Natalie Sundelin

NATHALIE SUNDELIN Social Media Virtual Assistant https://nathaliesundelin.my.canva.site/ PROFESSIONAL SUMMARY Results-driven social media Virtual Assistant with 5+ years of remote experience serving clients across North America, Europe, and Asia-Pacific. Specialized in developing comprehensive social media strategies, creating engaging content, and managing multi-platform campaigns that drive brand awareness and audience engagement. Proven track record of increasing follower growth by up to 300% and engagement rates by 250% for diverse clients ranging from startups to established enterprises. CORE COMPETENCIES Social Media Platforms: Instagram, Facebook, Twitter/X, LinkedIn, TikTok, Pinterest, YouTube Content Creation: Graphic Design (Canva, Adobe Creative Suite), Video Editing, Copywriting Analytics & Tools: Meta Business Suite, Hootsuite, Buffer, Sprout Social, Google Analytics Languages: Swedish (Native), English (Fluent), German (Conversational) Technical Skills: Project Management, CRM Systems, Email Marketing, Basic HTML/CSS PROFESSIONAL EXPERIENCE Senior Social Media Virtual Assistant | Freelance | March 2020 - July 2025 Global Remote Work - Serving clients in the USA, Canada, the UK, Australia, and Germany • Manage social media presence for 15+ active clients across various industries, including e-commerce, healthcare, fitness, and B2B services • Develop and execute comprehensive social media strategies resulting in an average 180% increase in organic reach • Create and curate content calendars for multiple platforms, maintaining consistent brand voice and messaging • Design graphics, edit videos, and write compelling copy that drives engagement and conversions • Monitor social media trends and algorithm changes to optimize content performance • Conduct competitor analysis and market research to identify growth opportunities • Provide monthly analytics reports and strategic recommendations to clients Key Achievements: • Grew a fitness influencer's Instagram following from 5K to 75K in 18 months • Increased e-commerce client’s social media-driven sales by 400% through targeted campaigns • Successfully launched TikTok presence for 8 clients, achieving viral content with 1M+ views Social Media Coordinator | Digital Marketing Agency Stockholm | January 2019 - February 2020 Hybrid Role - Supporting International Clients • Coordinated social media campaigns for agency clients in Scandinavian and European markets • Collaborated with the creative team to develop brand-aligned visual content and messaging • Managed client communications and provided regular performance updates • Assisted in developing social media guidelines and best practices for team implementation • Conducted social media audits and competitive analysis for new client onboarding Key Achievements: • Contributed to a 150% increase in the agency's social media service revenue • Streamlined content approval process, reducing project turnaround time by 30% Junior Social Media Assistant | Tech Startup Stockholm | June 2018 - December 2018 Remote/Office Hybrid - Supporting B2B SaaS Platform • Supported lead social media manager in content creation and community management • Engaged with followers, responded to comments and messages across all platforms • Researched industry trends and compiled weekly trend reports • Assisted in organising and promoting virtual events and webinars • Created social media templates and maintained brand asset library NOTABLE CLIENT PROJECTS Global E-commerce Fashion Brand |- • Managed Instagram and TikTok presence for sustainable fashion startup • Developed influencer partnership program resulting in 500% ROI • Created viral sustainability-focused content series with 10M+ total impressions North American Wellness Coach |- • Built a comprehensive social media strategy from the ground up across 4 platforms • Produced weekly educational video content and daily motivational posts • Achieved 85% engagement rate, significantly above industry average of 1-3% Australian Real Estate Agency |- • Managed property showcases campaigns across Instagram and Facebook • Developed location-based content strategy highlighting local communities • Generated 200+ qualified leads through social media campaigns EDUCATION & CERTIFICATIONS Bachelor of Arts in Communications | Stockholm University | 2018 Focus: Digital Media and Marketing Communications Professional Certifications: • Meta Social Media Marketing Professional Certificate (2023) • Google Analytics Certified (2022) • Hootsuite Social Media Marketing Certification (2021) • HubSpot Content Marketing Certification (2020) TECHNICAL SETUP & REMOTE WORK CAPABILITIES • Home Office: Dedicated workspace with high-speed fiber internet (1GB) • Equipment: Latest MacBook Pro, dual monitor setup, professional lighting for video calls • Software Proficiency: Slack, Zoom, Asana, Trello, Monday.com, Google Workspace • Time Zone Flexibility: Available for meetings across multiple time zones (EST to AEST) • Communication: Excellent written and verbal communication skills for remote collaboration AWARDS & RECOGNITION • "Outstanding Freelancer" - Upwork Top Rated Plus Badge (2022-Present) • "Social Media Campaign of the Year" - Swedish Digital Marketing Awards (2021) • "Rising Talent" - Stockholm Young Professionals Association (2019) LANGUAGES • Swedish: Native • English: Fluent (C2 Level) • German: Conversational (B2 Level) • Norwegian/Danish: Conversational (Nordic languages)