ANITA N. EFFIONG
Phone: +234 - | Email:-| Address: Zone 5, Wuse, Abuja, Nigeria
PROFESSIONAL SUMMARY
I am a highly motivated and result-oriented professional with a successful background in marketing and
investment advisory. I possess a strong foundation in communication and client relations and have a proven
ability to optimize marketing strategies, identify market trends, and deliver exceptional results. My skills and
expertise are aimed towards contributing effectively to an organization's growth and success.
AREA OF EXPERTISE
Marketing | Client Relationship Management | Communication | Negotiation | Attention to Detail and
Confidentiality | Ability to Prioritize and Plan Effectively | Administrative Support |
WORK EXPERIENCE
Business Development Manger
Earthpole Properties Limited
present
•
•
•
•
•
•
August 2024 –
Spearhead business growth strategies, identifying new market opportunities and fostering client
relationship
Develop and execute strategic plans for the sales of high value properties
Lead negotiation closing high ticket real estate deals.
Strengthen brand presence by designing and implementing innovation marketing strategies.
Build and manage key partnership
Drive team performance providing mentorship and training to enhance sales productivity
Real Estate Affiliate Marketer | Freelancer | Abuja
October
2023 – Present
• Strategically marketed properties for real estate companies through targeted digital marketing
campaigns.
• Cultivated and maintained client relationships, providing personalized assistance and guidance
throughout the property-buying process.
• Identi\ied and pursued new client acquisition opportunities through networking, referrals, and
targeted outreach efforts.
• Monitored market trends and competitor activity to optimize marketing strategies and stay ahead of
the competition.
• Provided regular reports and updates to clients on property performance and market insights.
Senior Investment Advisor | Camey & Rock Platform Ltd. | Abuja
August 2020 –
September 2023
• Guided clients in de\ining investment objectives, resulting in a 20% increase in successful investment
plans.
• Conducted in-depth property research, leading to the identi\ication of high-performing properties and
a 15% improvement in investment performance.
•
•
•
Provided expert property selection advice, contributing to a 25% increase in client satisfaction and
retention.
Monitored and assessed investment performance, achieving an average annual return oninvestment
of 12%, exceeding industry benchmarks.
Facilitated seamless property acquisition and management processes, reducing acquisition timeby
20% and enhancing client convenience.
Entrepreneur/ Small Business Owner | Anitarh Crafts | Abuja
April 2018 –
January 2021
• Pioneered and executed dynamic marketing strategies, driving a 30% increase in sales revenue
within the \irst year.
• Managed \inancial operations with excellence, resulting in a 15% reduction in operating costs and
improved pro\itability.
• Established a customer-centric approach, leading to a 95% customer satisfaction rate and positive
online reviews.
• Achieved timely product delivery, contributing to a 20% reduction in delivery time and ensuring
customer loyalty.
• Resolved customer complaints with a 100% resolution rate, maintaining positive customerrelations
and repeat business.
Executive Assistant | Akrivis Risk Consultant Ltd. | Abuja.
January 2016 –
March 2018
• Streamlined of\ice operations, enhancing ef\iciency by 25% through effective organization and
process optimization.
• Managed and updated \iles and records, improving data accessibility and retrieval by 30%.
• Orchestrated meetings and appointments, resulting in a 90% adherence to schedules anddeadlines.
• Supported research and project management efforts, leading to successful project completionwithin
10% of estimated timeframes.
• Crafted compelling correspondence and presentations, contributing to a 15% improvement in
document quality.
• Coordinated travel and accommodations, ensuring a smooth and seamless experience for guestsand
team members.
Public Relations (PR) Officer | Eskimo Lounge & Restaurant | Abuja
January 2013
– December 2015
• Revamped brand identity, leading to a 40% increase in brand recognition and engagement.
• Cultivated media relationships, resulting in a 50% rise in positive media coverage and mentions.
• Managed and updated social media platforms, generating a 25% growth in online engagementand
followers.
EDUCATION
•
•
BSc Mass Communication
National Open University of Nigeria
Diploma in Public Administration
University of Calabar, Nigeria
LANGUAGES
English | Native
March 2024
August 2013
REFEREES
Available upon request