Unilever Road Incident Report 1.1 July 2005
EXECUTIVE SUMMARY ..................................................................................................2
1.1. Objectives ...............................................................................................................4
1.2. Method Used...........................................................................................................4
1.3. Report Format ........................................................................................................6
2. INCIDENT FACTS ......................................................................................................7
2.1 Background.........................................................................................................7
2.2 Incident Summary ..............................................................................................9
2.3 Sequence of Events & Other Information ....................................................... 10
2.4 Technical Analysis ............................................................................................ 12
2.5 Possible Contributing Factors .......................................................................... 13
2.6 Some Basic Facts about Vehicle & Driver Capabilities .................................... 13
2.7 Could the Accident be avoided?....................................................................... 14
3. ROOT CAUSE ANALYSIS .......................................................................................... 15
3.1 TYPE OF EVENT ................................................................................................. 15
3.2 IMMEDIATE / DIRECT CAUSES ........................................................................ 15
3.3 BASIC/ROOT CAUSES....................................................................................... 15
4. RECOMMENDATIONS ............................................................................................. 17
EXECUTIVE SUMMARY
The accident happened with car AGZ 845 on 14th July 2005 at about 9:30 hours at Maraka,
12.4 kilometers from Thokar Niaz Beg on Lahore-Multan highway. Mohammd Iqbal was on
steering and had picked Nadeem, Mansoor and Shoib from their residences and car was on
way to Walls Factory. The car speed was around 70 kilometer per hour in the 100 kilometer
per hour zone.
There were two pedestrians standing near the 2½ feet road carriage separating wall,
apparently engaged in conversation. The driver had spotted the pedestrians from some
distance. One of the pedestrians, a 12 years old boy named Suhail, sharply turned and ran to
cross the road when the car was about 3-5 meters away. The car collided with the boy. Driver
applied brakes. The boy was projected into air, fell back on the car bonnet, and rolled down
the car which was stopping but yet moving. The car passed over the boy and stopped a
distance from him.
Unilever managers took charge of the situation and transported the boy to a hospital. The boy
died either before or during transportation. He bled from the mouth and from a cut on the
head. The boy was pronounced dead by the doctor. The car occupants were unharmed. Car
front grill and bonnet were damaged.
Vehicle maintenance did not have a role in the incident as vehicle was found sound. Driver
fatigue did not seem to be a contributing factor though on the previous night his duty-off time
was 22:30 Hours. Driver was apparently in good health. Two drivers I met and other Unilever
officers I interviewed were clear on importance of road safety. Their attitude to safety was
very good.
Unilever has systems and processes in place for safety including policies, guidelines, training,
risk evaluation, standards but they are not tailored to adequately address road transport
safety.
Other basic/root causes include lack of specific knowledge and skills in defensive driving
practices that could have enable d the driver avoid this accident: The collision could be
avoided as follows:
1. The boy and companion were visible from a distance. Being engaged in conversation
put them in higher risk and first option was to horn and get their attention. In this case
the driver could have maintained the car speed.
2. In absence of a positive response, it was essential to continue reducing speed and
repeat warning with a target to approach them at a speed stoppable within three
seconds of travel.
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There is a need to start raising driving standards at Unilever: (1) Top Management &
leadership needs to formulate specific driving policies and provide support for raising driving
standards by addressing these four areas: management of drivers, vehicle standards,
management of journeys and, road transport health & safety, (2) management responsible
for supervising transport activities needs to be trained in implementing driving standards, (3)
ongoing defensive driving training and refresher training need to be bolstered by ensuring its
quality, extending its reach also to management and supervision so they can properly monitor
driving behavior even when not engaged themselves in driving. (4) a communication program
which is in synchronization with ongoing training can help raise standards quickly.
Specific recommendations for Walls Factory include defensive driving for all drivers, vehicle
supervisor and management, specially, Administration Manager and Safety Manager, daily tool
box meetings with the drivers, encouraging drivers to report Potential Incidents, Hazard Route
Mapping of the route, factory-wide safety communication on lessons learned, and monitoring
driver fatigue and not penalizing the driver for this accident
For prioritizing to implement driving standards, recommendations include:
Professional drivers and employees with high exposure (25,000 km/year)
Employees required to travel on highways and high risk routes
Employees required to travel on motor-cycles and small vehicles
Operations involving higher incident rates
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1. INTRODUCTION
1.1.
Objectives
Objectives of this accident investigation as agreed with Unilever are:
1. Independently investigate to find out the immediate and root-causes of the accident
2. Recommend actions to prevent recurrence
As agreed, the objective of investigations is not to find faults with people but rather to identify
improvement opportunities.
