Natalia Ivanova

Natalya Ivanova Brand marketing manager e-mail- Experience Profile Head of SMM Strategic and creative marketer with 5+ years of experience in brand management, SMM, and content marketing. Ribas Invest- Created and implemented an SMM strategy Updated the social media guidelines Increased ER from 3% to 5.4% Added new content formats for organic audience engagement. Known for a strong big-picture mindset and design thinking approach. Passionate about using marketing to drive brand purpose and social impact. Head of SMM NUMO Development/Апарт-готель Melis 2024 Developed and implemented SMM strategies for brands Developed a guideline for social media (NUMO) Selection and communication with influencers Together with the PR manager, she developed a communication strategy for the development of social responsibility of brands. Head of SMM ZEZMAN Holding- Managed the SMM activities of 7 projects of the holding Developed the brand community Initiated projects to develop the social responsibility of the holding's brands Developed a culture of UGC creation for the ARTVILLE residential community Developed a culture of EGC creation. Marketing manager Світ Паркету (м.Київ- Created a brand book to modernise the brand and visually separate it from similar stores Developed a new online store Managed the marketing processes in the team. Created a brand book to modernise the brand and visually distinguish it from similar stores Developed a new online store Managed marketing processes in the team. Skills Strategic development and implementation of communication & content strategie Building and managing brand communitie Event planning & executio Process optimization within marketing team Visual identity development oversigh Brand purpose & social impact strateg Cross-functional team coordination Languages Ukrainian (Fluent), English (Upper Intermediate)