Freelance Digital Marketing Expert | Remote/Kerala | 2022 – Present
- Performance Marketing: Execute high-ROI Google Ads and Meta campaigns using A/B testing and audience segmentation to maximize conversions.
- SEO & Growth: Conduct technical audits and keyword strategies that consistently improve organic rankings and domain authority.
- Web Development: Manage end-to-end e-commerce design and WordPress site architecture, focusing on mobile responsiveness and speed.
- Social Media: Curate tailored content strategies that significantly increase brand visibility and engagement.
Infosys | Process Specialist (Wealth Data Analytics) | 2015 – 2022
- BlackRock Project: Led a 10-member team managing global wealth management data. Utilized SQL to deliver precise investment portfolio reports and streamlined workflows to reduce turnaround time.
- BBH Project: Directed daily trade reconciliation and implemented automation that significantly reduced manual processing errors.
- Stakeholder Management: Managed international client escalations and coordinated directly with US-based stakeholders.
TCS / UBS / MariApps | Finance & HR Roles | 2007 – 2012
- Nielsen Project (TCS): Managed Accounts Payable and stabilized complex financial processes.
- UBS Project: Resolved high-value transaction breaks and performed complex ledger transfers.
- MariApps: Managed full-cycle recruitment and onboarding for technical and administrative roles.