Neil Alejo Villanueva

NEIL A. VILLANUEVA​ Bulacan, Philippines​ Portfolio Link: https://www.canva.com/design/DAG1qTNsImA/divLNNkfjR_2eVXWk-vgYw/view PROFESSIONAL SUMMARY A data-obsessed Direct Response Video Editor & Creative Strategist with a proven ability to produce high-volume, high-converting video ads for e-commerce brands. Expert in leveraging performance data (ROAS, CTR, CPA) and AI-powered workflows to rapidly iterate and engineer winning creatives for platforms like Facebook and TikTok. Combines a veteran salesman's mindset with a modern creator's speed to deliver content that is not just engaging, but is built to sell. CORE COMPETENCIES ●​ Direct Response Video Editing: Certified in Adobe Premiere Pro; expert in fast-paced editing, pattern interrupts, J-cuts & L-cuts, and creating high-impact hooks. ●​ Performance Analytics: Deep understanding of ROAS, CTR, & CPA; proficient in using data to A/B test and optimize creative performance. ●​ AI-Powered Workflow: Advanced Prompt Engineering skills to rapidly ideate concepts and generate visual assets, enabling high-volume output (15-30+ ads/week). ●​ High-Volume Production: Mastery of mobile-first editors (CapCut) and professional software to maintain a 1-2 hour editing time per video without sacrificing quality. PROFESSIONAL EXPERIENCE Freelance Digital Creative & Performance Marketer | Self-Employed | 2020 – Present ●​ Functions as an end-to-end creative strategist, managing the entire ad creation lifecycle from data analysis and concepting to editing and performance tracking. ●​ Engineered and executed data-driven content campaigns, achieving tangible e-commerce results such as generating ₱8,000+ GMV from a single product video. ●​ Managed personal ad spend on TikTok's promotion tools, analyzing key metrics (Impressions, Clicks, Conversions) to optimize campaigns and maximize ROAS. ●​ Successfully produced high-volume content, consistently creating multiple video variations for A/B testing different hooks, CTAs, and creative angles. Foundational Experience in Sales & Business Management | 1999 – 2020 ●​ Held multiple leadership and client-facing roles (including North Luzon Area Manager and EA), honing a deep, intuitive understanding of business objectives, client communication, and the psychology of what drives a purchase. CERTIFICATIONS & SPECIALIZED TRAINING ●​ SF Editing Course – Certified in advanced video editing, motion graphics, and color grading using Adobe Premiere Pro. ●​ Whop Clipping / Final Cut Pro Seminar – Specialized training for high-performance social media content. ●​ Google Ads AI-Powered Performance Ads (In Progress) EDUCATION Doctor of Veterinary Medicine | Central Luzon State University ●​ Provided a strong foundation in analytical, systematic, and data-driven thinking.