1.2.
Method Used
Information was gathered as follows:
1. Sabahat Arshad provided the initial details (15 July)
2. Shoib was interviewed
3. Driver (Iqbal) was interviewed (16 July)
4. Vehicle was inspected for damages
5. Vehicle braking efficiency was determined by following a standard procedure and
measuring the tyre marks on the road
6. Road conditions were observed, photographed and logged between Kalma Chowk and
the factory
7. Accident site was inspected – tyre marks were not found due to the rains which
followed after the accident
8. Eye witnesses of the accident were found who helped identify the locations – (where
the boy stood before crossing the road, where hit, where he lay on the road, where the
car was parked after stopping)
9. Measurements of the road and identified locations were taken and used to estimate the
vehicle speed and establish other facts about driver actions
10. Nadeem and Mansoor were interviewed
11. Owais was interviewed on telephone
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12. Root-Cause Analysis was done to reach the conclusions and recommendation’s
[Please see Appendix I: Who is Who] Click link below
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1.3.
Report Format
Chapter 2 establishes the critical facts of the accident to answer the question ‘what
happened?” It also explains what actions could have the potential of effectively preventing this
accident.
Chapter 3 answers the question ‘why it happened?” and then identifies the immediate and root
causes of the incident in a format used at Unilever.
Chapter 4 lists recommendations on what actions, systems and processes are required to put
sound driving standards in place at Unilever Pakistan.
There are several Appendices and are provided as imbedded files in this document. The icons
need to be clicked to open these files.
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2. INCIDENT FACTS
2.1 Background
Car Pool & Road Exposure
Walls factory has a pool of four cars primarily for transporting officers between their
residences and the workplace. The cars are also used for pick and drop at the airport
and to perform other chores within Lahore.
Four drivers and a supervisor operate the fleet. The supervisor daily checks the cars for
fitness using a check-sheet. The records are kept. Supervisor also acts as a spare driver
when one of the drivers is on leave. The pool is managed by Owais Akmal.
Approximate road exposure of the four cars is around 20,000 – 25,000 kilometers per
month.
Route & Roads
The daily journey routes involve two distinct sections: (1) Lahore city area, mostly
Defence, Cantonment, Gulberg, Johar Town and adjoining areas and, (2) section of
Lahore-Multan highway starting from Thokar Niaz Beg and culminating at the Walls
Factory.
[Please see Appendix II: Journey Route] Click link below
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Roads within Lahore city are well developed but not described here as normal city
driving is involved. The accident occurred in the second part of the journey route,
involving highway driving in an environment of elevated risks. This section of the route
is described below.
Lahore-Multan Road, commonly called Multan Road is actually part of National Highway
N-5 which runs southward to Karachi. The section of the road in question is a goodquality, two-carriage highway. From Thokar Niaz Beg to the Walls factory, the carriages
are separated by three types of constructions: (a) 5 feet separating wall, (2) 2½ feet
separating wall or, (c) islands. At places, there is a level difference between the
carriages and there is no separating structure. Walls are an important safety feature of
the highway often breached by the pedestrians. The separation at the site of the
accident is the 2½ feet wall. To facilitate pedestrians, there are openings in the wall.
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There are places to allow vehicles take U-turns and at such places the walls are tapered
to allow better view of the other side.
Both lanes are 12 feet wide. There is a 7 feet shoulder with the left lane and 2 ½ feet
separation distance between the separating wall and the demarcation line of the right
lanes.
[Please see Appendix III: Road Features] Click link below
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The road is asphalted with a well traveled smooth surface. However the road is not as
yet polished which occurs after long and heavy usage.
There are two speed zones. For light vehicles, the limits are 70 and 100 kilometers per
hour. The lower limit zones are meant for populated areas but one can find within 100
km/hr zones, areas which have presence of pedestrians. The site at which the accident
occurred is one example.
Good quality road signs are posted. At some places there are duplicate road signs of
two different designs. Speed limits and warning signs are regularly posted both in
English and Urdu.
Traffic
A mixture of vehicles plies on the road including cycles, motor-cycles, cars, vans, buses,
tractors and trucks.
There are lots of pedestrians using the road. Populated places have people on the road,
waiting, walking or crossing it. Mostly of working age but a good many number of
pedestrians are children. In addition to crossing places provided, they cross the road
from anywhere. Jumping the shorter wall is very frequent while one can also expect
people scaling the 5-feet wall to cross to the other side.
