Neha Sinkar
LEAD CREATIVE DESIGNER
--www.linkedin.com/in/nehasinkar1993
www.nehasinkar.com
Results-driven Graphic Design Lead with 7+ years of progressive experience in crafting high-impact visual
communication for e-commerce, live entertainment, and digital platforms. Proven ability to translate business
goals into compelling design strategies, mentor creative teams, and elevate brand identity across diverse
media. Known for consistently delivering data-informed design solutions that drive user engagement,
retention, and growth.
WORK EXPERIENCE
Lead Graphic Designer
Glance and Roposo | Nov 2021-June 2025 | Mumbai
Led creative direction across visual campaigns, resulting in a 35% increase in audience engagement on
Roposo's live entertainment platform.
Managed a cross-functional team of 5+ designers, increasing project delivery rate by 40% through
streamlined workflows.
Developed over 100 assets (filters, stickers, UI elements) used by influencers, directly contributing to a 25%
boost in user-generated content.
Designed Play Store visuals that contributed to a 20% increase in app installs month over month.
Led visual branding for Roposo Shoptab, improving CTR on offer banners by 28% through A/B testing and
design iterations.
Sr. Graphic Designer
Shop101 | Feb 2021 – Oct 2021 | Mumbai
Promoted to Senior within 2 years based on performance, innovation, and initiative.
Directed design execution for digital campaigns, increasing Facebook ad engagement by 45%.
Mentored 2 junior designers, fostering skill growth and elevating team quality standards.
Graphic Designer
Shop101 | Dec 2018 – Jan 2021 | Mumbai
Created targeted banner sets and feed tiles across product categories, increasing homepage engagement
time by 18%.
Collaborated with product teams to design UI for Dash101 logistics, helping reduce user onboarding friction
by 12%.
Produced over 500 marketing assets including social creatives, in-app visuals, and performance ads.
Graphic Designer
Catalyst Design Retail & OBS LLP | Jul 2016 – Jan 2017 | Mumbai
Designed Amazon banner campaigns for Disney that exceeded click-through benchmarks by 25%.
Delivered large-format hoardings and retail POS assets, increasing footfall for Brand VSPL by 15%.
Created packaging and catalogues for Brand Safari, leading to a 10% increase in retail conversion.
EDUCATION
M. A. Graphic Design,
Nottingham Trent University, UK | Sep 2017 – Sep 2018
B. F. A. Applied Art
Sir J.J. Institute of Applied Art, Mumbai | Jun 2012 – Apr 2016
Diploma in Drawing and Painting
Model Art Institute, Mumbai | Jun 2011 – Apr 2012
SOFTWARES AND SKILLS
Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) | Figma | Midjourney
Design Strategy | Creative Direction | Branding & Identity | UI/UX Collaboration
Team Leadership | Performance-Driven Design
ACHIEVEMENTS
Shop101 Superstar Award – Best in Team (2021)
Best in Nature Drawing – Model Art Institute (2012)
PORTFOLIO
www.nehasinkar.com
