NEIL ACHARYA
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Experienced Senior SEM Campaign Manager with a demonstrated history of working in Digital
Marketing and services industry. Skilled in Digital Strategy, Search Engine Marketing (SEM), Search
Engine Optimization (SEO), Social Media Strategy, Negotiation, Team Building, and Market Research.
Strong professional with 7+ years of Total Experience. .
From June 2019 to till Date working for ASK.com [ Subsidiary Of IAC Publishing USA] - Remote Full Time
ASK.COM- Digital Marketing Manager(REMOTE- Full Time) WORK PROFILE
Currently designated as
Publishing)
Digital Marketing Manager(REMOTE) - ASK Media Group (ASK.com - IAC
Key Responsibilities:
Working on all well known platforms i.e Google Ads(Search/Display), Yahoo Gemini, Bing Ads, Facebook
Working for well known iconic brand websites in USA such as ASK.com, About.com, Reference.com,Shopping.net
Creating & Managing High Spend/Revenue Campaigns on the above mentioned plaftorms
Personally Working On Multiple Platforms with spend more than $20,000 per month
Applied various Optimization techniques & have successfully converted loss making accounts in to profits
Training team members on process work-flows For All Platforms.
From June 2017 to till Date in Media.net [ Subsidiary Of Directi Inc)
MEDIA.NET- Sr. CAMPAIGN MANAGER WORK PROFILE
Was designated as
Senior Campaign Manager - MEDIA.NET
Key Responsibilities:
Was working on all well known platforms i.e Google Ads(Search/Display), Yahoo Gemini, Bing Ads, Facebook
Was working for well know client partners such as Forbes, Cosmopolitan Magazine, BHG, MSN, Yahoo, WebMd
Was creating & Managing High Spend/Revenue Campaigns on the above mentioned plaftorms
Was personally Working On Multiple Platforms with spend more than $10000 per day
Applied various Optimization techniques & have successfully converted loss making accounts in to profits
Was Training team members on process work-flows For All Platforms
Was Promoted in a span of 2 years from Campaign Manager to Sr Campaign Manger to Operations Manager
Highest Profits & Revenue Earned in the entire team in the duration from June 2017 to June 2018
From April 2016 to June 2017 in Accenture [ Client Google INC (onsite)]
ACCENTURE - GOOGLE INC WORK PROFILE
Was designated as
Key Responsibilities:
Senior Quality Analyst – ACCENTURE(GOOGLE)
Was working for ILCS Process for Google Inc all regions worldwide(APAC, MCS, UKI)
Worked on Optimizing Ad-words PPC accounts
Managed all types of account sizes ranging from $100K to $10M
Managed accounts of almost all verticals from Automobiles to Education etc.
Training team members on Google Adwords & the process work-flows
Introduced many new automation & non automation tools & techniques for optimizing campaigns.
Managing & working with team of 15+ people.
Coordinating with client(Google Inc) & Accenture team at Gurgaon on daily basis.
From July 2015 to Dec 2015 Tata Consultancy Services., Pune Region As Business Process Lead
TATA CONSULTANCY WORK PROFILE
Was designated as
Business Process Lead.(Process BestBuy.com)
Key Responsibilities:
Was working on autocomplete search correction for Onsite search on BestBuy.com
Was working on Synonyms correction & updating for Onsite search on Bestbuy.com
Was working on product category updating on Bestbuy.com
Was working on comments & reviews updating on Bestbuy.com
Was working on Omniture Site catalyst to generate daily, weekly monthly reports on progress & performance
From Feb 2014 to till June 2015 in Markets & Markets Group., Pune Region
As Digital Marketing Team Lead
MICRO-MARKET-MONITOR(Part of Markets&Markets Group companies) WORK PROFILE
Was designated as
Digital Marketing Team lead.
Handling team of 10 members motivating them and improving their performance.
Key Responsibilities:
Was working on leads generation & SEO for market research reports.
