delivering accordingly)
● Facebook Ads Optimization (creating proper interest groups and audiences for laser focus targeting)
● Creative Designing with tools
● Excellent Communication Skills (Written and Verbal)
● Willingness to learn and ask questions.
● Ability to listen and follow instructions when required.
● Analytical skills
● Google Scripts Basics
● SEO Understandings
TOOLS:
1. Canva
2. Google ads
3. Bing Ads
7. Excel, Google Sheets
8. Grammarly
Ads Manager 14. Facebook Insights
4. Google keyword planner
5. CallRail
6. Google Analytics
10. Google Ads Editor
11. GTM
12. Google Data Studio 13. Facebook
PROFESSIONAL:
● Uluad, Folsom, CA, USA - SEM Manager (March 2021 - July 2021)
Remotely managing Google Grants accounts for non-profits for budgets ranging from $5000 - $10000. Continuously
optimizing the accounts to meet the Google Grant Policy requirements.
● AffinityX, Pune - PPC Analyst (March 2020 - March 2021)
As a PPC analyst, I managed the pacing, optimizations, client queries, any recommendation if required to the client,
maintaining trackers, and tracking conversion through GTM, CallRail, or Google Analytics.
● WNS Global Services, Pune - Claims Assessor (February 2019 - January 2020)
Assessing the receipts for customers and reimbursing the amount on the basis of the verification conducted
through calls to dentists and opticians in the United Kingdom.
Apart from this, running Google Ads and Facebook Ads for clients mainly Gyms and Classes.
● Freelancing, Affiliate Marketing (September 2017 - January 2019)
Started running Google Ads, Bing Ads & Facebook Brand Awareness Ads for clients in my area for promotion.
Also, doing Social Media Optimization for different pages and running Bing Ads for affiliate offers.
TRAINING AND CERTIFICATION:
1) The Fundamentals of Digital Marketing awarded by Google
2) C C C - Course in Computer Concepts awarded by Central Government
3) Search Engine Marketing awarded by eMarketing Institute
4) Google Ads Search Certification awarded by Google
5) Digital Marketing Training Certificate awarded by Roy Digital
6) Master In Digital Marketing Certificate awarded by Top Mentor
7) Google Analytics Individual Qualification Certification awarded by Google
EDUCATION:
● Completed Bachelor Of Computer Science From Fergusson College, Pune University in
The Year 2017.
● Studied HSC From St. Vincent’s Junior College, Maharashtra State Board In The Year 2011.
● Studied SSC From St. Vincent’s High School, Maharashtra State Board in the Year 2009.
PERSONAL DETAILS:
1) Mob:-) E-mail:-3) Address: 20/21, Manak Market, C Wing, Balaji
Nagar, Pune-) DOB: 1/9/1993
5) Marital status: Single
6) Nationality: Indian
7) Languages Known: English, Hindi, Marathi, Konkani, German
8) Hobbies: Reading, Playing Guitar, Exploring New Technologies Within My Domain