NELSON CAMARA
Full-Stack Marketer | Growth Strategist |
Digital Innovation Leader
PROFILE
--www.linkedin.com/in/nelsoncamara/
SKILLS
Strategic Marketing Management
Digital Marketing & Automation
Brand Development & Positioning
B2B Marketing Strategy
(Technology, Software, SaaS)
Data-Driven Decision Making
Stakeholder Engagement &
Partnership Development
With 2 decades of experience in B2B and B2C marketing, I specialise in
growth, brand positioning, and digital innovation across technology, SaaS,
fintech, insurance, and franchising. As a full-stack marketer, I consult and
execute end-to-end strategies—from brand development and demand
generation to digital marketing, automation, and go-to-market execution. I’ve
helped startups, scale-ups, and enterprises optimize marketing for customer
acquisition, retention, and revenue growth, leveraging AI, automation, ABM,
CRM, and omnichannel campaigns. Whether you need a consultant, advisor, or
executive to build, scale, and refine your marketing engine, let’s connect.
EDUCATION
WITS Business School
Core Concepts in Digital Business
2019 - 2020
University of Stellenbosch
Digital Marketing Course
2013
University of South Africa (UNISA)
Advanced Franchising
2005
University of Pretoria
B.Com Honors, Marketing Management
2005
Team Leadership & Development
Customer Relationship
Management (CRM)
Project & Budget Management
Microsoft ISV & Enterprise
Partnerships
LANGUAGES
English (Fluent)
Portuguese (Basic)
Afrikaans (Basic)
University of Pretoria
B.Com, Marketing Management
CERTIFICATIONS
Business-to-Business Sales
Sales Pitch Master
Online Community Management
Diploma in Social Media Marketing
Email Marketing
Online Advertising
Mobile Marketing
User Experience
Web Analytics
2000 - 2004
STRENGTHS
Strategic Thinking and
Planning: Demonstrated ability
to develop and implement
strategic plans that align with
business goals and drive
growth.
Leadership and Collaboration:
Strong leadership skills as head
of the Go-to-Market and
Marketing divisions. Active
member of SilverBridge and
Alula Exco for the past 6 years.
Marketing Expertise: Extensive
experience in developing and
executing marketing strategies,
driving business growth, and
enhancing brand presence.
Effective Communication and
Stakeholder Management:
Excellent communication skills
with a proven track record in
managing stakeholder
relationships effectively.
Problem-Solving and
Innovation: Skilled in
identifying and addressing
business challenges with
innovative solutions.
HONOURS AND
AWARDS
Golden Key Society Award - Top
15% in Marketing Degree
Honorary Citizens Award Momentum the top 5% performers
in division
Ambassadors Award - Momentum
top 1% of all employees
MMIgnite Campaign Winner –
Internal Innovation Programme
REFERENCES
Available on request
WORK EXPERIENCE
Alula Technologies
Marketing Executive
2023 - PRESENT
Lead strategic marketing initiatives focusing on brand awareness and
business growth through innovative digital campaigns.
Collaborate with cross-functional teams to align marketing strategies
with business objectives, enhancing customer engagement and
optimising digital presence.
SilverBridge (Part of Alula Technologies)
Go-to-Market Executive, Sales and Marketing
Executive, Marketing Manager
2016 - 2023
Managed product launches, developed targeted messaging, and
identified customer segments to maximise market impact.
Integrated sales strategies with marketing initiatives, leading teams to
achieve significant milestones in customer engagement and sales
performance.
Momentum
Digital Marketing Manager
2013 - 2016
Developed and executed digital marketing strategies, managing
stakeholder relationships and spearheading cutting-edge innovations
to enhance campaign performance.
Designed and maintained social media presence, optimized
campaign spending, and enhanced user engagement and conversion
rates through strategic collaborations.
SA Franchise Warehouse
Director, Marketing Manager
2009 - 2013
Oversaw marketing and sales strategies, managed a franchisefocused trade publication, and developed robust marketing plans.
Led traditional and online marketing initiatives, managed major
industry expos, and maintained key franchisor relationships.
Franchise Finance (SA Franchise Warehouse)
Marketing Manager
2008 - 2009
Led marketing initiatives focused on professional and financial
services, coordinating events and managing comprehensive
marketing strategies.
Launched a franchise-focused trade publication and website, signed
90 advertising clients within six months, and facilitated financing
processes.
Forge Business
Affiliate Marketing - Account Manager
2007 - 2008
Led marketing initiatives focused on professional and financial
services, coordinating events and managing comprehensive
marketing strategies.
Launched a franchise-focused trade publication and website, signed
90 advertising clients within six months, and facilitated financing
processes.
