Nate Balcom

NATE BALCOM WEB DESIGNER | SEO SPECIALIST | UX DESIGNER Lake Orion, MI | https://natebal.com | linkedin.com/in/nbalcom PROFESSIONAL SUMMARY​ UX/UI Designer and SEO Specialist with over 10 years of experience crafting responsive, accessible, and search-optimized digital experiences. Proven ability to increase performance metrics and lead cross-functional teams to deliver user-centered solutions in Agile environments. SKILLS​ UX/UI Design • Wireframing • Prototyping • Responsive Web Design • HTML • CSS • JavaScript • PHP • WordPress • Elementor • Breakdance • Figma • Adobe XD • Sketch • Core Web Vitals • Google Lighthouse • SEO Audits • Google Tag Manager • GA4 • Screaming Frog • SEMrush • Accessibility (WCAG 2.1, ARIA) • Agile • Jira • Confluence EXPERIENCE UX Optimization Specialist & SEO Web Designer​ Momentum - Remote | Jan 2024 - Aug 2024​ • Partnered with 10+ developers and content teams to deploy SEO and UX improvements that reduced page load time by 40% and improved engagement metrics by 25%.​ • Achieved 100% WCAG 2.1 Level AA compliance across 25+ pages, passing internal audits and ensuring legal accessibility standards were met. UX Designer / Developer​ Cardinal Health - Remote | Jul 2022 - Aug 2024​ • Created 12+ Adobe XD prototypes for routing and logistics apps, enabling product managers to reduce design iteration cycles by 35%.​ • Delivered real-time Photoshop adjustments during 15+ stakeholder sessions, reducing design approval time by 50% and increasing client satisfaction. UX Front-End Designer & SEO Specialist​ SME - Remote | Jun 2021 - Jan 2022​ • Collaborated with 6+ event directors to showcase emerging technologies, leading to a 30% increase in session registrations for tech-focused trade show events. UX Designer - Electric Fleet Division​ Ford Motor Company - Remote | Jan 2021 - Jun 2021​ • Built and tested 10+ Sketch-based prototypes for electric fleet routing software, directly supporting successful MVP launches ahead of schedule. Responsive Web Designer​ Homedics - Remote | Apr 2020 - Jan 2021​ • Designed and deployed 20+ responsive pages with marketing, boosting product page conversions by up to 45% during peak seasonal campaigns. UX/UI Interaction Developer​ Fiat Chrysler Automobiles - Auburn Hills, MI | May 2014 - Jan 2020​ • Standardized usability testing protocols in partnership with HMI and electrical engineering teams, identifying 30+ UX issues before production.​ • Selected to represent UX in 3 Google Design Sprints at Mountain View, contributing to next-gen infotainment concepts used across global markets. Responsive Application Designer​ United Healthcare - Remote | May 2013 - Jan 2014​ • Ensured 100% accessibility compliance for 30+ web apps by integrating WCAG 2.1 standards and running monthly accessibility audits.​ • Collaborated with certified accessibility teams to enhance cross-device UX, resolving 50+ compatibility and readability issues pre-launch. KEY PROJECTS Uconnect 5 Infotainment System​ Fiat Chrysler Automobiles | May 2015 - Jan 2020​ • Led UX efforts for Uconnect 5, contributing to a system now deployed in 10+ international vehicle lines, supporting 1M+ users worldwide.​ • Developed over 50 wireframes and flows using Figma and Adobe XD for multi-platform applications, reducing design-to-dev turnaround by 40%.​ • Executed 100+ in-vehicle test rides to identify and resolve UX issues, improving driver satisfaction scores by 20% based on post-test feedback. EDUCATION​ Western Michigan University - Kalamazoo, MI​ Bachelor of Arts in Fine Arts | Graduated March 1998 Oakland Community College - Auburn Hills, MI​ Associate of Business | Graduated November 1994 CONFERENCES​ -CES - Las Vegas, 2018​ -Google I/O - Mountain View, 2017​ -E3 Expo - Los Angeles, 2016​ -Google Design Sprints - Mountain View,-