Curriculum Vitae
Natasha Hardy
Introduction
I am passionate about the potential great marketing has to change a business’s destiny.
Skills & Experience
Strategic Planning & Brand Implementation
Eurocasa, Kanelli, Fresh
Marketing strategy, brand development and implementation including:
Projects, FW Besproeiing,
- Social Media Marketing
(Facebook, Pinterest, Instagram, LinkedIn, YouTube, WhatsApp)
Pick n Pay, Innoxico, I4CC,
- Events design and Management
Paragdigm Shift,
- Press relations and article writing
Sinomsebenzi
- Video/Television material design and production
- Graphic Design
(logo’s brand identity, flyers, business cards, advert campaigns)
Through QBD consulting
- Website design and management and writing
2012-current
Dickinson Group, QStore,
Marketing strategy design and brand mentoring including:
Archon, Prime Property,
- Social Media Content
(Facebook, Pinterest, Instagram, LinkedIn, YouTube, WhatsApp)
Kaboo,
- Event concept design
- Cross channel marketing resulting in brand recognition and
Through QBD consulting
development
2012-current
Coface South Africa
South African and Sub Saharan marketing strategy and implementation across-
regions including:
- Events
- Press
- Online media
- Networking marketing
- Magazine conceptualisation,
Mindset Network-
Mindset Network
Standard Bank; Nelson
Mandela Childrens
Foundation; Multichoice,
DOH; DOE
Stakeholder Engagement
Through QBD consulting
2012-current
Marketing strategy development for:
Training matierals and roll out to nation-wide schools
- Pre-School training materials and roll out to nation-wide schools
Media Management for clients at Mindset Network
- Television material creation
- Print material scheduling
- Events and stakeholder mangement
Engaging staff for internal culture change through narrative research
Tiger Brands, Sasol,
Cultural change and internal marketing strategy
Nashua Mobile
Stakeholder engagement and change on paper usage and issues
Sappi
Internal staff wellness, team conflict management and team building
AdvanceNet
Engaging with clients to manage expectations, present economic information,
build relationships.
Engaging with insurance brokers to build relationships, enable conflict
management, present economic information and manage expectations.
Engaging with other international Coface branches to establish standard
marketing practice, build relationships, and manage potential conflict.
Mail:-Phone:-
Coface South Africa-
Mindset Network-
Internal change management and team building and staff development.
Stakeholders:
Sasol, Aon, Marsh, Coface France, Coface South America, Coface North
Africa,
Engaging with key stakeholders on the roll out of specific marketing projects
with the objective of listening to and gaining buy in from said stakeholders to
enable project completion.
Stakeholders:
Standard Bank, PanAmSat, Multichoice, Sunday Times, Liberty Life, Nelson
Mandela Children’s associationDOE, DOH,
Background & Education
Formal Education
I have a BCom: Undergraduate and Honours Degree in Corporate Communication
from the University of Pretoria with majors in Corporate Communications, Marketing
and Organisational Psychology.
Diploma
Group exercise education diploma
Certificate
Narrative Counceling
Published author
2 full length novels published through Harlequin London. 1 co-written Novella – self
published.
Public Speaking and
Training
12 years of presentation experience and 6 years of training and workshop experience to
various audiences sizes on economic, marketing, conflict management and change
management topics.
Graphic Design
I have 12 years of adobe photoshop, 6 years of Freehand and 6 years of Wix web and
graphic design experience including magazine design, flyers, posters, adverts,
websites, blogs, social media content, books, and logos.
Mail:-Phone:-
