NATALIE COSGROVE
Content Marketer / Digital Copywriter / Managing Editor
s -
_-
5 https://www.linkedin.com/in/nacosgrove/
+ Auckland, NZ
WHO AM I?
EDUCATION
As a child, I spent much of my spare time reading and writing
stories. This love of storytelling has become the foundation of
my career, and has lead to a passion for creating compelling
content that tells a story to the consumer, creating opportunity
for conversion.
Bachelor of Arts
(First Class
Honours) English
Literature, History
With over 8 years' experience working in digital media in
Auckland, Sydney and Kuala Lumpur, I create bespoke content
and creative strategies, content calendars and
recommendations based on insights, data and my own
experience.
MY SKILLS
Copywriting and Editing
Campaign Ideation
Content Marketing and
Strategy
Digital Copy - Social, Web,
SEO, EDM, Blog
GPA
7.55 / 9.00
The University of
Auckland
r Mar 2004 - Dec 2007
AWARDS
The University of Auckland Maori
and Pacific Graduate Scholarship
for Top Scholars
The University of Auckland Vice
Chancellor's Award for Top
Scholars
WORK I'M PROUD OF
Content Management
Project Management
People Management
Client/Stakeholder
Management
TIME - Website Revamp
r June 2015 - Dec 2015 + Kuala Lumpur, Malaysia
5 http://www.time.com.my/
A website revamp to bring a Malaysian ISP
company's web content, UX and design up to
modern, user-friendly standards.
Winner of the 2016 Markies Award for Best
Idea - Web Design at the AOTY Malaysia
Awards
Increased website traffic by 30% in the first 3
months
MY CAREER TO DATE
WORK I'M PROUD OF
Managing Editor
Pacsafe - Blog Content Strategy
Krunch
r Feb 2016 - Sep 2016 + Kuala Lumpur, Malaysia
5 https://www.pacsafe.com/blog/
r Nov 2016 - ongoing + Auckland, New Zealand
Krunch is a digital marketing agency specialising in data-driven creative
strategy, content, marketing automation, social and search.
Managed a team of content writers to produce social, eDM, blog and
creative content for clients including Hyundai, Bank of New Zealand,
Isuzu, Bayleys Real Estate
Worked on several winning creative strategy pitches
Head of Content
Lion & Lion Digital Agency
r Sep 2015 - Oct 2016 + Kuala Lumpur, Malaysia
Lion & Lion is a Southeast Asia-based digital marketing agency with a
focus on data-driven creative campaigns and performance marketing for
clients across Malaysia, Singapore, Hong Kong and Indonesia.
Led a team of 8 content writers and strategists to produce web, blog
and social content for brands including L'Oreal Group, IKEA, TIME,
Nescafe Dolce Gusto, OCBC Bank and Pacsafe
Created a content strategy to ensure more
relevant and SEO-friendly content for Pacsafe's
blog.
SEO ranking of new articles in top 3 results
Fostered an extremely successful client
relationship
Groupon - Global Editorial
Standards Implementation
r Nov 2013 - Aug 2014 + Sydney, Australia
Project managed the implementation of
Groupon's new global style guide in Australia
and NZ.
98% adherence in first three months in
(ranked second in the world for adoption of
these practices)
Led content marketing and strategy, campaign ideation for clients and
new business
Wrote/edited web copy for the award-winning website revamp for
TIME
Placed 3rd in the Creative Agency of the Year category at the 2016
AOTY Malaysia Awards
ACHIEVEMENTS
P
Won several new business pitches for campaign and content strategies
Travel
I visited 26 destinations in 8 countries in
Southeast Asia between 2015 and 2016.
I've also visited the USA, Mexico, Europe
and travelled around Australia and NZ.
Head of Content
KFIT
r June 2015 - Sep 2015 + Kuala Lumpur, Malaysia
KFIT is a Malaysian-based startup offering consumers a monthly pass
giving them access to fitness, health and lifestyle activities in their city.
P
Music
I have completed Trinity College Grade 8
and Performance Diploma in piano
Devised and implemented content strategy for all APAC markets: KL,
Singapore, Hong Kong, Sydney, Melbourne, Auckland, Taipei
Devised and executed weekly email marketing strategy, including
writing and sending all EDMs and analysing performance
Launched KFIT's blog - strategy, design, content writing and editing
COURSES
Content Marketing Academy
I LOVE
T
Writing
T
Reading
T
Travel
MY CAREER TO DATE
I LOVE
Head of Creative
T
Fitness
T
Music
Groupon Australia and New Zealand
r May 2013 - June 2015 + Sydney, Australia
Groupon is a global e-commerce marketplace connecting consumers with
local merchants offering services, activities, travel and goods at a
discounted rate.
Managed a team of 3 copywriters, 3 editors and 4 graphic designers in
Sydney, KL and Chennai to produce 300 features weekly
Managed the implementation and execution of Groupon's global style
guide
Created and rolled out an editorial process optimisation strategy to
Singapore, Hong Kong, Malaysia and Taiwan in 2014
Managed off-shoring of copywriting process to Malaysia in 2014 so all
lower-value features could be produced off-shore more efficiently
Copywriter
Groupon Australia and New Zealand
r Aug 2011 - May 2013 + Sydney, Australia
Groupon is a global e-commerce marketplace connecting consumers with
local merchants offering services, activities, travel and goods at a
discounted rate.
Wrote 8 features every day aligning with Groupon's style guide and
editorial standards
Consistent creation of accurate, quality copy that clearly
communicated selling points of each deal, along with use of humour
and literary device to engage the reader
Took an active role in a project to ‘market’ the Groupon Australia
editorial team, creating new perceptions and validating the team’s role
to the wider business
Editor - Fashionz.co.nz and Beautybible.co.nz
Times House Digital
r Apr 2010 - Aug 2011 + Auckland, New Zealand
Times House Digital is the online division of the Times publishing
company, with a portfolio of lifestyle websites.
Wrote and edited all content for the sites and EDMs and managed all
content through Joomla CMS
Maintained FashioNZ.co.nz’s position as NZ’s largest online fashion
magazine
Comprehensive coverage of NZ Fashion Week, NZ Fashion Festival and
L’Oreal Melbourne Fashion Festival
Oversaw the full site redesign of both FashioNZ.co.nz and
BeautyBible.co.nz
MY CAREER TO DATE
Assistant Account Manager
Fairfax Media
r May 2008 - Apr 2010 + Auckland, New Zealand
Fairfax Media is one of NZ and Australia's largest media companies, with
newspapers, magazines, websites and radio brands in their portfolio.
Handled the print and digital media bookings for clients represented
by 7 advertising agencies
Built and maintained successful client and internal relationships with
representatives from Fairfax Media newspapers, magazines and digital
