Nazneen Kashikar

 Nazneen Kashikar Bldg. No. 3, Flat No. 25, Kshatriya Dyanti Niwas, Raja Ram Mohan Roy Road Charni Road (E), Mumbai, Maharashtra, India. Phone: - Mail:- Professional Summary: Over 11 years of experience in Digital Marketing including Strategy, Account Management, Analysis & Client Servicing Creation of Digital pitches for New Clients Creation and Execution of 360 degrees Digital strategies. Research & Competitive Analysis. Creative Suggestions for SEM/SEO friendlyLanding Pages & Websites Creation of Monthly, Quarterly & Annual Digital Plans Use Account Management Tools (Adgooroo, ZAP, Marine) to further boost account performance Use GoogleAnalytics for statistics. Implement YouTube Innovations& Optimize the same Conducted & mentored the team for various process. Interact with Google/ Yahoo/Facebook teams for latest Tools & Innovations Onsite SEO optimization and link building. Professional Experience: Profile: Digital Business Solution Provider (Since June 2017) Location: Mumbai Job Responsibilities: 1. Digital business solution consultant to companies 2. Create & execute 360 degree digital strategies Profile: Head Online Marketing (March 2016 – May 2017) Organization: IndiaCircus Retail Private Limited. Location: Mumbai Job Responsibilities: 3. Responsible for the Revenue Generated through online transactions 4. Plan and execute all web, SEO/SEM, marketing database, email, PR, social media and display advertising campaigns 5. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 6. Identify trends and insights, and optimize spend and performance based on the insights 7. Brainstorm new and creative growth strategies 8. Collaborate with the team for optimizing user experience through landing pages, ad communications, catalogue management etc. 9. Utilize analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 10. Instrument conversion points and optimize user funnels 11. Collaborate with agencies and other vendor partners 12. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Profile: Associate Director – Brand Strategy (July 2015 – March 2016) Organization: Liqvd Asia Private Limited. Location: Mumbai Job Responsibilities: 1. 360 digital Brand Strategy planning & implementation. 2. Liaising between the clients &internal teamsfor seamless project management 3. Planning Monthly, Quarterly, Annual Calendar for various client activities 4. Researching latest industry trends for new opportunities/platforms for effective & profitable digital marketing. 5. Report creation&Review presentation 6. Followups on payments Clients Managed:Kalpataru Group – Overall Brand Strategy, Website benchmarking, Search & media campaigns, Mobile app creation DSK Legal –Website Creation, Social Media Projects Vector Consulting –Website Creation, SEO Divine Solitaires – Website benchmarking, Media Campaigns Profile: AVP – Marketing (June 2014 – July 2015) Organization: Equitymaster Agora Research Private Limited. Location: Mumbai Job Responsibilities: 1. Plan and contribute towards Monthly/Quarterly/Annual Digital Plansfor marketing/promoting new & existing services. 2. Manage digital advertising campaigns. Track, monitor, review, analyze & optimize account performance. 3. Create & execute email advertising activities to target new & renew expired users 4. Strategize & execute activities on Equitymasterwebsite advertising properties (Exit Pop Ups, Post Its, Banners on site etc.) to increase reach of signups & boost overall ROI’s. 5. Test different advertising platforms other than Google & Facebook (Taboola, Outbrain, Twitter, Third Party Advertising etc.) to expand reach & ROI’s. 6. Create audience segments for accurate targeting 7. Track & report end-to-end performance of each source/list to gain understanding about maximum ROI impact from the same. 8. Interact with internal &international teams (Agora teams worldwide) to brainstorm, share learning’s, performance review, new developments in different markets etc. 9. Test and optimize landing pagesto improve user experience, improve search rankings & quality score. 10. Interact with Google/Yahoo representatives for information on latest tools & innovations. 11. Help plan, execute & promote the Equitymaster Annual Conferences and WBC Dinners 12. Part of the Deputy team which helps the core management team with different take on business strategies, office requirements, team building activities etc. Profile: Digital Marketing Manager – Search (July 2013 – May 2014) Organization: Dr. Batra's Positive Health Clinic Pvt. Ltd. Location: Mumbai Job Responsibilities: 1. Participate in planning for marketing/promoting new & existing products/services. 2. Interact with the management team to discuss annual plans, solve issues, present account review etc. 3. Regular market research to test new markets & analyze existing competition activities 4. Monthly/Quarterly/Annual SEM media plans based on requirement. 5. Develop SEM strategies; look after account management & optimization for Dubai & UK accounts. 6. Track, monitor, review & analyze account performance for India, UK & Dubai. 7. Liaise with the agency for India account. 8. Reports creation & management, competition tracking, performance analysis etc. 9. Use Google analytics for website & account analysis 10. Suggest landing page/website changes to improve user experience, improve search rankings & quality score. 11. Research latest industry trends and current events. 12. Interact with Google/Yahoo representatives for information on latest tools & innovations. Profile: Business Manager – Search (Jan 2012 – June 2013) Organization: GroupM Interactions. Location: Mumbai Job Responsibilities: 1 Participate in 360 degree advertising pitches for new & existing clients. 2 Interact with client for understanding the brief, solving issues, presenting account review & media plans 3 Develop SEM / Paid Social strategies, account management & optimization for multiple industry verticals and clients. 4 Monthly/Quarterly/Annual SEM media plans for various client based on requirement. 5 Review & analyze account performance 6 Reports creation & management competition tracking, performance analysis etc. 7 Use Google analytics for website & account analysis 8 Suggest landing page/website changes to improve user experience, improve search rankings & quality score. 