Neha Ganju

NEHA GANJU BHAN Contact No.: - E-Mail:-In pursuit of challenging and enriching assignment in Marketing Communications, Brand Management and Digital Marketing PROFILE SUMMARY         A dynamic professional with 12 years of experience in Marketing Communications, Brand Management, Media Planning and Buying and Digital Marketing Activities. Experienced in conceptualizing & implementing marketing and brand strategies to build corporate image, consumer preference & achieve organizational targets A proactive planner with expertise in strategic planning, market plan execution, corporate communication and brand management Demonstrable track record in developing and implementing Print, Radio, TV, Outdoor and digital / social media marketing strategies Proficient in handling marketing communications and Events on an Pan India Level, using influencers to increase market awareness of the firm among target markets Skilled in initiating and developing relationships with key decision makers Effective communicator & negotiator with strong analytical, problem solving and organizational abilities Well organized with a track record that demonstrates self-motivation, entrepreneurial ability, creativity, and initiative to achieve corporate goals. FUNCTIONAL SKILLS - Leadership & Decision Making - Market Budgeting v/s Spends - Events & Exhibitions - Brand communication/Positioning - Alliance & Vendor Management - Market Communication (ATL/BTL/Digital) - Marketing Strategy/Research - Digital Marketing SEM/SMM/SEO/Content Marketing - Media/ Ad Planning & Brand-PR WORK EXPERIENCE Akshar Bhan Designs, Delhi Digital Marketing and Communication March ‘17 till October ‘20 Role in Brief: Responsible for managing the overall Communication Strategy and Marketing Promotion Activities for the Brand. To ensure successful execution of Offline and Online Campaigns, Fashion Shows, Exhibitions, Partner marketing initiatives, influencer marketing activities and formulating strategies to enhance the Brand Image. Highlights of Duties Held: Marketing Communication and Brand Management: o Analysing the Current Brand Image and accordingly initiating the Communication Planning Strategy for Akshar Bhan Designs. o Conceptualization & Execution of Marketing Campaigns across Digital, Print and Outdoor Media. o Managing the Ad for design & development of Creatives & Marketing Collaterals o Media Planning & Management for execution of Digital Campaigns which include Search Engine Optimization, Search Engine Marketing, In-bound Marketing, Content Strategy and Planning for the Brand. o Managing vendors for production of collaterals and Garment Related branded items which include carrybags, stationary, glowsign board, hangers etc.. o Managing other Sales Support Activities like participation in Exhibitions, Roadshows, Direct Marketing Activities, Digital campaigns, Website Content Management, etc o o o o Select the events industry event to participate and plan the complete execution to create better brand awareness, increased visibility and business development. Regular Content Planning and Execution primarily for the Website, Social Media and Mobile Ads. Setting up the Web Boutique for the Brand’s Home Furnishing Range of products to ensure smooth and quick transactions via e-store. Supervising all Customer related queries and ensuing timely response reaching to them. Accomplishment: Unique Marketing and Strategy Ideas those were key to Sales Support. Imperia Structures Ltd, GM – Corporate Marketing and Communications, Delhi Dec ‘10 till Jan‘17 Role in Brief: Accountable for influencer marketing activities, analyst relations and brand positioning. Adroit in increasing the brand visibility of the organization by handling and Managing Offline and Online Campaigns, Events, Exhibitions, Partner marketing initiatives, influencer marketing activities and formulating strategies for social media marketing. Highlights of Duties Held: Marketing Communication and Brand Management: o Communication strategy and campaign development for Imperia’s residential, commercial & retail projects on pan India basis. o Conceptualization & execution of Marketing Campaigns across all media (Print, Radio, Online, Outdoor, EDM, Events/Exhibitions etc.) o Managing the Ad / Creative Agency for design & development of Creatives & Marketing Collaterals o Media Planning & Management for execution of ATL,BTL and Digital Campaigns o Managing vendors for production of collaterals & execution of BTL campaigns o Managing the PR Agency w.r.t. Press Releases, Press Conferences, Press Interactions & Coverage o Handling other Sales Support Activities like managing CRM centre, participation in Exhibitions, Roadshows, Direct Marketing activities, Digital campaigns, Website Content Management, SEO, SEM, Email Marketing, In-bound Marketing, Social Media Strategy and planning. o Redesign of the Website and Content Development. o Select the events industry event to participate and plan the complete execution to create better brand awareness, increased visibility and business development. o Handling Event Management firms for venue branding in events & exhibitions – exposure in handling Imperia Branding in International Media & Exhibitions in India & Middle East. o Preparation, Control & periodic Evaluation of project-wise Marketing Budgets o Ensuring the Imperia Website is updated with all the construction photographs of the ongoing projects, Media Info- Campaign currently live across medias – Newspapers, Magazines, Radio, Outdoor, Press Coverage, Digital, Exhibitions and Events. Planning & Strategy Management: o Product Mix Formulation based on findings of market research / surveys & feasibility reports o Demand Assessment & Competitor Analysis for various products in different markets o Formulation of Pricing Strategy based on product offering & competition o Planning Project Launches and ensuring timely cross-functional deliverables for successful launches o Tracking project-wise sales status to report adherence / deviation from Business