I did spot several tractors but did not see any farm animals during my two hours on
the road. Due to agricultural use of the surrounding area, there also would be animals
crossing the road.
This section of the highway is not monotonous. Visual and traffic variations occur
frequently necessitating continuous adjustments of speed, position and maneuvering.
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2.2 Incident Summary
Date & Time :
14 July 2005, 09:30 Hours (approximate)
Place:
12.4 kilometer from Thokar Niaz Beg on Lahore-Multan
Highway (N-5)
Vehicle:
AGZ-845, Toyota Corolla Model 2004
Vehicle Occupants:
Driver:
Mohammad Iqbal
Front Passenger:
Mansoor Lodhi
Back-seat (left):
Nadeem Akbar Khan
Back seat (right):
Shoib
Third Party (Pedestrian): Suhail
Light & Weather
Bright and dry
Accident Description
Following accident description is based on interviews, evidence of witnesses, on site data,
car brake performance data and technical analysis of the event presented in other sections
of the report.
“The car was traveling on the inside lane at estimated 70 kilometer per hour in the 100
kilometer per hour zone. There were two pedestrians standing near the 2½ feet road carriage
separating wall, apparently engaged in conversation.
One of the pedestrians a 12 years old boy sharply turned and ran to cross the road and reached
middle of the lane when the car was about 3-5 meters away.
The approaching car collided with the boy. Driver applied brakes. The boy was projected into
air, fell back on the car bonnet, and rolled down the car which was in the process of stopping
but yet moving. The car passed over the boy and stopped a distance of around 11 meters from
him. The car was still in the inside lane but had drifted towards the center. The driver moved
the car to the road shoulder.
Two of the three car passengers took charge of the situation and transported the boy to a
hospital. The boy died either before or during transportation. He bled from the mouth because
of internal injuries and from a cut on the head. Cut on the head was probably caused by fall on
the road. The boy was pronounced dead by the doctor. The car occupants were unharmed. Car
front grill and bonnet were damaged.”
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2.3 Sequence of Events & Other Information
ITEM
#
TIME
1
2
3
1
7:15
2
7:50
3
4
5
8:10
8:15
8:30
8:50
6
7
EVENT/SITUATION
Before the Incident (Previous Days)
Driver has the routine of going to sleep before mid-night
and waking up at round 6:00. He reaches the Guest
House where the car is parked at around 7:15.
On previous day (13th July) his duty ended at 22:30 at
Guest house after he dropped an officer at the airport.
He was home at 23:00 and went to sleep at 00:15.
I was well rested
Before the Incident (day of the incident)
Driver reached Guest House in Defence
SOURCE
Iqbal
Iqbal
Iqbal
Iqbal
(Driver)
Reached Nadeem’s residence (Askari Flats, Kalma Iqbal
Chowk)
Left Nadeem’s residence
Iqbal
Picked Mansoor Lodhi (Johar Town)
Iqbal
Picked Shoib
Iqbal
Picked Mansoor and Shoib
Nadeem,
Mansoor
Car fueling (Thokar Niaz Beg)
Iqbal
We were around ten minutes later than usual
Shoib
We were in time
Iqbal
Accident
Iqbal
Between
9:00 and
9:15
9:10
Accident
Nadeem,
Mansoor
The Incident
Speed was 80-85
Speed was 70-80
Iqbal
Nadeem,
Mansoor
Car was in the right lane for quite some time
Iqbal,
Nadeem,
Mansoor
Traffic was thin; vehicles in front and behind were far Iqbal,
away
Mansoor
Nadeem
I had seen the boy and a companion apparently Iqbal
engaged in conversation
The boy moved all of a sudden, when car was 10-15 Iqbal
feet away (8 feet – Shoib)
Immediately applied brakes
Iqbal
Car hit boy who went up in the air and fell back on the Iqbal
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bonnet; fell on the road when car slowed down
Car went over the boy
9:40
Iqbal,
Shoib,
Nadeem,
Mansoor
Car stopped in about middle of the road, I moved it to Iqbal
the shoulder and parked
Car was around 10-15 meter away from the boy
Shoib
Post Incident
Driver panicked and suggested fleeing the scene
Shoib
People had gathered around and moved the boy to the Shoib,
edge of the road. Nadeem and Shoib talked to people Mansoor,
and explained it was important to reach hospital. They Nadeem
carried the boy to the car, took one area elder along.
Called Motorway Police, described the event and asked
about the nearest medical help. They were directed to a
clinic in Choong and later asked to reach Ali Hospital in
Thokar Niaz Beg which was informed in advance. Doctor
present immediately took the boy inside, checked and
pronounced him dead.
