Nele Ansen

NELE ANSEN CONTACT- -- SUMMARY Results-oriented digital marketing specialist with extensive experience in managing social media campaigns, implementing SEO strategies, and executing data-driven emarketing initiatives. Proven ability to enhance audience engagement and increase website visibility through strategic, targeted campaigns. Adept at analyzing performance metrics to optimize marketing efforts and drive brand growth Tallinn SKILLS Digital Marketing and Social Media Meta Ads setup and optimization. Facebook and Instagram management. SEO optimization. Email marketing campaign creation. SMS marketing campaign execution and segmentation. Building and maintaining brand image on social media. Analytics and Data Management Campaign performance analysis and reporting. Tracking ROI for advertising campaigns. SEO data analysis to improve search engine rankings. CRM and data platform usage. WORK EXPERIENCE Digital and Content Management Assistant Kotryna OÜ October 2022 – July 2024 Created and optimized Meta advertising campaigns to increase engagement. Managed Facebook and Instagram accounts, optimizing post scheduling and boosting ad performance to increase audience engagement. Analyzed social media performance statistics and reported on results to improve campaign effectiveness. Wrote SEO-friendly content and optimized existing texts to enhance search engine visibility. Prepared and distributed newsletters using platforms like Omnisend. HoReCa Sales Assistant Liviko AS September 2018 – October 2022 (on parental leave since February 2021) Project Management and Sales Customer needs analysis. Planning and executing marketing and advertising strategies. Customer communication and building long-term relationships. Supporting sales processes and managing related logistics. Organizing events and marketing campaigns. Strong verbal and written communication skills. Collaboration with international teams. LANGUAGES Estonian - Native English - Advanced C1 Managed HoReCa sector client orders to ensure timely and accurate delivery. Drafted and maintained contracts with attention to detail and deadlines. Supported the sales team with daily communication and logistical problemsolving. Actively engaged with company partners to strengthen relationships. Office Manager Philip Morris Eesti OÜ December 2017 – September 2018 Organized company meetings and events, coordinating logistics and schedules. Managed procurement orders and expense reports in the SAP system, optimizing processes. Ensured smooth internal communication and fostered collaboration across departments. NELE ANSEN SKILLS Content Creation and Design Creating and optimizing product descriptions for e-commerce. Creative writing (newsletters, social media content). Graphic design tools: Canva and Pixlr. Technical Skills Meta Ads Manager Google Analytics Omnisend SAP, Sylius, PIM, Kontentino Microsoft Office Suite (Excel, Word, PowerPoint) EDUCATION Tallinna Majanduskool Marketing Specialist (Level 5 Vocational Training- Focused on digital marketing management, market positioning, and B2B marketing. Developed skills in marketing communication, project management, and budget preparation. INTERESTING FACTS Completed the Sommelier Basic Course. Lived and worked in Australia for two years, gaining international experience and cultural awareness. TÖÖKOGEMUS Executive Assistant ABB AS June 2016 – December 2017 Analyzed client needs and provided tailored solutions. Supported marketing by creating sales campaigns and analyzing results. Collaborated with international teams in English. Organized events and handled SAP system tasks, including data analysis and reporting. Sales Consultant Telia Eesti AS August 2015 – May 2016 Actively communicated with clients to identify their needs and offered suitable solutions. Presented Telia products and conducted sales campaigns. Responded promptly to client inquiries and resolved issues efficiently.