Nazia Saeed

Nazia Saeed | - | Senior Content Editor & Published Author-| Dubai Summary I am a highly skilled and detail-oriented Senior Content Editor with 5 years of experience in creating, editing, proofreading and publishing content across various platforms. I have a proven track record of managing editorial processes, ensuring high-quality content, and maintaining brand voice and tone consistency. I collaborate effectively with writers, designers, and marketing teams to produce engaging, audience-focused content. My expertise lies in refining content for clarity and impact while meeting tight deadlines. Additionally, I have a strong understanding of SEO, content strategy, and the latest digital marketing trends. I am passionate about driving content initiatives, supporting business goals and fostering audience engagement. Skills  Advanced Writing Skills  Marketing Strategies Social  MS Office   Engagement Skills Project Management Education MPhil – HRM University of the Punjab, Lahore Professional Experience Senior Content Editor WUPP Media Publishing Full Time July 2023 to till now  Oversee and manage the content production process, ensuring that all deliverables align with brand guidelines, tone, and voice.  Lead a team of 100+ writers, editors, and content creators, providing guidance, feedback, and mentorship to enhance content quality and team performance.  Develop and implement content strategies that meet business objectives  Ensure all content is error-free, polished, and optimized for SEO, driving organic traffic and engagement.  Collaborate closely with marketing, design, and product teams to ensure cohesive content across all platforms.  Review and approve content for publication, ensuring consistency and adherence to brand standards.  Monitor content performance metrics and adjust strategies to optimize reach, engagement, and conversion.  Manage editorial calendars, prioritize tasks, and meet deadlines in a fast-paced environment.  Conduct regular content audits and maintain an up-to-date content library.  Train and onboard new team members, fostering a culture of collaboration, creativity, and continuous improvement. SEO Content Writer and Editor, (Contract) Dubai Better Homes March 2023 to June 2023  Research and write high-quality, engaging, and original content for blogs, articles, websites, social media, and other platforms in line with brand guidelines and target audience.  Edit and proofread content to ensure accuracy, clarity, and consistency in tone, grammar, and style.  Create compelling headlines, meta descriptions, and CTAs to drive engagement and click-through rates.  Ensure all content adheres to deadlines and editorial schedules, while maintaining a high standard of quality.  Revise and update content based on editor, client, or internal team feedback. SEO Content Writer and Editor, (Freelance) USA WPS       Sep 2022 to March 2023 Write high-quality, original content optimized for search engines, incorporating targeted keywords naturally within headings, meta tags, and body text. Help plan and maintain an editorial calendar to ensure the timely delivery of optimized content. Review and refine content submitted by writers, ensuring it meets quality standards, aligns with the brand's voice, and adheres to SEO best practices. Provide constructive feedback to writers to improve their content creation skills. Maintain a rigorous editing process to deliver polished, error-free content that is clear, accurate, and engaging. Ensure content is fact-checked, grammatically sound, and aligns with the business's messaging goals. Focus on improving the readability of content by ensuring proper flow, structure, and formatting. Adjust content to maximize engagement and reader retention. Uphold consistency across all content, ensuring a cohesive tone and style throughout, while adapting content to fit different platforms and audiences. SEO Content writer, (Freelance) UAE Urent.com Jul 2022 – May 2023  Write and publish high-quality blog posts on a regular basis, adhering to content guidelines and deadlines.  Develop blog topics that align with the brand’s voice, target audience, and marketing objectives. Edit and proofread content for grammar, punctuation, spelling, and clarity.  Ensure all content adheres to style guides and brand standards. Few Previous Published Projects: Writer & Editor www.pethaus.com www.designfit.com.au www.betterhomes.com www.crcproperty.com www.prime.bhomes.com www.openhubme.com www.bridgewaytrust.com www.boomf.com https://publichealthreview.substack.com/p/public-health-policy-reviews-9 https://www.forbespt.com/combinar-bitcoin-ethereum-e-solana-a-visao-da-qubetic-para-um-mundo-web3interoperavel/ Language English, Hindi, Urdu, Punjabi References References available upon request