Nathalia Kassai
Linkedin: Nathalia Kassai
Profile:
Professional with more than 10 years of experience in
product management, strategic planning and data analysis
in fashion retail. Experience in defining requirements,
prioritizing initiatives, managing product lifecycle and
making decisions based on KPIs.
Cross-functional performance with marketing, supply chain,
design, commercial and operations teams, delivering
measurable results and solutions that increase efficiency
and performance. Transition to Product Management in
technology, applying experience in continuous
improvement processes, stakeholder management and
digital product development.
Work Experience:
07/2022 - 03/2025
Children’s Product Manager
Caedu
•End-to-end Product Lifecycle management of collections
of women’s, children’s and lingerie fashion, with annual
turnover exceeding R$30M.
•Leadership of cross-functional teams (Marketing, Style,
Supply Chain, Commercial) to deliver products that meet
customer needs and generate business results.
•Planning and analysis of demand, inventory and sales
performance, based on KPIs and historical data,
optimizing mix, margin and inventory turnover.
•Defining product requirements and prioritizing strategic
initiatives for seasonal collections.
•Negotiation with suppliers to ensure better trading
conditions, deadlines and quality, including order
traceability and compliance.
•Development of dashboards and performance reports,
turning data into actionable insights for strategic decisions.
•Implementation of continuous improvement processes in
product and operations management.
09/2019 - 07/2022
Children’s Product Manager
Montreal
•Management of the complete cycle of children’s
products, from planning to delivery, ensuring efficient
stock flow and product availability.
•Collection planning based on market trends and
consumer behavior, translating insights into strategic
product decisions.
•Collaboration with cross-functional teams (marketing,
supply chain, stores, suppliers) to optimize processes
and reduce disruptions.
•Monitoring of turning KPIs and product performance,
adjusting assortment and priorities.
04/2018 - 08/2019
Casual Female Product Manager
Lojas Avenida
•Leadership in the life cycle of casual women’s products,
defining mix, pricing and demand planning.
•Sales and trend analysis to maximize inventory turnover
and minimize overstock.
•Work with internal teams and suppliers to ensure on-time
deliveries and consistent quality.
•Development of dashboards and indicators for data-driven
decision making.
08/2014 - 07/2016
Female Product Manager and Lingerie
Mega Modas
•Management of women’s collections and lingerie,
focusing on assortment planning and strategic
replenishment.
•Coordination of internal teams and suppliers to reduce
disruptions and align the product cycle.
•Use of historical data and KPIs analysis for mix
optimization and purchasing decisions.
•Implementation of improvements in purchasing and
logistics processes, ensuring operational efficiency and
identifying growth opportunities.
08/2012 - 07/2014
Casual Female Product Manager
Lojas Avenida
•Supervision of the complete cycle of casual women’s
products, from planning to execution in store.
•Collaboration with marketing, supply chain and suppliers
to optimize assortment and increase inventory turnover.
•Continuous monitoring of KPIs to reduce disruption and
improve product performance.
•Prioritization of initiatives and strategic decisions based
on sales data and market trends.
09/2010 - 05/2011
Female Clothing Buyer
Di Gaspi
•Planning and execution of purchases, ensuring adequate
mix of products and alignment with the demand of stores.
•Negotiation with suppliers to optimize deadlines and
commercial conditions.
•Inventory monitoring and product rotation to minimize
overstock and breakage.
•Analysis of trends and consumer behavior to support
strategic purchasing decisions.
09/2009 - 03/2010
Assistant Buyer
Mercearia
•Support in the execution of orders and tracking deliveries,
ensuring availability of products in stock.
•Inventory control and demand analysis for replacement
optimization and reduction of disruptions.
•Collaboration with suppliers and internal staff to ensure
efficient procurement processes.
10/2008 - 03/2009
E-commerce Wizard
Privalia
•Support in online product management, including
registration, inventory update and category organization.
•Monitoring product and sales performance, contributing
to adjustments in the mix and availability of items.
•Assistance in the user experience (UX), ensuring clear
navigation and correct display of products.
•Collaboration with logistics and suppliers to track
deliveries and support digital operation.
•Participation in analysis of basic KPIs and performance
reports, providing data for team decision making.
Familiarity with dashboards, e-commerce metrics,
conversion and turnover KPIs.
.
07/2006 - 06/2008
Intern/Style Assistant
Cerom
•Support in trend research and collection development.
•Preparation of development monitoring reports.
•Support in organizing pilot parts and monitoring production
schedules.
•Collaboration with the style team in analyzing market
references.
Proects:
01/2024 - 06/2024
Development of Customer Portal
Project Leader
•Contribution to digital product development, focusing on user
experience (UX) and account management functionalities.
•Cross-functional collaboration with IT and design teams for
interface, navigation and usability optimization.
•Support in the analysis of usage data and user feedback for
continuous platform improvement.
•Participation in product lifecycle management activities,
ensuring that functionalities meet customer needs and business
objectives.
Academic Background:
12/2019
•Bachelor in Fashion Design
Faculdade Metropolitanas Unidas
Cursos Extracurriculares:
•Fashion Buyer’s Course
SENAC
•SQL Server Couse
UDEMY
Knowledge:
HARD SKILLS:
•Product lifecycle management (PLM)
•Strategic planning and product assortment/mix definition
•Analysis of KPIs and dashboards for data-driven decision
making
•Advanced Excel and data manipulation
•Data visualization tools: Power BI, Tableau
•Demand planning, inventory control and replenishment
•Management of suppliers and purchases
•Notions of agile methodologies (Scrum, Kanban)
•Continuous process improvement (Continuous Improvement)
SOFT SKILLS:
•Cross-functional work with marketing, design, supply chain and
commercial teams
•Management of stakeholders and effective communication
•Decision-making based on data and insights
•Prioritization of strategic initiatives
•Project planning and organization
•Problem solving and analytical thinking
LANGUAGES
English - Advanced B2/C1
Spanish -Intermediate C1
Japanese - Basic
TECHNICAL KNOWLEDGE
Power BI - Intermediate
Google Sheets/ Excel - Advanced
Tableau -Intermediate
SQL Server - Intermediate
ANALYTICAL EXPERTISE
Data analysis - Advanced
Strategic planning - Advanced
A/B Test - Advanced
BEHAVIORAL SKILLS
Troubleshooting - Advanced
Communication - Advanced
Collaboration - Advanced
Stakeholder Management - Advanced
