Natalia Iannacone de Souza

Natalia Iannacone São Paulo – Brasil +55 -- Interests Writing Photography Travelling Cooking Reading Languages Portuguese: Native English: Advanced Italian: Intermediate Key skills: • Marketing & Advertising Strategy • Social Media Strategy: agenda setting, content production, interaction with the public, crisis management, request routing. • Product Development & Portfolio Management. • ATL & BTL Campaign Planning • Online campaign planning: Facebook Ads, Instagram Ads and Google Ads • Content: creation of guidelines and texts for web and blog. Marketing Campaign – Valentine’s Day Itubaína https://www.youtube.com/watch?v=DafggREk5ZA We created a campaign to rescue the habit of sending letters. Through a hotsite the public could create a personalized letter, which we would send along with an Itubaina (softdrink). To advertise we use Facebook ads, and then we publish the final video on Youtube ads. Marketing Campaign – New packaging release Media campaign planning to announce the launch of the new packaging. Facebook ads and Youtube ads. Site Development Site upgrade development. Briefing for the agency, content definition. http://www.primeexpressmg.com.br/ Result: -226.013 organic views since the site was launched in May - 2.301 monthly organic traffic Social Media – Prime Express Content planning and briefing for Facebook and LinkedIn Social media page creation: Facebook and LinkedIn. Creation of guidelines and content for these channels. Paid Media to grow presence in these channels, and increase brand awareness Results: LinkedIn: https://www.linkedin.com/primeexpress-logistica-e-transporte Facebook: https://www.facebook.com/PrimeE xpressTransporte - From 0 to 1.353 followers -Engagement rate of 2,5% - From 0 to 2.049 likes -250,247 total of posts rage