NENAD BIBIĆ
WORK EXPERIENCE
09/13 - present Marketing & Business Development Manager,
DSTV Multimedia doo, Belgrade, Serbia
Main responsibilities:
• Responsible for the overall management of all strategic and operational Marketing and Business Development
activities concering TV Russia Live (www.tvrussialive.net), TV Italia Live (www.tvitalialive.com) and other IPTV projects
for Portugal, France, Greece, Kazakhstan and Israel
• Provide market feedback to the Company leadership regarding competitive offerings and generate product
development ideas
• Management of the sales and marketing functions of the business
• Planning and coordinating the implementation of business plans and penetration of new markets
• Creating marketing awareness for TV Russia Live & TV Italia Live product
• Designing and implementing integrated marketing campaigns to support strategic business priorities
• Developing marketing and promotional materials in cooperation with ATL, BTL and digital marketing agencies
• Constant analysis of current results, optimizing campaigns & promotions accordingly
• Focus on the ROI of all marketing activities creative ability to constantly improve performances
• Involving more team members in project delivery and contribute to their development
05/10 - 09/13 Marketing Communications Manager,
Center for Modern Governance, Belgrade, Serbia
Main responsibilities:
• Building and maintaining media coverage, developing contacts, preparing PR articles, presentations and
press releases in cooperation with Managing Director
• Planning and organizing events
• Creating, updating and executing marketing and communication strategy
• Managing marketing and media relations; brand and content management
• Implementing marketing activities in line with the EU Access Funds manuals
• Managing process of creation and preparing project branding, brochures, displays, materials to support
presentations, website functions and content management
• Cooperation with suppliers and partners, ensuring products and services are delivered within approved
budget, quality and deadlines
• Lead agencies and team members to execute all communication activities (marketing materials, client
communications, marketing campaigns, press releases, etc.)
• Provide monthly reporting on KPI’s of marketing and communication activities
03/07 – 05/10 Marketing Communications Expert,
Vip mobile doo, Belgrade, Serbia
Main responsibilities:
• Creating, developing and implementing marketing, sponsoring & event strategy
• Researching, planning and developing of projects
• Creating and monitoring budget, ROI and reporting about overall activities to Head of MarCom
department and Management Board
• Managing and monitoring external and internal marketing communication projects and events in-line with
other communication activities and promotions
• Leading, organizing and co-ordinating projects and programs:
× Vip Tour Aleksandra Kovac,
× Belgrade Dance Festival (www.belgradedancefestival.com),
× Volleyball Federation of Serbia sponsoring (www.ossrb.org),
× Vip Beach Masters – Serbian Beach-volleyball Championship (www.beachmasters.rs),
× 2009 and 2010 CEV Challenger Beach Volleyball Tournament,
× Slavna Martinovic fashion collection (www.slavna.net),
× Serbian Business Forum - Kopaonik
• Organizing and co-coordinating projects and events in co-operation with Local Authorities, public utility
companies, and media representatives
• Negotiating terms, legal aspects and permits related to the projects and events
• Knowledge and understanding of social media platforms
• Recruiting, training and supervising qualified personnel, both paid and volunteer
• Co-operation in implementing marketing communications projects with Media, Campaign and Trade
marketing, as well as, with Corporate Communications, Internal Communications, P&S, Sales and
Business sales department, Finance, Accounting, Legal, Purchasing and IT department
• Co-operation with ATL, BTL, media and PR agencies and other external partners and consultants
Starting March 2007 until June 2007, I was working in the ”Start-up Team” of Novi operater (later Vip mobile/part of
Telekom Austria Group), where I was in charge of Brand strategy execution in the Launch campaign, event management
and sponsoring plan creation, as well as, the lunch of new products and services, managing co-operation with advertising
and media agencies.
08/98 – 03/07 Marketing Manager/Sponsoring & Event Management,
Banca Intesa AD Beograd, Belgrade, Serbia
Main responsibilities:
Managing external communication through sponsorships, donations and VIP events.
Daily reporting and co-operation with the Director General of the Bank
Co-operation with the Head of Marketing & PR Office and Marketing team of the Bank
Monitoring budget and reporting about overall activities to the Headquarters of Banca Intesa SpA in Milan, Italy
Organazing and coordinating VIP events for the Bank (eg. Business After Hours for AmCham, Banca
Intesa Golf Tournament 2006, 6th Euromoney Banking & Finance SEE Conference in Dubrovnik, Croatia)
• Major focus of my everyday responsibilities included following types of projects:
activities concerning environmental protection, sports, CSR activities, cultural activities, support to the
educational institutions, etc.
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As of May 2005, I have worked on 3 projects, with a team from Banca Intesa SpA, Torino – Italy focusing on re-designing
and marketing support of the current retail (e.g. C/A Bundle project) and electronic banking products and implementing
new ones (e.g. Loan Project). Additionally, I had been involved in the Project of re-branding and new image implementation.
EDUCATION
06/1998
Faculty of International Management, Belgrade, Serbia
Master Degree in International Management with specialization in Marketing
09/97 – 4/98 Manhattan Institute of Management, New York City, NY, USA
Certificate in International Management
10/94 – 06/97 Institute Franco-Americain de Management, Belgrade, Serbia
TRAININGS
Project management, Prima consultants, November 2008
Future Sponsorship, European Sponsoring Association, November 2008
Sponsoring Sports, EG Master-classes, April 2009
Social media, European Association of Communication Directors, September 2009
Project Execution and Control, Prima consultants, October 2009
Corporate Communications Experience, P. team, March/April 2011
Startup Weekend Belgrade, The Kauffman Foundation, March 2013
AWARDS
Marketing Event of the Year by the Economic Propagandists Association of Serbia (UEPS) for
“Vip Beach Masters” (2009)
The Best Integrated Campaign by the PR Society of Serbia for sponsoring project “Vip Beach
Masters” (2010)