Natalie

I am Nathalie Sundelin, a highly skilled All-in-One Virtual Assistant, Finance Specialist, Business Operations Expert, and Social Media Manager with over five years of experience supporting entrepreneurs, small businesses, and growing companies across multiple industries. I combine financial management, administrative support, strategic operations, and digital marketing into a single, efficient service that drives growth, profitability, and peace of mind for my clients.

With a Bachelor of Science in Finance from the University of Stockholm, I specialize in bookkeeping, financial analysis, budgeting, payroll, accounts payable/receivable, and tax preparation coordination. I have successfully managed financial operations for clients with combined revenues exceeding $3.2M, achieved a 99.5% accuracy rate, and identified over $400K in cost savings through detailed analysis and vendor negotiations. My financial expertise ensures businesses remain compliant, efficient, and positioned for sustainable growth.

Beyond finance, I bring a strong background in business operations and process optimization. I have helped clients reduce administrative workloads by an average of 40% through system automation, project management, and workflow streamlining. I am proficient in tools like Asana, Monday.com, Salesforce, and Notion, which allow me to keep projects organized and teams aligned. Known for precision, organization, and problem-solving, I ensure that nothing slips through the cracks and deadlines are consistently met.

In today’s business environment, operational excellence goes hand-in-hand with digital visibility. That’s why I also specialize in social media management and marketing support. I have managed Instagram, TikTok, LinkedIn, and Facebook accounts, creating content calendars, designing graphics and reels with Canva and CapCut, and overseeing influencer and UGC outreach. I’ve supported campaigns such as giveaways, bundles, and email promotions, helping brands grow engagement, build community, and generate leads. I am proficient with Meta Business Suite, Buffer, and Hootsuite, enabling me to schedule posts, monitor analytics, and optimize campaigns for maximum impact.

My client-focused approach has earned me a 97% retention rate and a 4.9/5 satisfaction score. I am fluent in English, with professional Spanish and conversational Swedish, and I thrive in high-pressure environments, whether it’s month-end financial close or a time-sensitive campaign launch.

My mission is simple: to be the trusted partner who keeps your business financially sound, operationally efficient, and digitally visible, freeing you to focus on growth and strategy.