Natalie Moulden

Natalie Moulden I am a CIM-qualified marketing professional with over 20 years of experience. My career includes extensive experience in developing comprehensive cross-channel marketing strategies and delivering them with precision, supported by a keen eye for detail. I excel in fostering collaboration, communicating effectively, and managing projects seamlessly. Career Base North Marketing – Owner www.basenorthmarketing.co.uk Oct 11 - ongoing Partner with clients to develop marketing strategies and plans that enhance their brand image, build brand awareness, integrate across various channels, adapt to each audience, and deliver measurable ROI. Implement and manage marketing activities, including content and communication creation, website updates, Mailchimp newsletters, production of printed marketing materials, digital marketing, social media account management (including using Canva for design), blogs, PR and press releases. Act as the brand guardian for all client marketing activities, ensuring that marketing materials, communications, messaging, and tone of voice are appropriate and on-brand. Lead website content, management and Wix site design, achieving Wix Legend status. Create visually appealing and functional websites that support strategic marketing goals. Manage and coordinate a network of freelancers and agencies across a variety of disciplines, including digital marketing, PR, graphic design, copywriting, content creation, web development and printing. Ensure seamless execution and high-quality delivery of marketing programs and campaigns, enhancing project efficiency and teamwork through effective leadership and clear communication. Collaborate cross-functionally, working closely with clients and stakeholders to ensure seamless execution of marketing campaigns, contributing to significant improvements in client satisfaction and business outcomes. The Garden Centre Group (TGCG) – Marketing Events Manager Oct 07 - Sep 11 Developed and executed an annual events calendar aligned with corporate and marketing objectives, directly managing monthly events at 30 key centres and expanding participation to all 120 centres where appropriate. Crafted detailed communication briefs for each event, outlining strategic goals and implementation details to ensure consistent execution across multiple centres. Managed events PR agency to secure extensive local media coverage, adding value to the overall strategy through proactive media engagement and idea generation. Maintained the integrity of The Garden Centre Group and individual centre brands in all PR, marketing communications, and activities. Coordinated with creative and print agencies to develop marketing materials that supported event objectives, ensuring consistent communication and branding across all platforms. Collaborated with key internal stakeholders such as regional managers and centre managers to secure comprehensive support for the events programme, ensuring operational alignment and buy in. Led a team of in-store events personnel to deliver centrally organised events, ensuring alignment with marketing strategies and enhancing event execution through targeted PR and marketing support. Successfully executed the events plan within budget constraints, consistently monitoring and reporting on expenditures monthly, and evaluating ROI for each project to ensure optimal financial management and strategic alignment. Successfully reintroduced a corporate charity partnership, leading the charge in fundraising initiatives that not only met monetary goals but also boosted employee morale and engagement. Supported community engagement initiatives across centres, fostering local partnerships and community involvement, which enhanced local presence and stakeholder relations. Fostered partnerships with external organisations that resonated with TGCG’s corporate values, leveraging these relationships to enhance event impact and customer engagement. Staples UK Retail Ltd – Programme Manager – Regional Marketing Mar 07 - Oct 07 Orchestrated the development and implementation of regional marketing strategies, aligning them with Staples' corporate objectives and overarching national marketing plans. Led tailored marketing initiatives for store-specific challenges such as downsizing, relocations, and new competitor entries, collaborating closely with operations, buyers, suppliers, finance, real estate, and marketing departments. Engineered and managed seasonal PR programs to enhance local community engagement, boost store footfall, and drive sales of key seasonal products. Oversaw regional marketing agencies, ensuring projects were delivered on time and within budget, while maintaining high-quality outcomes. Conducted thorough campaign evaluations, sharing insights with stakeholders to refine and optimise future marketing efforts. Contributed to the strategy and execution of TV and online marketing campaigns, including media planning, creative development, and coordination with internal teams and external agencies to meet stakeholder objectives. Spearheaded the ChildLine charity partnership, coordinating a national schedule of events and managing fundraising efforts, integrating activities with both internal teams and external partners. Maintained and upheld the Staples brand standards in all PR, marketing communications, and activities. Provided comprehensive strategic marketing support for ad-hoc business projects at both national and regional levels, coordinating across all marketing functions to ensure seamless integration and alignment of activities. Staples UK Retail Ltd – Marketing Manager Feb 06 - Mar 07 Managed flyer/door drop campaigns, coordinating with commercial and pricing teams to drive sales. Developed and executed comprehensive PR strategies, ensuring cohesive brand messaging. Recruited, managed, and developed a marketing executive through setting objectives and creating a personal development plan. Managed relationships with agencies and suppliers, ensuring alignment with project goals. Led press advertising campaigns from planning to production, aligning strategies with corporate objectives. Conducted ROI analyses, sharing insights with key stakeholders. Supported TV campaign production, aligning with overall marketing objectives. Took the lead in implementing a corporate charity initiative, forming a partnership with ChildLine. Managed the Staples brand integrity to ensure consistency in marketing communications and partnerships. Recognised for "Outstanding Personal Contribution during 2006," reflecting impact on strategic initiatives and cross-departmental collaboration. Staples UK Retail Ltd – Marketing Consultant Jun 05 - Feb 06 The Phone Book, BT Plc – Product Support ManagerOct 04 - Jun 05 COMET – Assistant Category Marketing ManagerJan 03 - Oct 04 McGraw-Hill Publishers – Marketing AssistantFeb 02 - Nov 02 Volunteering Arts 2 Heal - Volunteer Community Engagement CoordinatorOct 23 – Dec 24 Education CIM – Postgraduate Diploma in Marketing 2005 CIM – Advanced Certificate in Marketing 2002 BA (Hons) Business Studies (2.1) 2001