With over 25 years of experience in the beauty industry and a strong foundation in business management and digital marketing, I’ve built my career around helping businesses grow, adapt, and thrive. As the founder of Feel Beautiful Beauty Boutique and The Social Elite, I combine creativity, strategy, and hands-on expertise to deliver solutions that drive measurable results.
My journey began as a freelance artist working with luxury brands like Chanel, Estée Lauder, and Lancôme. Over the years, I transitioned into entrepreneurship, opening salons in Canada and the Dominican Republic, training over 250+ students, and consulting beauty professionals on branding, pricing, and ROI-focused services. This foundation taught me how to merge artistry with business strategy—skills I now bring to every project.
Through The Social Elite, I specialize in digital marketing, business management, and virtual assistance. I help businesses enhance their online presence through social media strategy, SEO, Google Business optimization, and e-commerce development. My approach is data-driven yet creative, ensuring that each strategy not only looks good but also performs effectively.
While my specialty industries are beauty, real estate, and insurance, I am open to supporting businesses across all sectors. Whether I’m building a digital marketing plan for a salon, creating social content for a real estate professional, or streamlining admin systems for an insurance office, my focus remains the same: clarity, growth, and results.
Some of my highlights include:
I take pride in being both a strategist and a supporter. As a Virtual Assistant, I provide reliable help with scheduling, communication, and day-to-day business needs. As a Digital Marketer, I craft campaigns that bring in new clients and increase revenue. And as a Business Consultant, I offer guidance to entrepreneurs who want to scale sustainably.
At the heart of my work is a passion for transformation. Whether it’s a brand, a business, or a professional ready to grow, I thrive on turning challenges into opportunities and ideas into results.