Reached hospital
Iqbal
Shoib interacted with boy’s parents, community and Shoib
police. Parents decided not to register a case with the
police. Shoib attended the funeral and donated Rs
10,000 to help pay funeral expenses.
Critical Information
The speed zone was 100 km/hour.
Pedestrians were standing to cross the road but engaged perhaps in conversation.
Driver the car kept straight only with a slight shift to the left.
Questions (later answered in the report)
Was there a pressure on the driver to reach early?
Was the driver fatigued?
What was the speed before the driver spotted the boy moving in front?
Why didn’t the driver horn to warn the pedestrians though he had spotted them engaged
?
Why didn’t the driver have the opportunity to swerve car to avoid the collision?
Could the collision be avoided?
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2.4 Technical Analysis
Car Braking Performance
The car had good braking performance confirmed by two experiments done on a similar
road under a standard procedure. Assuming the speed mentioned by the driver and
passengers (70-80 km/hr), the stopping distance required is between 35-44 meters.
[Please see Appendix IV: Brake Performance] Click link below
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Car Speed
From the witnesses’ evidence at the accident site, the distance between the location of
collision and location of vehicle stopping is around 40 meters. Allowing around 5 meters
for moving the car from stopping position to final parking position, the braking distance
comes to around 35 meters provided we take the point of impact also as the point of
start of braking. This gives a reference point of 70 km/hour at the time of impact. If
speed was in excess of 70 km/hour, the braking point has come before the impact. If
speed was lower than 70 km/hour, then the braking point has come after the point of
collision.
[Please see Appendix V: Six Stages of the Accident] Click link below
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From driver’s interview, an element of surprise can be deduced. Allowed more time for
reaction, the driver could have swerved the car to the left to avoid the collision. From
the nature of damage to the car it can be seen that: (a) direction of bonnet crumple at
the first point of impact is parallel to the road direction and, (b) place of boy’s fall on
the bonnet and subsequently on the road are in line with the initial place of impact. The
second collision has slightly shifted to the left side of the bonnet, probably due to the
fact that boy was moving toward the road shoulder at the time of impact. The first
collision was off-center on the right side.
[Please see Appendix VI: Collision Mechanics] Click link below
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For estimation, speeds with stopping distances short of 33 meters (3 meters before
impact + 20 meters up to the point of boy’s falling on the road + 10 meters car
distance from the fallen boy) can be discarded. This gives a best estimate of speed
close to 70 km/hour.
The speed was within legal limits (posted 100 km/hour), safe otherwise but unsafe to
continue in face of the approaching risk. Posted limits are the maximum speed limits
only under safe conditions.
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2.5 Possible Contributing Factors
Vehicle maintenance did not have a role in the incident as vehicle condition other than the
accident damage was sound. Brake performance has already been described. All seat belts,
lights and indicator lights were functioning. Tyres were in good condition.
Driver fatigue did not seem to be a contributing factor though on the previous night his dutyoff time was 22:30 Hours. Drivers have a place in the factory for resting.
Driver was apparently in good health. His sight and hearing was found normal. Drivers
undergo medical check up on hiring and annually onwards. They once have been tested for
drug abuse.
There did not seem a pressure from passengers or the supervisors to breach speed limits. Two
drivers I met and other Unilever officers I interviewed were clear on importance of road
safety. Their attitude to safety was positive.
However I found drivers and Unilever officers short on knowledge of specific measures that
could have avoided this accident.
Driver did not horn to warn because he believed it was undesirable (based on previous opinion
of some manager or supervisor).
Motorway Police conducted two safe driving communication sessions with drivers which the
driver attended but could not recollect any instruction relating to the incident situation. There
is no record of the session contents.
2.6 Some Basic Facts about Vehicle & Driver Capabilities
Avoiding a collision involves capabilities of the driver as well as that of the vehicle. The vehicle
can not be swerved or stopped at will. There are physical limitations which can not be
overcome by any capability from the side of the driver. Similarly there are limitations of the
driver which can not be compensated by any capability of the car. In the incident in question,
limiting capabilities in play were:
1. Despite having spotted the boy and his companion from a distance, failure of the driver
to anticipate a situation requiring collision avoidance maneuvers well in time.
2. When driver spotted the boy running, the maneuver he performed (brakes) was the
right maneuver but, given the distance in front and the car speed, it was not possible to
avoid the collision. The speed at that spot was around 70 km/hour. The distance
available to complete the brakes was 3-5 meters. It is not possible to complete the
braking maneuver safely with this combination of speed and braking distance.
