Natasha Kaurra

NAVPREET KAUR Email:-Contact @ - Aspire to pursue challenging assignments where Internet/Digital marketing skill will add value. ABRIDGEMENT A resourceful 11+ months exposure as an Internet/Web Marketing Consultant A Team Lead with advance skills to manage and maintain Internet/Digital Marketing Campaigns and operations with 6 months of accumulative exposure, from STW Services LLP, Pune, Maharashtra, India A perceptive professional with 9 months of practical experience as Internet Marketing Analyst, from Sankalp Computer and Systems Pvt. Ltd., Pune, Maharashtra, India An Advertising & Marketing Manager with challenging job domain for leading online marketing teams by addressing marketing campaigns + reporting activities with 2 years of appreciative experience, from Multimedia House, Chandigarh, India Attained the post of Counselor & Relationship Manager and demonstrated impeccable performance on SEO, Voice and Email Support for Direct + Indirect clients with 1+ year of enriched experience, from H1-Group, Jalandhar, Punjab, India OCCUPATIONAL CONTOUR Jun’15 to till date as Internet/Web Marketing– Consultant Key Responsibilities Building client relationships while sponsoring interaction to obtain traffic Online Promotions Personalized mailers, classified advertisements Addressing suggestions for online marketing tactics Managing and optimizing sites for affiliation marketing Establish and maintain on-going client relationships with the various companies Jan’15 to Jun’15 with STW Services LLP, Pune as SEO Team Lead, Manager Key Responsibilities Submission of analysis reports from campaign optimization efforts Develop executive-level digital campaign reports for monthly meetings with management and clients Management of online marketing tactics including email marketing, display advertising as well as web analytics with actionable insights Coordinate and implement email campaign tracking specifications for various tactical programs to effectively and accurately determine campaign's overall success Collaborate on an ongoing basis with account, media, creative and project management teams for multiple project kick-offs Responsible for internal quality assurance and testing measures of digital tactics before deployment Perform ongoing research of the search engine marketing (SEM) space and SEO best practices to identify new industry opportunities to improve internet marketing efforts The Attainments Managing delivery of time-sensitive email acquisition and retention campaign metrics Providing qualitative and quantitative analysis of online marketing tactics Mar’14 to Jan’15 with Sankalp Computer and Systems Pvt. Ltd., Pune as Internet Marketing Analyst Key Responsibilities Lead company-wide strategic efforts and planning for increased online presence and brand awareness for various business units Provide with a comprehensive analysis of web sites' metrics and other key performance indicators to initiate actionable insights for organic search and on-page content optimization Analyze both quantitative and qualitative data sets from paid search, email and other online marketing programs; make recommendations leading to improvement of online efforts Deliver monthly/quarterly reports and other documentation of web site activity and performance measures creating executive dashboards with web analytics tools Provide with continuous review of Pay-Per-Click (PPC) campaigns and strategic bidding process of brand and category keywords to direct qualified traffic to web site entry pages Responsible for PPC Ad creative development and execution targeting high traffic keywords and establish advertising campaign goals Manage over $1000 in monthly Paid Search advertising budget Manage content based web sites and supervise corresponding annual paid search budget totaling close to six digits Design and create display advertising media and work closely with media publishers for targeted display opportunities Implemented tracking methods of campaigns for directing traffic to web sites The Attainments Participated in Product promotion & Branding Exhibitions and seminars Developed email marketing templates to achieve different campaign objectives Mar’12 to Mar’14 with Multimedia House, Chandigarh as Advertising & Marketing Manager Key Responsibilities Responsible for building and managing a high-performing online marketing team Optimizes a variety of digital campaigns to drive sales Works with interdepartmental teams to optimize campaign landing pages and digital marketing materials to improve brand visibility, gain competitive advantage and improve conversion rate Manages budgets efficiently to enhance overall marketing initiatives, identifying tactical ways to maximize investment and reach Measures effectiveness of campaigns, suggesting improvements and ideas to strengthen marketing efforts Partner with analysts to proactively identify trends in multivariate data and translate findings into prioritized and actionable recommendations Maintains the day-to-day relationship with external networks and ad placement vendors, while also forging future advertising partnerships Collaborates with other marketing staff to integrate and complement marketing strategies across multiple sales channels The Attainments Developed and executed efficient and scalable SEM programs Tested new media tactics to increase sales and creates solutions to fix under-performing placements Supported the affiliate publisher partnership with timely communication Jan’11 to Mar’12 with H-1 Group, Jalandhar as Advertising & Marketing Manager Key Responsibilities Single point of contact for the clients Responsible for support to internal and external clients via phone/email Worked across a multi-functional SEO and internet marketing team to devise and implement lead acquisition, nurturing and retention marketing campaigns Responsible for understanding customer needs and expectations from the projects Sending the project requirements to the SEO team and ensuring the team has all the required information to start the project Scheduling the meetings, resolving all clients queries, meeting the deadlines and project timelines, follow ups with clients for approvals, changes and timely project reports on projects progress Informing the higher management on critical projects and escalations The Attainments Performed CRM and marketing automation techniques in a B2B setting and uplifted them to new heights using the latest technology Coordinating with the sales team, clients, SEO team, billing department for the projects from scratch to end Managed SEO activities through inbound marketing strategies PROFESSIONAL CERTIFICATIONS Certified Doubleclick ad exchange [Google] Certified Doubleclick bid manager [Google] Certified Doubleclick search [Google] Certified Doubleclick rich media [Google] Certified Google Analytics Certified Analytics Premium [Google] Certified Google AdWords Individual Certified Google Analytics Certified YouTube masthead [Video Ads] Certified Google partner and Bing Ad Certification [Deftsoft] Bing/Microsoft AdCentre Professional Accreditation Certified WILDFIRE [Google] Certified Canadian Language Benchmark Certified Digital Media Academy (Canada) Qualified at Search Advertising Exam [Google] Qualified Display Advertising Exam [Google] Qualified Advertising Fundamental Exam [Google] Qualified Google Partner Badge for Company Qualified International English Language Testing System Best Candidate of National Service Scheme Marketing Fort Search Engine Optimization (SEO) Search Engine Marketing (SEM) Pay-Per-Click (PPC, CPC) Social Media Marketing Web Analytics Web Site Assessment Web 2.0 Web Design Email Marketing Online Brand Monitoring Keyword Research Keyword Discovery Landing Page Optimization Affiliate Marketing Competitive Intelligence Data mining Web Analytics ACADEMIC CREDENTIALS 2010Bachelor of Computer Application Guru Nank Dev University PERSONAL CREDENTIALS Date of Birth:30th October 1989 Hobbies:Reading Nationality:Indian