Natalia Iannacone de Souza
Brasilian with Italian Citizenship
E-mail:-Mobile.: + 55 -
PERSONAL SKILLS
I’m a hardworking marketing professional with 8 years of experience. I have ability to work in a fast-paced environment with critical deadlines. I work well independently as well as collaboratively in a team. I can learn quickly and I enjoy challenges. Key skills:
Marketing & Advertising Strategy
Social Media Strategy: agenda setting, content production, interaction with the public, crisis management, request routing.
Product Development & Portfolio Management.
ATL & BTL Campaign Planning
Online campaign planning: Facebook Ads, Instagram Ads and Google Ads
Content: creation of guidelines and texts for web and blog.
Follow up with agencies and suppliers.
Nielsen Performance and Data Analysis
Budget management support and P&L analysis
EXPERIENCE
Prime Express, Jundiaí, Brazil | www.primeexpressmg.com.br
Marketing Assistant Apr./2019 to Sep./2019
Direct assistance to Marketing Director
Responsibilities: Company’s Marketing implementation.
Development of new visual identity with the agency - logo renewal, graphic materials, presentations, gifts.
Content creation and management for the website, social networks (Facebook, LinkedIn and Instagram) and Blog.
Email marketing strategy planning (Mailchimp).
Planning and management of campaigns on Facebook and Google.
Brasil Kirin S/A, Itu, Brazil | www.brasilkirin.com.br
Marketing Assistant Jan./2015 to Dec./2015
Direct assistance to Marketing Manager
Responsibilities: Assist developing new products and new launches. Planning and execute campaigns to achieve commercial marketing objectives.
Assist with implementation of marketing campaigns, such as BTL, Trade Marketing, PR, Media (digital and off line). Assist with the strategy, development and execution of digital marketing initiatives.
Work with the Events & Communications team to coordinate events and internal communications.
Prepare briefings for advertising agencies. Follow up with suppliers.
Support on portfolio management, brand analysis and P&L reports.
Nielsen data analysis.
Support in budget management and administrative activities.
Hathor Business & Marketing, Jundiaí, Brazil | www.hathorbusiness.com.br
Marketing Assistant, Nov./2013 to May/2014
Direct assistance to Marketing Manager
Responsibilities: Briefing’s analysis. Development of marketing and media plans. Planning BTL projects and multi-channel marketing projects. Prepare PowerPoint presentations.
Negotiation with media channels, and media kit analysis.
Budget analysis.
Natura Cosméticos, Cajamar, Brazil | www.natura.com.br
Marketing Intern, Jul./2011 to Dec./2012
Direct assistant to marketing Coordinator
Responsibilities: Assist on portfolio management and new products launches.
Contact and follow up with advertising agencies and suppliers.
Prepare briefings and PowerPoint presentations.
Assist with the day to day brand and campaign development.
Assist with sites’ updates, printed materials (brochures, magazine) and videos.
Monitoring market researches.
Work with Events & Communications team to coordinate events and internal communications.
Assist administrative activities and budget control.
EDUCATION
Pontifícia Universidade Católica de Campinas | Feb/2009 to Dec/2012
Bachelor Degree in Communications, Major in Advertising & Marketing
Coursera – Online | Northwestern University | Mai./2017 - Out./2017
Curso de especialização - Social Media Marketing Specialization
Coursera – Online | Northwestern University | Ago./2019
Curso de especialização – Content Strategy for Professionals
Coursera – Online | University of Illinois at Urbana – Champaign | Ago./2019
Curso de especialização - Digital Marketing Specialization
Other Courses:
Copenhagen Business School | Online - Coursera | Oct/2016 to Dec/2016
An Introduction to Consumer Neuroscience & Neuromarketing
Universidade Rock Content
Certification in Content Marketing
Certification in Web Content Production
Certification in Inbound Marketing
University of California, Davis | Online - Coursera | Nov/2017
Introduction to SEO
Advanced Content & Social Tactics to Optimize SEO
SKILLS & ABILITIES
Advanced knowledge of Word, PowerPoint, Excel and Outlook.
Good knowledge of the SAP system.
Basic knowledge of WordPress
Good knowledge of Google Adwords and Analytics.
Basic knowledge of Photoshop and CorelDraw.
LANGUAGES
Portuguese: Native
English: Advanced
Italian: Intermediate
INTERESTS
Photography
Travelling
Write
Cook
