Nazeen Koonda

Nazeen Koonda-Masood Cell: - | Email:-LinkedIn Profile: http://www.linkedin.com/in/nazeenkoonda/ Profile Making a difference is my aim, and communicating is what I love to do! I was heading the vibrant and fast growing Brands team at the Malaysian arm of one of the world’s largest independent communications marketing firms. Before that I was heading the PR, Marketing and Social Media team for one of the fastest-growing media houses in Malaysia. I have over twelve year’s industry experience in Public Relations, MarComm, Content Strategy & Development and both digital and offline marketing across a variety of media platforms. I have worked for and freelanced for national and international publications, websites and handled marketing, communication, content and publicity for various national and international brands, startups and associations in India & Malaysia. Innovative and effective solutions along with constant learning are my mantras and whacky workable ideas, quality and on-time delivery are my trademarks. Education 2002 - 2004 MBA (Marketing & IT) The Balaji Institute of Modern Management (BIMM), Pune, India 1999 - 2002 B.Com (vocational) - specialising in Foreign Trade and International Marketing St Francis Degree College for Women, Hyderabad, India Employment History 2016 – 2017 Edelman Malaysia Associate Director- Consumer (August 2016 – January 2017) Role Responsibilities o Maintain strong PR & Media Relations o Client Relationship Building o New Business Development o Relationship with Bloggers & Influencers & Social Media Strategies o Digital training programs & employee engagement initiatives 2014 – 2016 Freelancer PR Consultant - Launch of Superdry Store in Penang (November 2014) PR Consultant – Launch of M.A.D! Restaurant (November 2014 – January 2015) Campaign Manager (Digital/ Social Media/ On Ground Activations) – Dashing For Men#DASHINGgoesMANCITY (September – December 2014) Project Coordinator – Travel Photographer Asia | The Photo Contest 2015 (July 2014 – January 2015) Website Coordinator – WeAreMY.com (April 2015 – November 2015) Marketing Consultant – Asian Crowdfunder (January 2015 – September 2015) PR Consultant – Chef Sapna Anand (December 2014 – September 2015) Social Media Consultant - Maybank, Madrid Rush campaign (August 2015 – September 2015) Strategist & Editor – Gaya Lifestyle (May 2015 – May 2016) 1 PR & Social Media Consultant – Forest Colour Cosmetics (August 2015 – April 2016) PR Consultant – Quill City Mall, Shop & Dine Fiesta (October 2015 – March 2016) Social Media Consultant – Balls of Fire, the food truck (October 2015 – March 2016) PR, Digital Marketing & Social Media Consultant - White Horse Tavern (November 2015 – May 2016) PR & Marketing Consultant – M.A.D! Restaurant (April 2016 – November 2016) PR & Social Media Consultant – Yashoda Foundation, India (May 2015 – present) 2010 – 2014 Mongoose Publishing Sdn Bhd, Malaysia Group PR & Social Media Manager (January 2014 – April 2014) Group Marketing & PR Manager (November 2012- January 2014) Marketing & PR Manager (October 2011 – November 2012) PR Manager (February 2010 – October 2011) Role Responsibilities o Heading the Mongoose PR & Creative Marketing team. Dealing with Mongoose, Hot Can, Eton House and TNT Malaysia o Creating & implementing effective digital and offline PR strategies & campaigns o Maintaining strong and mutually beneficial relationship with media and influencers o Conceptualising & implementing digital and offline marketing initiatives o Continually updating print and digital marketing campaigns and managing & auditing Mongoose’s digital properties o Identifying, developing and leveraging on key media, clients and event partnerships o Conceptualising, designing key events, event sponsorships and event management o Conceptualising and implementing successful paid and organic social media campaigns to increase engagement and brand loyalty o Co-Heading the website UI audits and website management team o Identifying, bidding and implementing custom publishing contracts like Maybank Malaysian Open souvenir program, Master’s Football souvenir program and TalentCorp’s MyWorkLife portal Key Achievements o Achieved over RM35 million worth of earned PR for TNT, Hot Can & Mongoose o Responsible for conceptualizing and implementing print and digital campaigns to raise awareness of The Time Out KL Food Awards and The Best of Malaysia Awards. Voting