Plan o Have been part of the Strategic Alliance team responsible for a barter deal with India’s leading Media Groups Times Group and HT Media for complete media platform (print, digital, radio) for Imperia’s branding needs in exchange of Imperia properties o Manage, supervise and coordinate with agencies to ensure effective and efficient delivery of campaigns and content o Re-vamped Imperia Website, right from finalizing the Design element, flow, content and ensuring it is SEO friendly. o In Office Branding – creating a whole theme in office reflecting Imperia’s Corporate Philosophy o o In Shop Branding of Imperia’s Channel Partner Network on Pan India basis Celebrity Management for Imperia’s Investment Launch Campaign Accomplishment: Acknowledged as a key resource and vital contributor India Today Group, Delhi/NCR Sr. Executive Marketing June ’09 to Feb’10 Highlights of Duties Held o Servicing and generating revenue from the Key Media Agencies which include GroupM, Carat Media, Dentsu Communications, Allied Media, Mudra Connect, Starcom MediaVest. o Pitching to key media agencies about the latest product offers, schemes and innovations. o Formulation of Pricing Strategy based on product offering & competition o Offering clients customised 360 degree marketing solutions covering Print, Radio, Digital, Outdoor and On ground Activation. o Meeting the Media Planners and Buyers on daily basis thereby to get an insight on the Upcoming Marketing Campaigns and creating a platform for the clients offering maximum media mileage and visibility. o Creating and planning strategies to crack clients. o Negotiating on Ad rates with clients and media agencies. o Coordinating with the agency for the ad placement, schedule and page positioning. Exchange4media.com, Delhi Sales & Marketing June ’08 to Feb’09 Highlights of Duties Held o o o o o o Handled recruitment campaigns on exchange4media’s Jobs & Career Section. Cracked clients through pull sales strategies. Pitching to key media agencies about the latest product offers, schemes and innovations. Digital Sales on the website which include banners, and various innovations like site capture, pop ups, bottom band, rollover banner etc. Pitching to various media and non media clients for the groups’ 2 print publications, Impact – India’s leading Advertising and Marketing weekly and Pitch - leading monthly advertising and Marketing Publication. promotional activities for clients through exclusive digital mailers reaching out the subscriber base of 70,000 professionals within the media fraternity. Designed campaign strategies for clients covering Print, Digital and Rich media. . Magic Software Pvt. Ltd, Delhi/NCR Sales & Marketing March ’07 to May ’08 Highlights of Duties Held o To Study the eLearning market in geographies which include USA, UK, parts of Scandinavia (Norway, Denmark) and Netherlands. o Do Prospecting via credible resources like industrial directories - zoom info, One Source, Google Directory, Yahoo Directory, Educational Associations, Exhibitions, Events and Conferences. o To Prospect each of these geographies and shortlist the compelling fits in all the segments, the organization caters to, which include - Educational Publishers, K-12 Product Companies, Virtual Schools and Universities and eLearning training companies. o Preparing and sending Info-packs which involve taking screenshots of the work samples clubbed with information on the kind of work done for our partners and customizing them on need basis as per the prospects core competency. o Generating Active Leads and creating in-roads for the Cold ones. SCHOLASTICS    Masters in Advertising and Marketing Management from Amity School of Communication, Amity University, Noida in 2007. Political Sc (Hons.) from Gargi College, Delhi University in 2005. Intermediate (Commerce with Maths) from CBSE Board from Fr. Agnel School ( New Delhi) in 2002 IT Skills: Well versed with MS Office, Adobe Photoshop PROJECTS EXECUTED AT AMITY SCHOOL OF COMMUNICATION, AMITY UNIVERSITY Indian Airlines Management Trainee Jul’06– Aug’06 Highlights of Duties Held o Study and analysis of different Airlines & Travel operators websites, their features, and suggesting improvements to Indian Airlines website to facilitate the passengers and improvisation of services to be offered to them. o Conducted a research and a formal discussion with travel agents and travel websites. o General study on potential of travel websites & online reservation of Airlines operating in India in comparison with other domestic carriers. o Research on new on-line facilities available in Airlines Industry and new technological trends in Aviation Industry. o Detailed analysis on cost incurred to Airlines in on-line booking as compared to the physical tickets and benefit to passengers o Passenger’s level of satisfaction in regard with the Airlines. Amity School of Communication, Noida o o o o o o o o AIR SAHARA – To study the attitude of the customers towards the service provided by Air Sahara and to measure the effectiveness of the services in respect of other Airlines. LOREAL – Detailed Strengths Weaknesses Opportunities and Threats Analysis FOOD Industry in 21st Century – Presentation on Indian food Industry Post Liberalization. DTS (digital Theatre System) – Presentation on its detailed functioning, use and scope in the current media Scenario. NOKIA – Detailed study of the mobile phone market in India with specific reference to the brand. KINGFISHER BEER – Creative Brief KINGFISHER AIRLINES – Detailed analysis of Kingfisher Airlines and various marketing strategies adopted to lure the customers. SONY ENTERTAINMENT TELEVISION- Overview of the channel and its space selling techniques. PERSONAL DOSSIER Date of Birth: Languages Known: 12th March 1985, Married; Female English, Hindi, Kashmiri, and French (Elementary) Personal Traits Extrovert, amiable, assertive, leader and a decision maker Declaration I hereby declare that the information given above is correct to the best of my knowledge. ( Neha Ganju Bhan)