Nelton Abing

I am a social media marketer and digital communications professional with a strong background in content creation, public information management, and strategic brand building. Over the years, I’ve honed my expertise in developing impactful campaigns, engaging diverse audiences, and delivering measurable results that strengthen brand presence across digital platforms.

My professional journey began in customer service and sales, where I worked with international clients at Hertz, Dollar, and Thrifty Rent A Car. This experience equipped me with strong communication, relationship management, and conversion skills while giving me an understanding of customer needs in different markets. It also sparked my interest in digital engagement and how online platforms influence decision-making and customer loyalty.

From there, I transitioned into the public sector as a Writer and Social Media Manager at the Provincial Information Office of Davao Oriental. In this role, I managed official government social channels, crafted compelling content, and led digital campaigns that promoted key programs and services to the community. I also supported a government-affiliated online radio program, where I developed scripts and managed digital broadcasts—further expanding my skills in audience engagement and storytelling.

Beyond content strategy, I also gained experience as a Trainer, designing and leading performance-focused learning programs. This role strengthened my leadership, adaptability, and ability to coach others for success. These combined experiences have shaped me into a professional who is both creative and results-driven, comfortable navigating the fast pace of digital marketing while keeping customer needs at the center of every campaign.

Today, I bring proficiency in tools such as Zoom, Slack, VICIdial, Gmail, and multiple social media platforms, alongside a passion for data-driven marketing and innovative communication strategies. Whether it’s crafting content that resonates, building campaigns that convert, or supporting teams through training and collaboration, I am committed to helping brands grow their influence and connect meaningfully with their audiences.

At the heart of my work is a simple goal: to create digital experiences that leave a lasting impact while driving measurable results.