up by 450% and 300% in 2013 as compared to 2010 o Initiated the Expatriate Lifestyle Charity Open, a charity golf event that has raised over RM387,000 for Malaysian Children’s Charity -) o Part of the team that successfully initiated and curated the he Esquire Malaysia’s Best Dressed Real Man, Esquire Malaysia’s Brilliant Malaysians event and the Esquire Malaysia’s Movember Movement that have raised over RM500,000 for charity. o Responsible for a semi rebrand of the Time Out KL Comedy Thursday and growing it by a 100% year on year. o Raised the free subscription of Expatriate Lifestyle in KL & Penang by 1,500% in 2013 as compared to 2010 o Raising over RM62,000 for the Breast Cancer Wellness Association via the “Malaysian Expatriate Charity Cricket Ashes” and over RM100,000 in earned PR for the same. 2 2006 – 2010 Freelance Consultant, Communication and Branding Malaysia: 2008 – 2010 Key clients: PDQ PR & Communcation, Tijanimas, DiGi India: 2006 – 2008 Key clients: CAP Foundation, Gati, Net Matrix, Dr. Reddy’s Foundation Key Achievements o Development of the climate curriculum for the DiGi Deep Green NOW program, which was to be implemented in over 1000 schools across Malaysia, by 2013. o Launched the Government of India’s first e-initiative www.aponline.gov.in. o Garnered over Rs.15++ million worth of earned PR for CAP Foundation’s Workforce Development Initiative. o Curriculum Development for a 3 months basic English learning module approved by GECIS. o Handled the launch event and PR for the launch of Heritage Hospitals; launched by the then CM of Andhra Pradesh Y.S.Rajasekhara Reddy. o Developed the Net Matrix internal newsletter distributed across their North America and APAC offices with an opening rate of 75%. 2005 - 2006 Gati Ltd, India Deputy Manager, Corporate Communication (September 2005 – January 2006) Assistant Manager, Corporate Communication (June 2005 – September 2005) Role Responsibilities o Head the internal communication team and editor of the internal monthly newsletter ‘Gati On The Move’ o Strengthening and maintaining strong media relations. Positioning Gati as the first souce for any sector related news or story o Conceptualising & designing marketing collateral and exhibition stall designs o Research & Content Development of speeches and presentations for the Managing Director, Department heads and the Chairperson Emeritus to be presented at various international logistics conferences. Key Achievements o Increased circulation of Gati On The Move from 200 to 2500 in 6 months. o Increased pagination of Gati On the Move from 4 pages/monthly to 12 pages/monthly in 6 months. o Worked with the team to create a stall at “Logistics World 2005” in Mumbai that won the award for the Best Stall design. 2004 – 2005 Dr Reddy’s Foundation for Human and Social Development, India Deputy Manager Communications & Coordinator Market Scans (June 2004 – June 2005) Executive Communication (January 2004 – June 2004) Role Responsibilities o Developing and strengthening local, regional, national and international media relations o Co-heading the team that developed the marketing & branding collaterals for road shows, exhibitions, conferences and the training centres along with effective teacher training props and material for the classrooms. o Co-heading the training & development to design new courses for students and training opportunities for facilitators o In charge of new market research and identifying employable skills lacking in the market and building industry contacts. 3 Key Achievements o Garnered over Rs.12 million worth of earned PR for Dr.Reddy’s Foundation’s Livelihood Advancement Business School (LABS) program o Spear headed the Clothes Bank, Book Bank and Tsunami relief operations o Personally trained over 200 young adults in spoken English and lifeskills as part of the employee volunteer program Professional Associations 2015 – present 2014 - - - - - 2002 Lean In Malaysia/ Lean In Gdansk Business Network International- Xenith Chapter International Women’s Association, Kuala Lumpur SICB: Soroptimist International Club, Bangsar ISTD: Indian Society for Training & Development, Hyderabad Chapter AIESEC, Hyderabad Certifications Certified Digital Marketing professional, Google certified analytics professional Personal Information Nationality: Indian Date of birth: 20 February 1981 Marital status: Married References and samples available on request 4