Ndomb Rosyta Laurence Patricia

NDOMB ROSYTA LAURENCE PATRICIA Growth Marketing Manager | Customer Retention | Data Analysis - q linkedin.com SUMMARY  Cameroon SKILLS With over 3 years of experience in growth marketing, I specialize in customer retention, data analysis, and optimizing marketing strategies to drive business growth. My career highlights include leading a team to revamp the customer onboarding process, significantly improving retention rates, and implementing successful SEO and content marketing strategies that substantially increased organic search traffic and lead generation. Customer Retention Strategies Email Marketing SEO & Content Strategy Social Media Management EXPERIENCE Data Analysis & Segmentation Growth Marketing Manager Budget Management A/B Testing Vendor Negotiation World Wide International Business 2024 - Present • • • • • • Akwa,Cameroon Developed and executed a comprehensive retention strategy, resulting in a 25% increase in customer lifetime value through personalized marketing campaigns. Led the analysis and segmentation of customer data to identify high-value targets for retention and upsell campaigns, increasing average order value by 20%. Collaborated with product and sales teams to create and implement a referral program that boosted referral rates by 15%. Managed a budget of $500k for paid media campaigns, optimizing spend across channels to achieve a 30% improvement in ROI. Implemented A/B testing frameworks for all digital marketing campaigns, leading to a 10% improvement in conversion rates across the board. Negotiated with vendors to secure cost-effective marketing tools and services, saving the company over $100k annually. Digital Marketing Specialist StarTimes 2022 - 08/2024 • • • • • Akwa,Cameroon Executed inbound marketing strategies that increased web traffic by 40% and lead generation by 50%. Managed social media platforms, resulting in a 120% increase in engagement and a 100% increase in followers within one year. Coordinated with the sales team to develop sales enablement materials, leading to a 20% increase in sales conversions. Utilized Google Analytics and other data analysis tools to track campaign performance and adjust strategies accordingly. Designed and implemented a content marketing strategy that positioned the company as a thought leader in its industry. Sales Enablement CERTIFICATION Advanced SEO Strategies An in-depth course on search engine optimization techniques and strategies, provided domestika Email Marketing Mastery Comprehensive training on crafting high-conversion email marketing campaigns, offered by coursera PASSIONS * Digital Storytelling I have a passion for telling compelling stories through digital media, which drives engagement and builds brand loyalty.  Data-Driven Marketing Fascinated by the power of data in shaping marketing strategies and making informed decisions to drive growth. Community Manager LANGUAGES LP production French 2020 - 10/2022 • • • • Akwa,Cameroon Assisted in the development and execution of marketing campaigns that resulted in a 20% increase in market share. Supported the marketing team in organizing events and webinars, leading to a 30% increase in participant engagement. Contributed to the creation of marketing materials, including brochures and email campaigns, enhancing brand visibility. Conducted market research to gather insights on industry trends and customer preferences, informing future marketing strategies. Native English Advanced KEY ACHIEVEMENTS  Boosted Customer Retention Led a cross-functional team to revamp the customer onboarding process, increasing retention rates by 25% within the first year. EDUCATION training in digital marketing and communication. LocalHost Academy - Centre de Formation aux Métiers du Digital 2019 - 2020 Google Analytics Douala, Cameroon Bachelor's degree in mathematics and life and earth sciences  Increased Lead Generation Implemented a new SEO and content marketing strategy that increased organic search traffic by 50%, leading to a 35% rise in qualified leads. Institut jean paul 2 2018 - 2019 www.enhancv.com Douala, Cameroon Powered by