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2.7 Could the Accident be avoided?
Technically, the accident could be avoided by practicing normal safe driving practices and
standard defensive driving techniques. Following are two possibilities:
1. The boy and companion were visible from a distance. Since they were not attentive,
there was a risk they could create an unsafe situation. First option was to horn and get
their attention. In this case the driver could have maintained the car speed.
2. In absence of a positive response, it was essential to continue reducing speed and
repeat the warning with a target to approach them at a speed stoppable within three
seconds of travel.
[Please see Appendix VII: How the Collision Could be Avoided] Click link below
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3. ROOT CAUSE ANALYSIS
Root Cause Analysis of the incident follows. For complete listing please see Appendix VIII.
[Please click link below]
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3.1 TYPE OF EVENT
The car struck the boy at 70 km/hour
3.2 IMMEDIATE / DIRECT CAUSES
Substandard Acts
The driver failed to anticipate the potential risk of boy crossing the road
The driver failed to warn the pedestrians in advance
When the boy started to cross the road, the car was at improper speed
Substandard Conditions
Pedestrians crossed the road at inappropriate place and without following safe
road crossing procedures (Improper Road Condition)
It was not possible to avoid collision, given the improper speed and
restricted distance
Driver had inadequate knowledge and skills to safety deal with the hazard
3.3 BASIC/ROOT CAUSES
Personal Factors
Unsafe road conditions put extreme demands of concentration and
perception on the driver
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Driver class-room training provided not confirmed to have covered specific
collision avoidance procedures, maneuvers and techniques
Defensive driving skills/knowledge assessment, coaching and follow-up not
provided to drivers
Management unintentionally condones improper driving conduct
because of its level and application of knowledge of specific collision avoidance
procedures, maneuvers and techniques,
Job / System Factors
Unilever has systems and processes in place for safety including
policies, guidelines, training, risk evaluation, standards but they are
not tailored to adequately address road transport safety.
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4.
RECOMMENDATIONS
4.1 Main Recommendations
As is evident from the findings, there is a need to start raising driving standards at Unilever
with initiative coming from the leadership.
a. Leadership & Management
Top Management & leadership needs to formulate specific driving policies, provide support
and resources and ensure management commitment for raising driving standards in the
company. The leadership needs get the management trained in driving standards and
relevant road transport issues so it is possible for them to monitor performance. The
leadership needs to acquire professional help to identify, prioritize and plan improvements
in driving standards in following areas: management of drivers, vehicle standards,
management of journeys and, road transport health & safety. There has to a process of
setting road safety related objectives and targets and performance reviews and audits.
b. Driver Training
Unilever must ensure that the initial defensive driving training programs and refreshers
reach all those who drive on Company business. Those who do not drive but supervise
driving individuals also must undergo training so they can provide proper supervision.
Management should openly support and participate in such programs.
To ensure quality and reliability of instructions, Unilever must develop quality and
accreditation criteria for defensive driving training providers.
c. Driving Safety Communication
In addition to enhancing driving skills, implementing safe driving standards requires a
change of attitude and acceptance of idiom and concepts of defensive driving. A
communication program which is in synchronization with training can help raise standards
quickly.
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4.2
Other Recommendations
a. Wall’s Factory
There are three specific recommendations:
Defensive driving training for all drivers, vehicle supervisor and management
specially , Administration Manager and Safety Manager
Daily 5-10 minute tool box meetings with the drivers (led by Administration Manager
or Safety Manager) focusing on a single operational or safety issue. Records are to
be kept.
Encouraging drivers to report (records to be kept) Potential Incidents
Hazard route mapping of the route and communication to all users
Factory-wide safety communication describing the accident investigation findings
and lessons learned
Monitoring driver fatigue (keep daily records) using these guidelines:
Daily duty hours not to exceed 12 hours (two exceptions per week, followed
by shorter periods the following day)
Daily driving hours not to exceed 9
Continuous driving in one spell not to exceed 2 hours (before taking a rest
period of 20 minutes)
One weekly off-duty period of minimum 24 hours
Do not penalize the driver (Mohammad Iqbal) for this accident
b. Setting Priorities
As it takes time to implement standards, priorities should be decided. Following are
some of the areas identified during data gathering and discussions:
Professional drivers and employees with high exposure (25,000 km/year) with
emphasis on reducing unnecessary road exposure
Employees required to travel on highways and high risk routes; providing them with
appropriate skills and vehicles
Employees required to travel on motor-cycles and small vehicles; studying proposals
to raise vehicle standards
Operations involving higher incident rates; identifying areas for improvements
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