9 Research latest industry trends and current events. 10 Mentor junior team member in strategy, account execution & client management 11 Interact with Google/Yahoo representatives for information on latest tools & innovations. Suggest the same to the clients & use in appropriate accounts. Profile: Manager – Search (July – Dec 2011) Organization: Media2Win India Pvt. Ltd. - Digital Agency. Location: Mumbai Job Responsibilities: 1. Create SEM/SEO pitches and media plans for new clients based on requirement, budget & industry 2. SEM strategy development, account management & optimization for multiple industry verticals and clients. 3. Create reports on a regular basis to track competition, performance etc. 4. Use Google analytics to accurately track visitor’s inflow, bounces, time on site etc. 5. Suggest landing page/website changes to improve user experience, improve search rankings & quality score. 6. Interact with client for understanding the brief, solving issues, presenting account review & media plans 7. Create & set up new accounts within agency MCC account 8. Review & analyze account performance 9. Create Monthly/Quarterly/Annual SEM & SEO media plans for various client based on requirement. 10. Monitor SEO account implementations & performance 11. Manage YouTube campaigns & optimize the same. 12. Competitor analysis for various clients 13. Regularly research latest industry trends and current events. 14. Interact with Google/Yahoo representatives for information on latest tools & innovations. Suggest the same to the clients & use in appropriate accounts. 15. Follow up on invoices & payments Profile: Client Manager (Oct 2010 – June 2011) Organization: Sokrati –Digital Marketing Software Company. Location: Pune Job Responsibilities: 1. SEM account management & strategy development for Multiple Industry verticals and Clients. 2. Use Sokrati’s tool to further boost account performance. 3. Analyze account performance & suggest appropriate changes on the backend of the tool. 4. Suggest Customized digital marketing solutions suitable for different clients & Industry verticals to the engineering team to be incorporated in the tool. 5. Suggest changes to further enhance the User Interface of the Tool. 6. Optimize campaigns on daily basis to improve ROI. 7. Create reports on a regular basis to track competition, performance etc. 8. Use Google analytics to accurately track visitor’s inflow, bounces, time on site etc. 9. Suggest landing page changes to improve user experience & hence ensure quality traffic onsite. 10. Regularly research latest industry trends and current events. Profile: Internet Marketing Specialist (Jan 2010 – Oct 2010) Organization: Quikr India Pvt. Ltd. – A leading local online classifieds site. Location: Mumbai Job Responsibilities: 1. SEM account management & strategy development. 2. Optimize campaigns on daily basis to improve ROI. 3. Use SMM & social media avenues to build brand awareness & wider reach of internet audience. 4. SEO management & optimization. 5. Link Building for higher SEO ranking. 6. Create reports on a regular basis to track competition, performance etc. & analyze the same to improve performance. 7. Use Google analytics to accurately track visitor’s inflow, bounces, time on site etc. 8. Suggest website changes to improve user experience & hence ensure quality traffic onsite. 9. Regularly research latest industry trends and current events. Profile: Sr. Search Associate - Agency (April 2009 – Jan 2010) Organization: Communicate 2 – Search Engine Marketing Agency that provides Online Marketing solutions & Web Measurement Solutions to Offshore & Indian clients. Location: Mumbai Job Responsibilities: 1. Independent account management. 2. Optimizing campaigns on a day to day basis in order to deliver better results and quality leads. 3. Implement ideas and search strategies to improve account performance. 4. Research latest industry trends and current events. Apply them to the existing accounts/clients to help them achieve their objectives. 5. Ensuring quality and on time delivery of work to clients, including daily reports, weekly reviews and monthly reviews. 6. Follow ups on financial outstanding on a regular basis and ensuring bill clearance. Profile: Search Associate - Agency (May 2008 – March 2009) Organization: Communicate 2 – Search Engine Marketing Agency that provides Online Marketing solutions & Web Measurement Solutions to Offshore & Indian clients. Location: Mumbai Job Responsibilities: 1 Mapping comprehensive campaigns for clients to achieve their business objectives through Internet mediums like Google & Yahoo. 2 Building list of keywords and ad copies by thoroughly researching the target audience. 3 Responsible for Optimizing campaigns on a day to day basis in order to deliver better results and quality leads. 4 Recommend ideas and search strategies to improve account performance. 5 Research regularly on the latest industry trends and current events. Apply them to the existing accounts/clients to help them achieve their objectives. 6 Ensuring quality and on time delivery of work to clients, including daily reports, weekly reviews and monthly reviews. 7 Follow ups on financial outstanding on a regular basis and ensuring bill clearance. Profile: Search Associate - Offshore (June 2006 – April 2008) Organization: Communicate 2 (Offshore) Location: Mumbai, Pune Job Responsibilities: 1. Responsible for buying process of an arbitrage project 2. Set up accounts & mapping campaigns based on product requirement. 3. Building list of keywords & ad texts suitable for UK & US based target audience. 4. Bidding on keywords to achieve top positions using client’s propriety tool. 5. Coaching new team members on arbitrage system & process. Educational Qualifications: P.G. Diploma in Advertising & PR (KC College) T.Y.B.Sc. (Botany) Mumbai University H.S.C. Maharashtra State Board S.S.C. Maharashtra State Board Achievements: 1st in class ( Media Planning Specialization - PG. Diploma ) Computer & Online Tools Proficiency: Proficient in Ms Office. Have used Sokrati’s Account Management Tool Marin Software (Account Management Software) certified Personal: Languages Known: English, Hindi, Marathi Date of Birth: 1st August 1984 Marital Status: Married.