Nelson J. Romero

NELSON ROMERO URDANETA Senior Brand & Marketing Executive Brand Strategy | Revenue Growth | Strategic Leadership ✆ - / 📨- 📡 Linkedin / Madrid PROFESSIONAL PROFILE Senior executive with 20+ years of experience in brand strategy and marketing leadership, specialized in transforming traditional businesses into dynamic, revenue-generating operations. Proven track record in managing multi-million dollar budgets, leading cross-cultural teams, and driving sustainable growth through innovative marketing strategies. Expert in stakeholder management and strategic brand development across B2B and B2C environments. CORE COMPETENCIES • Brand Strategy: Multi-channel campaign development, brand activation management, strategic marketing initiatives, revenue optimization • Marketing Leadership: Budget management ($10M+), cross-functional team leadership, stakeholder alignment • Business Transformation: Digital innovation, process optimization, change management • Performance Analytics: Data-driven decision making, ROI measurement, KPI development • Strategic Planning: Market development, revenue growth strategy, customer engagement KEY ACHIEVEMENTS • Led marketing strategy for Nike Venezuela, managing annual budgets exceeding $10M and executing large-scale brand activations • Orchestrated regional marketing campaigns for Bacardi's brand portfolio across South America, including experiential marketing events • Transformed traditional media company into digital-first organization, generating $2.62M in new revenue streams with 95% retention PROFESSIONAL EXPERIENCE Operations Manager | Ibiza Heaven Apartments | Apr 2023 - Present. • Lead revenue optimization and digital transformation initiatives for premium hospitality establishment • Implement dynamic pricing strategies resulting in 15% revenue increase • Drive operational excellence through process digitalization, reducing costs by 10% • Manage cross-functional team of 12 staff, improving service and satisfaction KPIs Business Mentor & Strategic Consultant| April 2015 - Present Specialized consultant in digital transformation and growth strategies for B2B and B2C companies Design and implement multichannel strategies achieving: • 60% increase in cross-channel sales ◦ 90% client retention rate ◦ 30% above-target growth for retail platforms ◦ Develop new digital business models for traditional businesses • Guide companies through digital transformation towards omnichannel models • Marketing Director | C.A., Diario Panorama | May 2006 - Jan 2015 • Directed transformation of traditional commercial model into digital solutions-oriented structure • Managed annual marketing budgets exceeding $5M, consistently exceeding ROI targets • Launched successful "Business Roundtable" program, transforming sales team into industry specialists • Exceeded sales targets by 60% (2007) and 35% (2008) through digital segmentation strategy • Created and executed large-scale corporate events and brand activations • Led network optimization achieving $11.4M in savings through data analysis Marketing Director | C.A., Diario Panorama | May 2001 - Jan 2004 • Managed annual marketing budgets exceeding $10M for brand development initiatives • Led execution of large-scale brand activations and sports marketing events • Developed and implemented integrated marketing campaigns across multiple channels • Coordinated with regional teams for consistent brand strategy implementation Marketing Manager South America North | Bacardi |- • Led regional marketing strategy for premium brand portfolio including BACARDI Rum, Bombay Sapphire & Martini • Managed multi-million dollar budgets for brand activations and consumer events • Orchestrated large-scale promotional events and brand experiences across multiple markets • Developed and executed experiential marketing campaigns targeting premium consumers EDUCATION Master in Entrepreneurship & Innovation | Universidad de Salamanca | 2014 - 2016 Master in Marketing Management | Universidad Metropolitana | 1993 - 1994 Business Administration, Major in Management | Universidad José María Vargas | 1986 - 1990 CERTIFICATIONS Digital Transformation | European Institute of Leadership & Management | 2024 Agile Project Management Certification | LinkedIn | 2023 Inbound Certification | HubSpot Academy | 2022 LANGUAGES • • English: Professional Working Proficiency (C1) Spanish: Native Proficiency