Was working on multiple domains, generating leads 2k-3k leads on monthly basis.
Hands-on experience on Social Media, especially LinkedIn for leads generation.
Had managied PPC Campaigns with monthly budget of $1000/day, Improved ROI & Reduced CPC for all
Campaigns, implemented several technologies in Adwords such as scripting
Implemented Custom Dashboards/Segments for SEO, E-commerce, PPC, also implemented custom reports in
Google Analytics
Implemented retargeting campaigns using Ad exchanges such as AdRoll& Perfect Audience
DISCOUNTEDFLATS(Part of Markets&Markets Group companies) WORK PROFILE
Key Responsibilities:
Had Managed a team of 35 members, & was managing PPC Campaigns for 60+ Real Estate Projects forMetro
Cities, Mumbai, Bangalore, Pune, Ahmedabad, Gurgaon with a PPC budget of 7-8 Lacs Per month.
Managed Facebook Social media Campaigns, increased FB Likes from 990 to 5251 in 1 Month
Managed LinkedIn Campaigns for Lead generation, generating 60% of Our leads through LinkedIn.
Doubled the number of leads for each city in 3 Months by diversifying on various Paid & Free Portals & by creating
visual appealing landing pages for PPC Campaigns.
Ran Franchisee Campaigns to acquire more franchises for the company which lead to increase in total franchisees
of the company from 20 to 50+ Franchisees.
Increased no of leads sources & improved leads from previous levels of 800-900 leads per month to current level
of- leads per month which lead to exponential increase in revenue of the company.
INDUS HEALTH PLUS WORK PROFILE
Organization: INDUS HEALTH PLUS
Was designated as Sr Seo Analyst
Duration: Jun 2013-Jan 2014
Key Responsibilities:
As Sr. SEO my work profile included On-Page & Off-page optimization for www.indushealthplus.com,
www.indushealthplus.ae, articles.indushealthplus.com, &http://indushealthplusindia.blogspot.in/
Implemented Micro data Schema.
Improved UX on the website.
Reduced bounce rate from 75-80% to 40-45%.
Improved page load time by implementing various compression technologies like Gzip& minify HTML &javascript.
increased reach on social media platforms via infographics& info graphics based visually appealing microsites
(diabetes.indushealthplus.com &http://breastcancerprevention.in)
Shifted focus from exhaustive unnatrual link building to natural content based link building via social networks &
other platform.
As Business Analyst my profile includes trend forecasting, daily sales reporting, monthly Sales reporting,
daily team work status report to the HOD & CEO of the company.
BIZZSOFT WORK PROFILE
Organization: BIZZSOFT (Freelancing)
Jan 2013
Duration: Jun 2011-
Was working as Freelance Seo Analyst
Key Responsibilities:
Worked for various clients such as OrangeLine.com.au for work related to Keyword Research, Link Building,
Market Research, Competition Analysis, Social Media Optimization, Localized SEO.Managed Facebook Social
media Campaign.
Created & optimized various online advertising campaigns in Google AdWords& Microsoft AdCenter with ROI
Optimization (Quality Score Improvement, CPC optimization, Ad optimization & Ad group Optimization). Also
worked on Google Analytics, Conversion tracking, Location targeted.
CERTIFICATES
Google Certified Analytics Professional
Google Certified Adwords Professional (PFB both certificates)
EDUCATIONAL CREDENTIALS
MBA (HR) from Sikkim Manipal University
BCS from Nagpur University
SKILLS
MS Office & Internet Applications.
Well versed with Windows 98/ 2000/ XP/ Windows 7/Ubuntu/Debian Linux.
Good Communication Skills.
Date of Birth
Status
:
Linguistic Proficiency
Permanent Address :
Current Location
:
:
04th November, 1985.
Married
:Hindi, English, Gujarati
Undri, Pune
Mumbai
PERSONAL DOSSIER
